Director of Sales & Marketing

Job Purpose

This Director of Sales and Marketing is responsible for achieving maximum occupancy and total revenue potential of the community assigned by attracting qualified prospects and converting those prospects into Residents. This position serves as the primary lead for generating local interest in a community through its creative marketing and sales strategies and is responsible for fostering the sales culture at a community.

Company Overview

True Connection Communities (TCC) is a rapidly growing Senior Housing platform focused on the Active Adult and Independent Living segments of the business. At TCC, every day is an opportunity at our Senior Living Community for all our team members to make lasting connections with each other, residents, and resident’s families in a profound and personal way. Team members serve as a bridge between the residents, families, and the company allowing us to provide the absolute best experience for all. At True Connection Communities, you’ll find opportunities to impact lives whether you have direct contact with residents, or support or lead someone who does. For more information on True Connection Communities visit www.trueconnectioncommunities.com.

Benefit of working for us based on eligibility

• Medical/Dental/Vision Insurance, Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Paid Parental Leave, Short-term & Long-term Disability
• Industry-leading PTO
• Paid Holidays
• 401k program; including match
• Tuition reimbursement
• Staff development courses & free online training courses
• Paid training
• Bonus programs
• Employee Assistance Program (EAP)
• Employee/Resident Referral Bonuses

Duties and Responsibilities

• Responsible for nurturing qualified leads through entire sales process from inquiry to move-in.
• Responsible for community outreach with primary goal of generating qualified referrals.
• Regularly meets goals, including but not limited to: move-ins, inquiries, tours, home visits, phone calls, outreach, and events.
• Responds to inquiries, scheduled visits, conducts tours and closes sales per sales and marketing goals.
• Conducts daily and weekly review of closing strategies for prospects in the pipeline.
• Ensures customer relationship management system (CRM) is being utilized for all internal and external sales activities.
• Provides Sales Counselors with new resident and family contact information to assist in the move-in process, including all required paperwork, unit readiness and resident requests.
• Participates in scheduled sales calls.
• Works collaboratively with Executive Director and other department heads to create a positive hospitality-oriented atmosphere for all associates and residents.
• Gives exceptional customer service to residents and visitors, from providing a pleasant greeting to maintaining professionalism and composure in more challenging situations.
• Effectively communicates with residents, families, professionals, visitors, and associates.
• Recognizes and fosters a sales-oriented culture by participating in and contributing toward the sales and marketing efforts of the community, including assisting at events when needed.
• Works with Executive Director to effectively train, coach, reward, and discipline direct reports.
• Completes all departmental-related reports in an accurate and timely manner.
• Works collaboratively with department heads to emphasize the team’s role in sales.
• Attends and actively contributes relevant departmental information at daily Stand-Up Meeting.
• Attends and actively participates in company-hosted webinars, on-site meetings, regional meetings and national meetings as scheduled.
• Completes in a timely manner all required trainings to maintain appropriate certifications and credentials for position.
• Participates in the Manager-on-Duty program, including covering weekends on a rotating basis, as assigned by the Executive Director.
• Performs other duties as assigned.

Qualifications

• Three years sales/marketing experience with a proven track record.
• Excellent communication, customer service and public relations skills.
• Creative, energetic, enthusiastic, patient, flexible, encouraging and team-oriented personality.
• Desire to serve older adults.
• Effective problem-solving skills.
• Creative approach to achieving goals.
• Demonstrates proficiency in Microsoft Office and other marketing-related and customer tracking software.
• College degree preferred.
• A valid driver’s license, clean driving record, and automobile insurance.

Working Conditions

This job operates in a professional office environment. This job routinely uses standard office equipment such as computers, phones, printers, scanners, photocopiers, and filing cabinets. This job also involves visiting Senior Living Communities and occasional travel.

True Connection Communities is an Equal Employment Opportunity Employer M/F/D/V. We are committed to equal employment opportunity to all qualified persons, without regard to race, color, religion, creed, ancestry, national origin, age, gender, gender identity or expression, marital status, disability, or other protected status, as established by Federal or State laws.

True Connection Communities complies with the Americans with Disabilities Act (ADA), to provide reasonable accommodations for persons with disabilities.

True Connection Communities is a Drug-Free/Smoke-Free Workplace.