Chief Marketing Officer

CannabizTeam

Irvine, CA

Expired: April 01, 2024 Applications are no longer accepted.

$185,000 to $205,000 Yearly
Full-Time

Job Description

Company Info

Our client a Fintech Cannabis company near San Deigo, CA thrives off helping cannabis companies succeed and grow within the industry. They are seeking a Chief Marketing Officer (CMO) who will be a senior member of the corporate team, responsible for using market research and analysis to direct marketing strategy and planning. This position will manage the production of all promotional materials and marketing campaigns including direct mail.

The successful CMO candidate willbe strategic indrivingthe company'send to endmarketing strategy,inclusive of online and offlinecustomer acquisition and brand awareness working alongside theentire team, especially theexecutive andsalesteams,to meet company objectives.

Job Duties and Responsibilities:

Support both Direct Marketing and Strategic Partner efforts to drive business to the Company.
Implement, monitor, and protect thefeel and reputationof ourCompany andbrand with the goal of increasing awarenessamongprospective clients,driving lead flowand business,convertingapplications to customers anddriving strategic partner awareness and conversion.
Execute national and local marketing plans including, but not limited to: digital marketing initiatives, direct mail, strategic partnership channel marketing, event activation, promotions, grassroots marketing, etc.
Create weekly market reportsdemonstrating financial metrics,recapping efforts, identifying opportunities and communicating project status.
Trade show management.
Develop Marketing Strategy to increase awareness, acceptability and loyalty frombusinessesto theCompany.
Develop Marketing Calendar and execution of all promotional/advertising and communications for in-store, digital, social media, etc.
Work closely with the Marketing Team to lead, create, manage, control, and execute marketing plans.
Social media marketing and management.
Deep understanding of SalesForce.com, Pardot and Marketing Cloud.
Leverage data to make informed decisions.
Proactively bringcreative and innovative ideas to the team to stay relevant in a competitive industry.
Genuine curiosity to understand our business and our products, as well as the nuances of this industry.
Support product development efforts to improve existing products and introduce new products by ensuring a strong brand fit and business need.
Measure proven success of marketing efforts and make suggestions for improvements.
Build strong relationships with all applicable accounts be a positive face for our brand.
Work with CEO and Controller to developand manage marketing budget.
Work with team to recommend viable marketing opportunities for specific verticals, regions and use cases.
Work closely with sales team to support and enhance their efforts through marketing efforts.
Be communicative, ask questions, learn and listen. Process and form an actionable plan. Scale this process.
Able to maintain constant and open communication with direct reports, as necessary.
Must possess a positive outlook and personality to encourage, support, and mentor all direct reports.

Required Skills and Qualifications:

Bachelors degree in relevant field, withMasters degree in Business Administration, Marketing or related field a plus.
10 years of progressive marketing experience preferably inbusiness to business,with experience in finance andacross many different channels of marketing.
Previous cannabis marketing leadership experiencea plus
Previous finance marketing experience preferred.
Merchant Banking Experience preferred
Excellent written and verbal communication skills.
Extremely reliable, responsiveandaccountable.
Minimum of 10 years related marketing experience and recent marketingleadershipexperience
Event/Trade/Field Marketing Experience.
Strong business acumen.
Strong presentation skills.
Current Expertise-level abilities with MS Office, and experience with Adobe Illustrator and MS Publisher a plus.

Compensation:$185,000-$205,000 Plus Benefits

If this sounds like the position you have been waiting for, please apply using the online application or the link below all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.

CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

www.CannabizTeam.com

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Chief Marketing Officer

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