Specialist, Digital Advertising

About the Role
As AIHA’s Digital Advertising Specialist, you will contribute to our mission of empowering those who apply scientific knowledge to protect all workers and their communities from occupational and environmental hazards. Specifically, by developing and implementing effective paid advertising campaigns that connect occupational and environmental health and safety (OEHS) professionals with AIHA’s events, products, and services. This position will report to the Program Director, Digital Marketing.
Essential Duties and Responsibilities

• Paid Advertising & Content Creation
  • Work directly with the Managing Director, Marketing and Communications and Program Director, Digital Marketing to develop overarching paid media strategy for AIHA, the Product Stewardship Society, AIHF, and our two flagship conferences AIHce EXP and PSX.
  • Help develop the goals, needs, and target audiences for specific campaigns to create and coordinate advertising campaigns.
  • Manage, monitor, and implement all pay per click (PPC) advertising including Google AdWords, retargeted and web, and social media.
  • Develop powerful and concise advertising copy.
  • Provide design direction for graphic and ad creation, including light internal graphic design work as needed (Photoshop, Adobe Illustrator).
  • Create deliverables, and maintain deadlines for outside advertising with partner organizations inclusive of print ads, website banners, social, etc.
  • Stay up-to-date on latest digital advertising trends and research competitor pricing and products.
• Project Management
  • Route key deliverables for review and approval by department approvers.
  • Project manage deadlines tied to advertising initiatives and marketing deliverables tied to marketing campaigns.
• Tracking & Reporting
  • Maintain UTM tracking for MarComm department and develop URLs for staff as needed.
  • Implement and maintain audience and conversion tracking scripts required for paid media and other marketing activities in Google Tag Manager.
  • Analyze results directly tied to paid media campaigns and report out to MarComm team on a monthly basis, including recommendations for optimization.

Qualifications
Education & Experience

• Bachelor’s Degree in digital media, marketing, or related field. Other education will be considered (e.g. Trade Schools and Certificate Programs)
• Required:
  • Minimum of 2 years related experience in digital marketing and managing projects independently start to finish
  • Proficient in Google Analytics, AdWords, Ad Manager, and Tag Manager
  • Strong understanding of conversion tracking implementation
  • Proficient in implementing Facebook, Twitter, LinkedIn, Instagram, and YouTube ads, inclusive of being up to date on all ad specs and requirements
  • Basic graphic design skills, working knowledge of Adobe Creative Suite – Photoshop and Illustrator specifically
• Preferred:
  • Association experience
  • Experience working with content management systems
  • Proficient in Microsoft Office tools
  • Working knowledge of basic HTML and CSS
  • Working knowledge of SEO/SEM

To Truly Excel, You Will Have:

• Be a selfstarter with a strong desire to improve existing processes and campaigns
• Have a strong understanding of digital advertising best practices
• Possess strong copywriting skills
• Have the ability to excel under pressure and tight deadlines
• Be ready to ask questions to ensure expectations are understood up front
• Have a strategic and analytical approach to digital advertising
• Have strong customer service and interpersonal skills
• Have strong organizational skills, attention to detail, followthrough, and the ability to multi-task
• Be able to work independently, manage outside vendors, and establish/meet deadlines

Travel
Travel is not required for this position.

Residency Requirement
Based on our business set-up and to maximize remote work opportunities, AIHA only employs individuals who live in Washington, DC, Maryland, or Virginia. To be considered a candidate must live in, or be willing to relocate to, Washington, DC, Maryland, or Virginia.

Vaccine Requirement
AIHA requires all members of staff to be fully vaccinated from COVID-19 and present proof of vaccination status. Requests for exemptions from this requirement due to a medical condition or sincerely-held religious belief or practice will be considered. AIHA follows the CDC’s definition of “fully vaccinated.”

Salary & Benefits
The pay for this position ranges from $50k to $55k based on experience and qualifications for the role. AIHA offers comprehensive health, dental and vision benefits partially funded by the organization. We also offer a 401(k) match, FSA, Life & AD&D, STD, LTD, flexible scheduling, telecommute options, and paid: holiday, personal, sick, and vacation leave. AIHA believes in developing our employees so we provide professional development opportunities (internally and externally) and tuition reimbursement.