Marketing Analyst

Marketing Analyst Role:

The Marketing Analyst is responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.This person should be able to communicate well and manage expectations with all types of people. While performing duties, a Marketing Analyst maintains a top level of knowledge of what is developing within the industry as well as with each partner and accordingly shapes analyses and requests. You will be expected to be knowledgeable of trends, leading strategies, and an expert in our software suites.

Primary Responsibilities:

• Responsible for the design, collection, analysis, and reporting of sales and marketing data
• Track, collect, and report accurate digital data related to digital media (online advertising, social media, Google Ads, and other associated digital assets of the company)
• Creating accurate reports, analysis and dashboards that accurately reflect vital information about the company’s digital assets.
• Analyze and interpret data that is received through various tools to track traffic, leads, conversions, and other strategically-specified metrics
• Assist the design and subsequent testing of campaigns to optimize KPI’s
• Translate complex data into easy-to-understand content
• Communicate insights across various levels of the organization
• Examine a campaign's return on investment
• Identify new market opportunities
• Complete concept-testing for new products
• Perform extensive market research
• Determine brand perceptions and reputations.
• Evaluate market penetration
• Develop groups and solicit customer feedback
• Analyze marketing metrics to identify cause and effect relationships
• Identify positive financial outcomes to increase profitability
• Create databases and capture market data
• Analyze competitors
• Assess client's promotional needs
• Evaluate demographics, prices, distribution channels, and marketing outlets
• Develop sales strategies in tandem with marketing department
• Meet with clients to ascertain marketing goals
• Create questionnaires and surveys
• Conduct secondary research, including finding information from industry associations, statisticians, and marketing experts
• Generate reports that analyze competition and customers
• Offer insights about product potentials
• Be familiar with advanced statistical analysis and research methodologies, along with common computer programs

Qualifications:

• Proficiency in Microsoft office (esp. Outlook/Excel)·
• Thorough attention to detail
• Works well in a team environment
• Ability to prioritize quickly under tight deadlines
• Confident, independent, self-motivating and success driven
• Exceptional organizational and time-management skills
• Strong interest in technology and data
• Proven self-starter and motivated to develop new opportunities
• Analysis: gathers specific and relevant information to fully understand challenges and data trends
• Planning: establishes clear, realistic timelines to accomplish goals
• Communication: speaks clearly and in a logical organized manner
• Builds relationships relates to people in an open, friendly and accepting manner
• Leverages diversity: creates a respectful and inclusive environment
• Bachelor’s Degree or equivalent experience
• Digital Marketing
• Search Engine Optimization
• Social Media Marketing
• Analytical Thinking
• Organizational Skills
• Data Management
• Auditing Abilities
• Experience with SQL
• PowerBI experience preferred but not required