Digital Marketing Specialist

Our client is seeking a growth-oriented marketer who naturally brings innovative solutions to the table. Collaborate closely with the VP of Marketing to amplify the marketing strategy, transforming micro-strategies into comprehensive action plans.

If you thrive on hitting the ground running, this role is tailor-made for you.

• Enhance the current PPC strategy for optimal results
• Create impactful Google Ads, Microsoft Ads, and other PPC campaigns
• Formulate and execute an innovative social media strategy
• Collaborate on the development of a new partnership strategy
• Contribute to the establishment of strategic marketing partnerships
• Measure and report performance of all, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Publish content on our website or blog
• Assist with optimizing email campaigns

Requirements

• 2+ years of hands-on experience as a SaaS marketing professional
• 4+ years of digital marketing experience
• Proven track record in a lead role managing PPC campaigns
• Must have experience with launching and managing Google Ads from start to finish
• Strong analytical skills and data-driven thinking
• Excellent written and verbal communication skills
• Up-to-date with the latest trends and best practices in online marketing
• Ability to work independently

Benefits

• $60,000 - $75,000 CAD + Bonus.
• Work from anywhere in the world.
• Loose vacation policy.
• Flexible work hours.