Head of TV & YouTube Content

Job Summary:
The Head of TV & YouTube Content is responsible for building and leading a high-performing team, overseeing the development, production, and distribution of engaging and high-quality content for both traditional television and online platforms, with a primary focus on YouTube.

Supervisory Responsibilities:
Yes

Duties/Responsibilities:

• Lead all organic and paid strategy for those channels, including managing agency partners.
• Build in-house capabilities for creative concepting, strategy, production.
• Recruit, hire, and onboard a team of content creators.
• Conduct market research and competitor analysis to identify audience trends and content opportunities.
• Manage content budgets and ensure projects are delivered on time and within budget.
• Identify and pursue strategic partnerships and sponsorship opportunities to enhance content production capabilities and generate additional revenue streams.
• Other duties as assigned.

Education and Experience:

• Bachelor's degree in media studies, communications, film production, or a related field; Master’s degree preferred.
• Six plus years of experience in content creation, production, and management, preferably in television or digital media.
• Deep understanding of audience engagement metrics and analytics.
• Familiarity with brand marketing principles and CTV ad buying.

Required Skills/Abilities:

• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of creative professionals.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Strong analytical skills, with the ability to interpret data and insights to inform content strategy and decision-making.

This job description is intended to provide a summary of the required responsibilities of the employee for this position. It is not intended to include a comprehensive listing of all the activities and responsibilities of the position. We may change this job description at any time with or without notice. This job description does not constitute a contract of any kind.

 

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