Marketing & Branding Manager

Overview: Enhance the image of KCI Construction within the industry and community through the production of the highest quality, coordinated & consistent marketing, communication and branding materials.  Overall responsibility for production of all marketing print, photo, and video materials, to meet a variety of internal and external needs.

Responsibilities:

• Build a consistent KCI brand incorporating GRIT values, Mission & Vision.
• Solicit input from stakeholders across company and support needs while maintaining brand consistency.
• Capture construction activities at jobsites and company events, predominately in the St. Louis metropolitan area through still photos, videos, and drone images.
• Edit photos and video files for utilization in proposals and for social media content. KCI shall have all rights to photos and videos produced in this role.
• File management of all images & videos from all offices, in central database
• Manage and create consistent posts for social media platforms.
• Monitor comments and interact with the social media community.
• Maintain and organize company historical information.
• Develop, maintain and procure company banners, signage, fence screening, etc.
• Lead selection and management of company webstore offerings.
• Procure branded company items for periodic handouts, trade shows, events, and manage excess stock.
• Create periodic ads needed for sponsorships and publications.
• Produce & distribute quarterly company newsletter.
• Prepare proposals and pre-qualification packets in coordination with Estimating Coordinator.
• Develop proposal materials including resumes, project information, and general company information.
• Develop and implement web-based marketing strategies through company website and social media platforms.
• Provide continual maintenance and enhancement of company website, coordination of e-mail platforms.
• Assist with budget preparation and monitoring of same for marketing & branding.
• Support company event planning, including project specific events such as groundbreaking & ribbon cutting.
• Develop customer engagement and feedback program.
• Manage service recognition award program.
• Prepare and submit award nominations for personnel and projects within the construction industry.
• Develop & maintain recruiting & trade show handouts.
• Manage external sponsorship branding.
• Create consistent format for company forms, slideshows, business cards, and printed items.
• Assist Human Resources with onboarding, managing welcome bags, business cards, etc.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications or related field
• 3-5 years of marketing related experience including graphic design, video editing, HTML and web design
• Alignment with GRIT values (Growth, Resilience, Integrity, and Teamwork).
• Excellent written and verbal communication skills
• High level of organization and attention to detail
• Ability to work in a fast-paced environment, managing multiple priorities
• Ability to problem-solve with limited information
• Outstanding computer skills
• Must be able to keep flexible hours/schedule at times
• Must be comfortable working on an active construction site around heavy equipment and machinery
• Must have reliable transportation to travel
• Equipment desired but not required, i.e., camera, lenses, tripods, monopods, drones, etc.

Physical Requirements:

• Work is normally performed in a typical office environment, but construction jobsite visits will be required.
• Some exposure to physical risk while visiting jobsites.
• Noise level in the office environment is usually quiet, but on-site might have higher levels of noise.
• While performing the duties of this role, employee will be required to sit, talk, and hear.
• Employee is occasionally required stand, walk, use hands to finger, handle or feel, reach with hands and arms, stoop or kneel.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust and focus.

Managed by:

President

KCI is proud to be an Equal Opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, religious beliefs, material status, genetic information, national origin, disability or protection veteran status.