Paid Search Analyst
- Full-Time
Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manage a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines. As a Paid Search Analyst, you will be a Subject Matter Expert in Paid Search services and solutions (ex. SA360, Google Ads, CallRail, etc.) A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.
Job Responsibilities:
Execute digital marketing strategies based on client goals and objectives, and consult with account managers on processes and industry best practices
Constant internal communication on strategy and campaign performance
Maintain performance standards on all assigned accounts
Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
Analyze campaign performance, identify trends, and report wins, losses, and opportunities for improvement
Responsible for budget and conversion pacing for campaigns.
Understand paid media advertising budget management and effective, data-driven ad spend.
Exhibit proficiency and ability to multi-task in multiple platforms (Google Ads, Bing Ads, SA360, etc.)
Test products to determine propensity to drive positive results.
Required Qualifications:
2 years of experience with paid search campaign management in platforms including Google, Bing, Etc
Experience and strong understanding of PPC advertising
Experience using industry tools (Google Analytics, Google Ads, SA360, etc.)
Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a concise manner to clients across all levels in the organization
Ability to analyze data sets and identify trends based on industry KPIs
Strong quantitative, analytical thinking and mathematical skills
Strong attention to detail
Excellent time-management and organizational skills
Advanced in Microsoft Excel or Google Sheets
Preferred Qualifications:
Agency experience
Experience in automotive, legal and/or medical verticals
Bachelor’s degree in Business, Data Analytics, ISDS, or equivalent experience
Google Certifications
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