Communications Marketing Manager

Day in the Life of this Role

Are you a communications professional who thrives at creating and leading effective strategies that truly connect with and empower audiences? We’re seeking a communications marketing manager for social media marketing, email marketing, content marketing and creative campaigns. You’ll lead projects involving multiple staff in a rapid-fire environment with bright and congenial colleagues to deliver timely, effective communications strategies. This position affords a talented communicator the rewarding opportunity to innovate, brainstorm and bring your entrepreneurial spirit to life.

Sound like a great day to you? Keep reading to learn about the role’s essential functions, and preferred skills and experiences:

Essential Functions:

• Design and implement comprehensive marketing communication plans for assigned audiences in a precise and effective manner, including but not limited to writing, editing, obtaining approvals, managing creative and leading team members assisting on projects (i.e., advertising, media relations, web and content).
• Lead email marketing content for customers, external stakeholders and consumers.
• Manage and lead website content development.
• Lead creation of sales marketing materials that tie into communications campaigns and business sales goals.
• Develop clear and consistent messaging narratives and supporting materials, drawing on proof points to validate messages.
• Develop specific communications objectives and metrics to measure the effectiveness and impact of communications and external engagement with content and understanding of strategy.
• Independently obtain needed knowledge and skills to keep up with technology and changing roles.
• Present material in writing, graphic presentations and other communications media.

Travel: Must be willing and able to travel, up to approximately 15%.

Location: This in-office (not remote) position is located in Wooster, Ohio.

Supervisory Responsibilities

This position may be responsible for the supervision of staff.

EMPLOYMENT STANDARDS:

Education/Experience: Any combination of education and experience that would provide the required skill and knowledge for successful performance would be qualifying. Typical qualifications would be equivalent to:

• Possession of a bachelor’s degree from an accredited college or university in communications, marketing or a related field.
• Minimum five years of work experience in progressively responsible communications role, managing communications projects and developing strategies.

• Experience in the food or agriculture business is preferred.

Knowledge, Skills, and Abilities:

• Experience with email marketing platforms and CRMs (example: Hubspot, Active Campaign, Infusionsoft).
• Ability to write for print, broadcast, web and social media as needed.
• Comfortable accepting responsibility for medium to large-scale projects involving multiple resources and spanning many months from start to finish.
• Demonstrate proficiency at incorporating social media and other digital platforms into a comprehensive communications strategy.
• Proven track record of successful multi-channel communication campaigns.
• Demonstrate leadership skills with the ability and desire to embrace and emulate a servant leadership approach.
• A spirit of collaboration and a love of engaging in generative thinking.
• Strong presentation and public speaking skills.
• Ability to exercise judgment, initiative and work independently within a team environment.
• Ability to manage multiple projects and deadlines.

• Detailed organization skills and follow-up.

Still excited? Here’s what we can offer you.

In addition to enjoying great-tasting beef, we provide employees 10 vacation days and 10 personal days in the first year of employment. Employees also enjoy eight paid holidays and time off to volunteer in the community. We pay 90% of full-time employee health insurance. We also provide dental and vision coverage and an extensive wellness program. Both 401(k) and pension programs are available. We are an Equal Opportunity Employer.

More about Certified Angus Beef

The best-tasting beef starts on sustainable farms and ranches, and our role is to help market that beef to global food distributors and grocery stores, so chefs and home cooks can serve their best meals. While doing that, we stay true to our farm beginnings with staff meals around the table, open-door relationships and neighborly friendships inside our Wooster, Ohio, home and beyond. We challenge each other and push the limits of beef innovation to help our customers thrive, yet fun and celebrations are always cherished. For more than 40 years, we’ve held these traditions close and they helped make us a certified Great Place to Work ®.

If this position interests you, apply to join our family today.