Marketing Manager-Clay Division

Position Summary

The Marketing Manager oversees, coordinates, and participates in the development of marketing strategies that maximize profits and satisfies customers’ expectations.

Duties and Responsibilities

• Direct and implement the organization’s advertising and promotional activities.
• Analyze target market to identify and recommend effective marketing approaches.
• Prepare effective advertising campaigns based on market research.
• Develop productive relationships with outside service providers and manage their activities within time and budget constraints.
• Provide structure for the development of marketing activities and policies to promote the Company’s products.
• Assist in forecasting and strategic planning to ensure the sale and profitability of products and lines.
• Maintain knowledge of emerging products, trends, and competitive threats
• Collaborate with senior executives to develop growth plans for the organization.
• Forecast, draft, implement, and oversee the department’s operating budget.
• Manage existing staff in the department.
• Recruit, interview, hire, train and manage new staff as may be needed to expand department capabilities to accommodate Profile’s growth.
• Perform additional duties as required.

Job Requirements

Education and Experience: The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree in Business, Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum 7 years of experience in related role
• B to B, Retail or Agency experience preferred
• Experience utilizing a CRM, Google Analytics, social media, YouTube, Programmatic advertising, PPC, PPV, and backend reporting tools.

Essential Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Excellent verbal and written communication skills with the ability to prepare and deliver clear, concise presentations and reports that are understandable by the target audience.
• Thorough understanding of current and emerging marketing strategies and practices
• Strong supervisory and leadership skills
• Demonstrated ability to lead within a group and facilitate workflow of others.
• Ability to analyze and solve complex problems.
• Demonstrated ability to manage projects and deliver on time and within budget.
• Demonstrated initiative; results oriented.
• Excellent organizational skills and attention to detail
• Organizational discipline
• Strong computer skills that include proficiency with MS Office (Word, Outlook, Excel, and PowerPoint) and Dropbox

Language Skills:

• Ability to read, write, and speak English.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to talk or listen.
• The employee possesses the ability to fulfill, and any all-office activities normally expected in an office setting, to include, but not limited to: remaining seated for periods of time to perform computer entry, participating in filing activity, lifting and carrying office supplies (paper reams, mail, etc.).
• May require more than 40 hours per week to perform the essential duties of the position.
• The individual possesses fine hand manipulation (keyboarding) skills.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position operates remotely.
• This position routinely uses standard office equipment such as computers, phone, printer/scanner, and filing cabinets.
• This position requires travel up to 30% including limited international travel.