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Performance Marketing Specialist Jobs (NOW HIRING)

We're now looking for a Performance Marketing Specialist to join our growth team and help us-and our clients-get better results across all major paid channels. About the Role As a Performance ...

Performance Marketing Specialist We're hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and ...

Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone Location: Remote (Pakistan, LATAM, South Africa, Philippines Preferred) About the Role We are seeking a ...

We're looking for a Performance Marketing Specialist who loves living inside ad platforms, obsesses over the numbers, and gets genuinely excited when a campaign crushes its CPA target. You'll work ...

New

We're looking for a Performance Marketing Specialist who loves living inside ad platforms, obsesses over the numbers, and gets genuinely excited when a campaign crushes its CPA target. You'll work ...

Job Type Full-time Description Role Summary We're looking for a data-driven Performance Marketing Specialist to support the execution, optimization, and measurement of digital marketing programs ...

GUNNER ® is looking for a data-driven, detail-oriented Performance Marketing Specialist to own our paid media and affiliate programs in-house. This is a newly created role, born out of our decision ...

Senior Performance Marketing Specialist Length: Thru end of year, with possibility of extension Location: Remote, US Salary Range: $125K-135K Brainrider is looking for a detail-obsessed Senior ...

Work with manager to execute strategy for paid social and affiliate marketing channels according to business KPIs and YOY growth goals * Analyze performance and data of managed channels on an ongoing ...

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Performance Marketing Specialist information

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$29.5K

$61K

$93K

How much do performance marketing specialist jobs pay per year?

As of Aug 28, 2026, the average yearly pay for performance marketing specialist in the United States is $61,031.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $70,000.00 per year, depending on experience, location, and employer.

What does a performance marketing specialist do?

A Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns with the goal of achieving measurable results, such as increased sales or lead generation. They primarily focus on channels like paid search, social media advertising, and affiliate marketing, using data analytics to track and improve campaign performance. Their role often involves A/B testing, budget management, and reporting on key performance indicators to ensure marketing objectives are met effectively.

What are the key skills and qualifications needed to thrive as a performance marketing specialist?

To thrive as a Performance Marketing Specialist, you need expertise in digital marketing strategies, data analytics, and campaign optimization, often backed by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Facebook Ads Manager, Google Analytics, and relevant certifications (such as Google Ads or Facebook Blueprint) is typically required. Strong analytical thinking, adaptability, and communication skills help you interpret data, adjust tactics, and collaborate across teams. These skills and qualifications are crucial for driving measurable growth, maximizing ROI, and effectively managing multi-channel marketing efforts.

What are some common challenges faced by performance marketing specialists, and how can they be addressed?

Performance Marketing Specialists often encounter challenges such as rapidly changing digital advertising algorithms, tight budget constraints, and the need to continuously optimize campaigns for better ROI. Staying updated with platform changes (like Google Ads or Facebook Ads) and regularly testing new strategies can help overcome these hurdles. Additionally, collaborating closely with analytics and creative teams ensures that campaigns are both data-driven and engaging, leading to more effective results.

How much does a performance marketing specialist make in the US?

The average salary for a performance marketing specialist in the US ranges from $50,000 to $85,000 per year, depending on experience, location, and industry. Entry-level roles typically start around $45,000, while experienced specialists with skills in analytics and advertising platforms can earn over $100,000 annually.

Is performance marketing a stressful job?

Performance marketing specialists often work in fast-paced environments with tight deadlines and high performance expectations, which can contribute to stress. Managing multiple campaigns, analyzing data, and optimizing ad spend require strong organizational skills and adaptability, but stress levels vary depending on workload and company culture.
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Infographic showing various Performance Marketing Specialist job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $61,031 per year, or $29.3 per hour.

Performance Marketing Specialist

San Francisco, CA

Success Matcher Recruitment
Recruiting and Staffing Services • 1 - 10 employees

Full-time

Posted 3 days ago

New


Job description

About the Role

Our client, an elite early-stage AI startup backed by top-tier investors is seeking a hands-on Performance Marketing Specialist to lead paid acquisition from the ground up. If you thrive in high-ownership environments, excel at building full-funnel ad campaigns from scratch, and want to be a founding member of a lean, high-velocity growth team, this role is for you.

As the founding Performance Marketing Specialist, you will take full ownership of paid acquisition channels, primarily leveraging Meta Ads alongside Google Ads as a strong secondary driver. You will spend your days directly inside ad managers—building campaign structures, running rigorous tests, analyzing data, managing budgets, and optimizing performance loops on a daily basis.

Key Responsibilities

  • End-to-End Campaign Execution: Manage and scale daily operations within Meta Ads Manager and Google Ads.

  • Testing & Optimization: Design, launch, and evaluate creative, copy, and audience tests to optimize conversion rates and Customer Acquisition Cost (CAC).

  • Data & Attribution: Leverage tools like GA4, PostHog, CAPI, and custom UTM parameters to track full-funnel performance and make data-driven budget allocation decisions.

  • Continuous System Improvement: Identify friction points across the user acquisition journey and refine growth loops weekly.

What We Are Looking For

  • Experience: 2–5 years of direct, hands-on performance marketing experience, with deep, proven expertise in Meta Ads.

  • Technical Proficiency: Fluent with Meta Ads Manager, Google Ads, GA4, PostHog, Conversions API (CAPI), and robust UTM tracking setups.

  • Execution Focus: A self-starter who loves being in the weeds, analyzing hard data, and scaling winning tactics independently.

  • Work Arrangement: 100% on-site, 5 days a week at the San Francisco office (Union Street). Must be authorized to work in the US without sponsorship.