How do doulas get clients?

Doulas often interview with multiple clients to find a family that feels like the perfect match, and most do not charge extra for this initial consultation because it is vital to ensure a good connection. Working with an agency allows doulas to skip the work of acquiring clients, as the agency is in charge of finding families. Some doulas who learn and experience the administrative side while working for an agency may choose to eventually start their own. On the other hand, if a doula works independently, they typically post ads or network to find clients. By being part of a collective, independent doulas come together to offer resources and support for one another.