Amazon - E Commerce Specialist

We are seeking anE Commerce Amazon Specialist to join our team! You will develop and implement unique web-based applications.

DaVinci is a consumer technology company who believes in empowering the cannabis experience. As we are focused on curating the connoisseur, our family of products set the bar for purity, innovation and control.

We are currently seeking an e-Commerce Specialist to join our growing All-Star marketing team. This position will be responsible for executing DaVinci’s eCommerce strategies to drive brand awareness, brand engagement, and sales on key marketplaces, including but not limited to Big Commerce, Amazon, Ebay, Touch of Modern and more.

Duties and Responsibilities:

Key Responsibilities:

● Responsible for the creation and maintenance of product listings and detail pages with accurate content and assist with the optimization of product titles, descriptions, bullet points, and images to present product features effectively and maximize conversions across eCommerce marketplaces

● Crafting and optimizing compelling copy to improve CTR and impact conversions

● Responsible for implementation of paid ads (PPC, Amazon Ads, Sponsored Listings) and channel negotiations with an emphasis on positive ROI.

● Own process for managing new product launches and updates on all eCommerce channels and various marketplaces

● Monitor the optimization of product and keyword rankings on e-Commerce marketplaces

● Maintain seller performance metrics by addressing customer and/or product issues, negative reviews, and buyer messages ensuring exemplary customer service is provided

● Monitor brands and products to protect against unauthorized sellers and counterfeit products and act as needed

● Monitor and assist in the enforcement of DaVinci’s MAP policies.

● Monitor marketplace fees and assist in opening cases to dispute discrepancies and request reimbursement

● Conduct and report on research and analyses of the competitive landscape and latest marketplace trends

● Recommend new product offerings to the Product Team that will maximize revenue

Other Duties:

● Work with the Digital Marketing Manager to support the eCommerce marketplace and overall eCommerce sales objectives of the company

● Work with Logistics Manager to monitor and coordinate inventory to ensure product in stock levels

● Take responsibility for the implementation and ROAS of paid and organic advertising on e-Commerce marketplaces

● Work with the team to develop and implement promotional plans

● Utilize available software tools and participate in weekly e-Commerce team meetings to regularly report on promotional performance, KPI’s, and to recommend areas of opportunity

● Make recommendations on and assist with the production of required images and assets needed for the creation and enhancement of product listings on e-Commerce marketplaces

● Make recommendations for enhancing post-purchase and review programs

● Offer insights and assist the marketing and sales teams with the evaluation of e-Commerce products and pricing plans

● Offer insights and assist with the development of annual e-Commerce channel and marketing planning

● Provide back-up to other marketing team members if needed.

● Perform other duties as assigned by the Director of Marketing.

QUALIFICATIONS:

● A minimum of two years’ experience in eCommerce marketing and marketplace listing tools

● Experience with Amazon platform, International Seller Central experience preferred

● Experience with e-Commerce analytics and reporting

● Experience in MAP implementation and enforcement

● Experience working in a consumer-packaged goods environment is a plus

● Ability to independently learn new tools/products/technology and make recommendations to stay up-to-date on trends to support the business

● Comfort working in a fast-paced environment in a highly visible role

● Proficient skills with Microsoft Office; including Outlook, Word, PowerPoint and Excel

● Strong organizational, communication, and interpersonal skills

● Strong project management and problem-solving abilities

● Must be able to meet deadlines