Director of Digital Media Ad Sales
- Full-Time
The ideal candidate will be a client-focused executive who has experience, existing relationships with clients as well as in the agency/media buying community. The primary focus will be our three digital media properties with some additional opportunities to pitch our platform.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
In addition to the essential job functions described below, all associates will perform duties as requested by management.
• Create and implement brand strategies that resonate with current and potential clients.
• Ability to structure deals and develop strong client relationships as part of one the nation's leading digital news and information site serving the professional African-American community.
• Collaborate with marketing team to ensure all marketing materials and pitches are aligned with client's needs.
• Create comprehensive packages for ad agencies and direct advertisers to sell across Digital, OTT and CTV platforms.
• Participate in the Upfront and scatter negotiations with agencies/clients as needed.
• Direct and foster revenue relationships at the client/marketing levels as well as with advertising agencies servicing and negotiating through both the account and media teams.
• Tap into existing network of relationships to immediately leverage for opportunities.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
• Bachelor's degree in Marketing, Finance, BA or a related field, MBA preferred
• 8+ years of media sales related experience
• Previous sales experience with digital media properties
• Existing portfolio of fortune 1000 clients actively targeting the African-American consumer specifically in CPG, automotive, technology, telecommunications, and personal care industries
• Experience working as part of a successful sales or marketing organization and growing a business portfolio.
• A track record of successfully increasing sales revenues or driving positive results.
• An entrepreneurial spirit and resilient attitude toward exceeding goals.
Address
Aldebaran Recruiting
Concord, NCIndustry
Business
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