Marketing Strategist I

Overview

Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.

It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.

From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.

More reasons you’ll love working here include:

• Paid Time Off (PTO) after just 30 days
• Additional parental and maternity leave benefits after 12 months
• Adoption reimbursement program
• Paid volunteer hours
• Paid training and career development
• Medical, dental, vision and life insurance
• 401k with employer match
• Mortgage discount and area business discounts
• Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
• Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon 
• Gourmet cafeteria featuring homemade breakfast and lunch
• Convenience store featuring healthy grab-and-go snacks
• In-house Starbucks and Dunkin
• Indoor/outdoor café with Wi-Fi

Responsibilities

• Reviewing incoming Marketing Requests from UWM business teams including but not limited to Sales/Sales Training, IT, Secondary/Capital Markets, Risk, Underwriting and Lending Support; and managing related projects as needed

• Project managing to ensure deadlines are met, timelines are kept on track, proper approvals are secured from executive leadership and legal/compliance, and assets are delivered based on requirements
• Drafting Marketing campaign/project briefs that clearly outline objectives/desired outcomes, target audience, key messaging and relevant context; and working with Digital/Channel Marketing owners to identify tactics and assets accordingly
• Coordinating with the Creative team (copywriters/editors, graphic designers, video producer/editors) to create promotional and related assets

• Supporting the Sales/Marketing Liaison as needed on launches and other marketing initiatives; and working in close collaboration with Content Management Specialists and Digital/Channel Marketing Owners to ensure strategies and tactics are always aligned
• Reviewing client/external-facing material (broker/LO clients & prospective clients, real estate agents, borrowers, etc.) to ensure UWM’s brand, products, tools and technology are accurately represented; and messaging is clearly delivered

• Facilitating cross-functional team communication to keep stakeholders informed based on our latest product/tool launches, market updates and other relevant changes, and how those might impact specific audiences, both internally and externally

Qualifications

Must Have Experience:

• Bachelor’s degree in marketing, communications or related field and/or 1-2 years of marketing or communications experience
• 2+ years of mortgage industry or related experience, specifically with an understanding of UWM’s business, the loan process, loan products, our broker/LO clients and market knowledge
• Project management experience
• Exceptional communication skills, both written and verbal with understanding of marketing channels
• Strong sense of ownership and accountability with attention to detail, a solution-focused mentality and the ability to multi-task and adapt quickly to changes in direction
• Ability to work collaboratively with multiple teams across the company to gather information, summarize, and communicate concisely and effectively under tight deadlines
• Ability to work in a fast paced, ever-evolving environment – and the drive to proactively communicate changes with internal stakeholders, across levels of seniority and cross-functional teams to build consensus and alignment