Field Marketing Specialist - Central Coast, CA

Firestone Walker Brewing Company

San Luis Obispo, CA

Expired: November 04, 2022 Applications are no longer accepted.

Full-Time

Firestone Walker Brewing Company began as a small brewery with roots in the wine country on California’s Central Coast. Now a regional craft brewery, our singular purpose remains – to craft the world’s best beers. Passionately in pursuit of the perfect beer… and never satisfied.

Job Summary:

The Field Marketing Specialist (FMS) oversees the execution of local marketing efforts and demand drivers across critical markets for Firestone Walker. The FMS drives events, sampling, and cultural relevance of Firestone Walker and its portfolio. This position works cross functionally with marketing and local sales teams to ensure that priorities set translate into brilliant execution within the market.

Essential Job Duties and Responsibilities:

Specifically, the responsibilities of the position include, but are not limited to, the following activities:

Plan, execute, and attend events at sponsored events, festivals, etc. to build brand awareness and drive sales
Work with EMM and Brand Team to develop local buzz creator lists; A list of local culture leading partners in the beer and lifestyle space that can drive awareness, buzz, and influence for our brands across your local territory
Support local sales and distributor teams across key selling tentpoles to ensure our brands are set up to take advantage of key selling holidays
Leverage brand infrastructure and vehicles to drive local sampling opportunities at key events and tent poles across your territory
Weekly report to EMM and local sales team to capture insights of local market, wins/losses, and opportunities to further grow our brands in the local market
Uphold marketing guidelines when working cross functionally with local sales team
Recruit and manage local brand ambassadors for on-site events and local market support
Effectively use, clean, and maintain event equipment
Become an expert for Key Firestone Walker brand pillars
Manage assigned territories budget and related documents
Additional duties as assigned

Supervisory Responsibilities:

Manages all Brand Ambassadors in their respective regions
Ensure that hours are entered in timekeeping system and approved by deadlines
Responsible for hiring, training, discipline, promotion, status changes, and terminations with team members

Required Qualifications:

Preferred Associate’s degree in marketing or a related field and/or one year of prior experience in completing the above (or similar) job duties; or an equivalent combination of education and experience
Previous experience in the alcohol industry (beer, wine, spirits) preferred
Must be at least 21
Passion for Firestone Walker and 805 brands
Exceptional organizational skills and the ability to manage multiple projects with tight deadlines
Ability to uncover consumer and competitor insights and create actionable marketing plans to drive growth
Exceptional communication skills to communicate ideas across various departments
Enthusiastic, engaging and beer savvy
Forward thinker, who seeks new opportunities and looks for creative solutions to problems
Working knowledge of marketing practices and principles regarding brand management and events
Proficient in Microsoft Office suite of programs
Knowledge and proficiency in social media outlets and websites
Must reside in the designated territory

Certificates, Licenses, Registrations:

Cicerone Certified Beer Server certificate
LEAD training for the State of California
Documentation to legally drive a car

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, depth perception, and ability to adjust focus. The employee is required to drive a car.

What Firestone Walker Offers: