Skip to Main Content

What Is a Director of Product Management and How to Become One

Director of Product Management

What Does a Director of Product Management Do?

A director of product management oversees the entire lifecycle of product development for a business. As a director of product management, you manage the design, manufacturing, and distribution of the goods, from the concept phase to launching it on the market. To gain insight into the effectiveness or attractiveness of the product, you consult with stakeholders and test consumers to determine concerns about the product and suggest improvements. Your team of product managers works together to gain exposure for the goods and earn a larger market share. Most directors of product management have an MBA and at least ten years of experience in the industry in which they work.