Performance Marketing Manager

Collette is seeking a Performance Marketing Manager to join our Marketing Team. This is a hybrid role based at headquarters in Pawtucket, RI.

About Collette: Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here.

Job Summary:

Collette is looking for an experienced digital/performance marketing professional to lead our paid media strategy. This role will be an individual contributor managing both in-house and agency-managed digital campaigns, reporting to the VP of Digital Marketing. The ideal candidate has hands-on experience planning, executing, and optimizing Paid Social, SEM, and Programmatic marketing campaigns with a focus on customer acquisition and retention. Our business is rapidly growing, and we expect this role/team to grow over time as our digital commerce business continues to expand.

Primary Functions:

• Execute cross-channel marketing plans with goals across all stages of the conversion funnel.
• Collaborate with customer data team to identify key customer segments for audience targeting, and ensure appropriate messaging is delivered seamlessly.
• Develop, own, and execute YouTube marketing strategy to build brand awareness and drive new users into Collette’s lead nurturing workflows.
• Partner with the Social Media team to deploy Paid Social campaigns that compliment organic goals.
• Lead the development and tracking of new Paid channel tests
• Manage Collette’s relationships with multiple ad agencies with a focus on driving efficiency.
• Act as a key stakeholder within the marketing team when planning tactical and branding campaign initiatives from a digital lens.
• Communicate creative needs and best practices in a timely manner to the in-house Creative team.
• Ensure budgets are spent appropriately across Paid Social, SEM, Display and Video campaigns, working with the VP of Digital Marketing to optimize marketing channel mix.
• Identify trends and create data-driven recommendations for improving Collette’s Performance Marketing program.
• Monitor, evaluate, and report on campaign performance and agency effectiveness.
• Devise and execute an A/B testing program for Display, Video, and Search ad copy.
• Foster a collaborative working environment within the Digital and greater Marketing team.

Knowledge & Skills:

• Associate’s Degree, Bachelor’s Degree or equivalent experience required
• 3+ years of experience in Paid Search /SEM and/or Paid Social, either in-house or agency-side
• In-platform Google Ads management experience is required
• Demonstrated understanding of audience building/targeting techniques
• Strong analytical stills; working knowledge of GA4 and Power BI preferred
• Availability to work in our Pawtucket office 60% of the time
• Experience in the travel industry is a plus, but not required
• Flourishing in a collaborative environment
• Being great at working autonomously when needed
• Obsession with data and optimization
• Intellectual curiosity: always wanting to learn more about new/exciting technology and channels
• Helpful Certifications: Google Ads, Google Analytics

Starting Annual Salary: $68,000-$114,000