Digital Marketing Manager and Content Creator

New Wire Marine seeks a dynamic Digital Marketing Manager and Content Creator to join our team. We're on the lookout for someone passionate and results-oriented, ready to spearhead the development, execution, and oversight of our digital marketing campaigns across diverse channels. If you thrive in a hands-on role that blends creativity, strategic insight, and analytical prowess, we're eager to connect with you!

What You'll Do:

• Create and execute digital marketing plans to drive traffic to our website and generate quality leads.
• Manage all digital marketing channels, including SEO, SEM, email, social media, and display advertising campaigns.
• Create and manage engaging content for digital platforms, including website, blog, social media, and email campaigns.
• Analyze and report on the performance of digital marketing campaigns, using data-driven insights to optimize strategies and achieve KPIs.
• Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to improve campaign performance.
• Collaborate with sales, operations, and engineering (product development) to align digital marketing efforts with overall business objectives.
• Manage digital marketing budget and allocate resources effectively to maximize ROI.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a Digital Marketing Manager or similar role, with a track record of successfully managing digital marketing campaigns and driving results.
• In-depth knowledge of digital marketing channels, including SEO, SEM, email marketing, social media, and display advertising.
• Strong analytical skills and experience using digital marketing analytics tools (e.g., Google Analytics, Meta Ad Manager, Google Ads) to track campaign performance and identify optimization opportunities.
• Proficiency in Adobe Creative Suite applications, especially Photoshop, Google Workspace, Microsoft Office, and Dropbox; familiarity with Klaviyo and other video and photo editing software a plus!
• Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
• Creative thinker with a strategic mindset and the ability to problem-solve effectively.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Basic graphic design skills to create visually appealing content.
• Professional or recreational experience in the marine or boating industry is a plus!

What We Offer:

• A people-focused workspace promoting teamwork and industry innovation.
• Competitive pay and bonus opportunity after 1 year.
• Excellent benefits package includes medical, dental, vision, and life insurance.
• 401K retirement plan after 1 year with employer match.
• 3 weeks (120 hours) of paid time off your first year + 6 paid holidays.
• Complimentary snack and coffee bar in our Wired Café!

Custom Products - Custom Culture