Blast Off Bay Marketing Manager

Benefits:

• 401(k)
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance

Job Summary:

This position will be responsible for demand generation, advertising, and communications for Blast Off Bay Indoor Water Park primarily, as well as other projects for other brands within the Goddard Sports Complex and affiliated Genesis Health Clubs brands.

Duties and Responsibilities:

Develop and manage brand strategies to build awareness and demand for Blast Off Bay

• Manage, with support of the Genesis Health Clubs marketing team, all aspects of the creative and content needed to fuel the park's marketing efforts, including but not limited to: online marketing and social media marketing, advertising, direct and e-mail marketing, website content, video elements, event marketing, collateral materials, and promotions
• Drive revenue for all park revenue streams, including hotel packages, food and beverage, upgrades, special events, and other revenue-maximizing activities and opportunities
• Develop relationships with important community organizations and constituencies relative to marketing initiatives, brand strategy/standards, community-wide initiatives
• Develop and work within budgets with discipline related to achieving strategic objectives
• Work with Blast Off Bay team to schedule and implement successful social events in each market, including new creative ideas for social engagement

Expectations:

• Drive: Lead strategy, develop and manage overall marketing strategies and campaigns for the park
• Re-Imagine: Successful at creating innovative marketing strategies; get out-front of the competition and trends; rethink the status-quo, is innovative, but rigorous in their analytics
• Passion: Demonstrate an unyielding passion for the guest experience, culture, mission and vision. Lead by example and inspire others to follow

Job Requirements:

• Bachelor's Degree in Marketing or equivalent experience
• 4+ years of marketing experience
• Previous ad buying, both traditional and digital
• Must have strong organizational and multi-tasking abilities
• Experience in social media management
• Excellent written communication skills
• Experience with digital communication platforms, including websites, email marketing, and organic social media

Genesis Health Clubs

Genesis Health Clubs now has 60 locations! Genesis offers the most well rounded fitness experience in the Midwest. Each location provides cardio and weight training equipment, group fitness classes, personal trainers, yoga, Pilates and much more. Membership opportunities include single, couple, family and corporate. You'll find that our facilities, services and professional staff offer you everything you need to achieve your health and fitness goals.

Each club also provides specialized amenities and services including child care, tanning, basketball courts, steam rooms, tennis courts, Yoga/Pilates studios and more.

For those who would like the guidance and motivation of a fitness expert, Genesis can provide nationally certified personal trainer who can help guide and teach members how to get in shape safely and effectively. Our personal trainers genuinely care and work to help members succeed. Because our members are one of a kind, their exercise plan should be too.

Genesis offers a wide-range of classes including step aerobics, Zumba, cycling, to muscular strength and Group Power to kick boxing and mind-body offerings like Pilates and yoga.
Genesis Health Clubs also operates many other brands in the fitness and family entertainment spaces including Trampoline Parks, Water Parks, Ice Skating Facilities, Meal Prep Services, Baseball Tournament Facilities, and much more.

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