Marketing Manager

Tri-Mach Group Inc.

Elmira, ON

Expired: March 07, 2024 Applications are no longer accepted.

Full-Time

JOB OVERVIEW

Tri-Mach Group (TMG) is a leading manufacturer of custom processing equipment and solutions for the food, beverage, agricultural, and pharmaceutical industries. We are looking for an experienced Marketing Manager lead our marketing strategy, creating creative and engaging content to showcase our one-of-a-kind custom products to our customers. In this role, you will also be responsible for leading internal marketing initiatives that will foster employee morale and promote our culture. It is crucial that our Marketing Manager promote a positive company image through safety, quality, consistency, and professionalism.

KEY RESPONSIBILITIES

Strategy

Develop and implement the strategic marketing plan to drive revenue, including digital and traditional campaigns

Develop and oversee the annual marketing budget, ensuring financials are on target

Identify new opportunities for growth within the company's existing customer base by researching potential buyers' needs and buying habits

Maintain an analytics dashboard to present to the management team, reflecting KPI progress

Work closely with Sales and Product Development departments to understand the customer needs and market trends

Analyze potential new products/media to enhance the marketing/communications within the company

Leadership:

Oversee the marketing team to ensure both long- and short-term company goals are met

Hire, train, and evaluate the performance of the marketing team

Provide feedback and guidance to the marketing team on their projects and tasks

Always conduct oneself in a professional manner in alignment with Company values, including but not limited to language use, attire, and workmanship

In accordance with Company policy and relevant employment legislation, overtime and work outside of regular hours, and being on call may be required at the discretion of the company

Content:

Communicate and negotiate with promotional partners as needed for joint marketing activities

Create internal campaigns and communications to foster employee morale and promote our culture

Provide guidance and support to Social Committee and Green team to increase branding, internally and externally

Identify and write submissions for various industry grants and corporate awards which pertain to our industry and operation

Other duties as assigned

REQUIRED EXPERIENCE & QUALIFICATIONS

Minimum 5+ years of marketing experience working in a B2B environment

Minimum 2+ years of management experience

A degree or diploma with a focus in Marketing, Communications, Public Relations, or similar

Proven success designing and executing marketing and communications strategies and campaigns

Excellent organizational and project management skills and ability to meet deadlines