A chief marketing officer (CMO) or director of marketing is an executive whose duties and responsibilities include planning, overseeing and executing the marketing activities of a company or organization. The skills and qualifications of a CMO include a strong business acumen, a broad understanding of all areas of marketing, and a commitment to the overall goals of the business. Chief marketing officers generally have a long career in marketing before taking on the role of CMO. Other jobs in the marketing department include marketing manager, graphic artist, marketing communications manager, and social media specialist.