Social Media Coordinator/ Marketing-Business Development Assistant

Social Media Coordinator/Marketing-Business Development Assistant (Full-Time)

IN OFFICE REQUIRED

The Social Media Coordinator/Marketing-Business Development Assistant is a creative, driven, and passionate individual who is responsible for the daily management and content creation for the John Canning & Co., and its affiliate, Canning Liturgical Arts social media channels. This person is a skilled writer and producer, both highly creative and practical, who is able to tell a compelling story while also organizing the many moving parts of each project. Must be detail-oriented and able to shift focus quickly to keep up with the fast-paced environment. This role works with editorial, video and imaging to produce social content, and is under the supervision of our Business Development Director and two company Principals. This position will manage all social media marketing; contribute to blog and newsletter content and collaborating with staff from across the company.

Primary Responsibilities:

· Daily management of company and Principal’s social media channels to support the overall marketing strategy and sales needs. This includes writing post copy, capturing and editing content (including video) when needed, and the scheduling and monitoring of daily social media postings across all channels.

· Social media planning-be able to conceive and create content on a regular and consistent basis for platforms including, but not limited to, Facebook, Instagram, X, Pinterest, TikTok, Youtube, and LinkedIn.

· Post scheduling through popular social media platforms & through social management tools.

· Identify, pitch, and develop opportunities to create and capture unique and engaging content that is in line with John Canning Co’s tone and brand identity.

· Produce and project-manage content creation from end to end, including liaising with internal teams to coordinate content captures and manage any editing or additional asset creation needed. Deliver final products that are ready to publish.

· Work closely with craftspeople, field and studio artisans as well as various internal and external stakeholders to capture and create engaging content. Must be able to work productively with different personality types and manage multiple priorities simultaneously.

· Craft compelling social media copy that is engaging, unfailingly accurate, appropriate for the platform, and demonstrates familiarity and expertise around operatic subjects.

· Collaborate with two Business Developments division directors for ongoing social media calendar, working to incorporate content to support sales needs while driving engagement and audience growth. Serve as a resource and gatekeeper to other departments seeking to add content to the social schedule.

· Proactively identify opportunities for collaboration to insert John Canning Co into relevant social conversations.

· Community engagement and monitoring: foster engagement by responding to comments when necessary, reposting/sharing fan and trade industry content, directing feedback to appropriate internal staff, and reporting content that is against community guidelines.

· Report and monitor social performance by channel, content type, and key KPIs. Provide detailed reports to internal team and create recommendations for optimizations based on data. Create ad-hoc reports for senior team as requested.

· Research and present developing content/social platforms and new features as they become available.

· Assist in the development of social media marketing strategies to grow audiences and meet revenue goals, including assisting with partnership promotional opportunities.

· Assist with development and project management of paid social campaigns as needed.

· Creating newsletters, write articles, award submissions and press releases.

· Assist in website marketing tasks (which may include: obtaining backlinks, increasing web presence, posting blogs etc.)

· Support other members of the marketing and media teams as necessary.

Skills & Experience:

· Minimum of 1-5 years professional experience in social media marketing or content development.

· Proven track record of creating highly engaging social media content from start to finish.

· Proficiency with major social media platforms (Facebook, Instagram, X, Pinterest, Youtube, TikTok, and LinkedIn) and social media management tools (Hootsuite).

· An understanding of architectural & art history and building preservation will be helpful and a commitment to becoming familiar with these is required.

· Excellent copywriting/strong written communication skills and editing skills. Able to deliver important information accurately within the Canning style.

· Supremely detail oriented and able to prioritize and be flexible.

· Creative mind, able to think outside of the box while still working within organizational structure.

· Excellent interpersonal and communication skills.

· Strong project management, organizational, and time management skills.

· Proficiency with video and photo editing tools.

· Proficient in Microsoft Office.

· Wordpress knowledge.

· Basic knowledge of Adobe Creative Suite preferred.

· A bachelor's degree or equivalent comparable work experience ( 5 years experience in field).

Physical Demands:

· Ability to multi-task, prioritize, and be flexible in a fast-paced, deadline-oriented environment.

· Must work well as a part of a small team, collaborating across departments, and also individually.

· Requires standard work week, Monday through Friday, 8am – 5pm.