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Creative Strategy Jobs (NOW HIRING)

The Evoke Agency

Creative Strategist

Madison, WI

5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

$60K - $75K/yr

5 years agency work experience in strategy & creative strategy Position Summary: The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist ...

PBK

Creative Strategy Manager

West Palm Beach, FL · On-site

The Creative Strategy Manager manages pursuit execution and team workflow, ensuring quality, consistency, and alignment with strategy across Creative Enterprise's deliverables. This first-line ...

PBK

Creative Strategy Manager

West Palm Beach, FL

The Creative Strategy Manager manages pursuit execution and team workflow, ensuring quality, consistency, and alignment with strategy across Creative Enterprise's deliverables. This first-line ...

PBK

Creative Strategy Manager

Coral Gables, FL

The Creative Strategy Manager manages pursuit execution and team workflow, ensuring quality, consistency, and alignment with strategy across Creative Enterprise's deliverables. This first-line ...

IF7

Director, Creative Strategy

New York, NY · On-site

What is the Role? We're seeking a Director of Creative Strategy to lead campaign concepting and creative storytelling across our pitch and activation work. This role is ideal for someone who lives ...

Tinuiti

Senior Manager, Creative Strategy

As Senior Manager, Creative Strategy, you will lead Creative Strategy across a larger or more complex client scope while managing and developing Creative Strategists. You will translate business ...

Everything Bagel

Creative Strategist

Our brand team leads strategy and messaging for some of the most exciting startups and scaling ... About the Role The Creative Strategist sits at the intersection of consumer insight, performance ...

New

Tinuiti

Senior Manager, Creative Strategy

As Senior Manager, Creative Strategy, you will lead Creative Strategy across a larger or more complex client scope while managing and developing Creative Strategists. You will translate business ...

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How much do creative strategy jobs pay per year?

As of Aug 22, 2026, the average yearly pay for creative strategy in the United States is $100,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $135,000.00 per year, depending on experience, location, and employer.

What is creative strategy?

Creative strategy is a plan or approach that outlines how to communicate a brand's message, product, or service in a unique and effective way. It combines market research, brand objectives, and creative ideas to develop compelling campaigns that resonate with target audiences. Creative strategists work closely with marketing, design, and content teams to ensure that creative solutions align with business goals and stand out in the marketplace.

How does a creative strategist typically collaborate with other departments within an organization?

Creative Strategists work closely with various teams such as marketing, design, product, and sales to develop and execute effective campaigns. They often act as a bridge between creative and business objectives, ensuring that messaging aligns with brand goals and resonates with target audiences. Regular collaboration may include brainstorming sessions, presenting concepts, and gathering cross-functional feedback to refine strategies. This collaborative environment helps ensure that creative solutions are both innovative and practical, enhancing overall campaign effectiveness.

What are the key skills and qualifications needed to thrive as a creative strategist, and why are they important?

To thrive as a Creative Strategist, you need a solid background in marketing, branding, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, analytics tools, and creative software like Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills set standout professionals apart in this role. These skills are crucial for developing compelling, data-driven campaigns that resonate with target audiences and achieve business objectives.

What is the difference between Creative Strategy vs Creative Planning?

AspectCreative StrategyCreative Planning
Primary FocusDeveloping overarching creative concepts and guiding brand messagingOrganizing and scheduling creative campaigns and projects
Skills RequiredStrategic thinking, branding, market analysisProject management, timeline coordination, resource allocation
Work EnvironmentCollaborative with marketing and creative teamsProject-focused, often within advertising agencies or marketing departments

Creative Strategy and Creative Planning are closely related roles within the marketing and advertising industry. Creative Strategy focuses on defining the big-picture ideas and messaging that guide campaigns, while Creative Planning handles the execution timeline and resource management. Both roles require collaboration and a strong understanding of branding, but they differ in their core responsibilities and daily tasks.

Do you need a degree to be a creative strategy?

A degree is not strictly required to work as a creative strategist, but many employers prefer candidates with a background in marketing, advertising, or related fields. Skills such as strategic thinking, creativity, and proficiency with tools like Adobe Creative Suite or data analysis are often more important than formal education. Relevant experience and a strong portfolio can also be key factors in securing a creative strategy role.

What does a creative strategy do?

A creative strategist develops and guides the overall creative approach for marketing campaigns, ensuring messaging aligns with brand goals and target audiences. They analyze market trends, collaborate with creative teams, and use tools like data analytics to craft effective concepts that drive engagement and brand awareness.
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creative strategy jobs near you
Infographic showing various Creative Strategy job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, and 8% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $100,896 per year, or $48.5 per hour.

Creative Strategist

The Evoke Agency

Madison, WI

Full-time

Re-posted 20 days ago

Job description

5 years agency work experience in strategy & creative strategy


Position Summary:

The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.


Essential Position Responsibilities:

  1. Creative Strategy & Concept Development:
    1. With oversight from the Director of Creative Strategy:
      1. Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.
      2. Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
      3. Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
      4. Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
      5. Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
      6. Present strategic concepts and storytelling recommendations to internal teams and clients.
  2. Campaign & Content Development:
    1. With oversight from the Director of Creative Strategy:
      1. Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.
      2. Provide creative direction and storytelling strategy for campaign messaging and content.
      3. Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.
      4. Provide guidance on content calendars and creative storytelling approaches for high quality content.
      5. Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.
  3. Insights & Innovation:
    1. Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.
    2. Conduct competitive research to identify whitespace opportunities for brands.
    3. Translate data and insights into actionable strategies that drive engagement and brand growth.
    4. Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.
  4. Project Management:
    1. Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.
    2. Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.
    3. Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.
  5. Internal Team Management:
    1. Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution.
    2. Create and share the agenda and take notes for internal team meetings led by Creative Strategy department
      1. Communicate project needs, upcoming projects, and new priorities based on current clients and workload
      2. Review project needs and delegation
  6. Performance & Optimization:
    1. Analyze campaign performance data and consumer engagement metrics to refine creative strategies.
    2. Work with Strategy Teams to optimize content for different platforms.
    3. Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.
  7. Visibility on Estimates & Contracts:
    1. Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.
    2. Assist Director of Creative Strategy with finalizing and executing client contracts.
  8. Other job duties as assigned

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