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Web Content Manager Jobs (NOW HIRING)

GuideStone

Manager, Web Content

Dallas, TX · On-site

The Web Content Manager leads a high-performing team and personally drives the planning, optimization, and day-to-day execution of content across GuideStone's public-facing digital properties. This ...

Artemis Arc

Web Content Specialist

This role uses content management systems to upload, organize, and post web content; ensures pages The Web Content Specialist current, accessible, and compliant with federal style and accessibility ...

BLN24

Web Content Specialist

Mclean, VA · On-site

Manage the complete web content lifecycle, including content creation, editorial review, approvals, publication, maintenance, archival, and periodic updates. * Utilize enterprise Content Management ...

Artemis Arc

This role uses content management systems to upload, organize, and post web content; ensures pages The Web Content Specialist current, accessible, and compliant with federal style and accessibility ...

BLN24

Web Content Specialist

Mclean, VA · On-site

Manage the complete web content lifecycle, including content creation, editorial review, approvals, publication, maintenance, archival, and periodic updates. * Utilize enterprise Content Management ...

Robert Half

Web Content Specialist

Hartford, CT · Remote

$34 - $39/hr

This role will support a busy marketing team by managing website content, publishing digital assets, and maintaining web pages within Optimizely CMS. The ideal candidate has hands-on experience with ...

ICF

Web Content Specialist

Reston, VA · On-site

Use content management systems (CMS) to upload, maintain, and publish content on agency websites and intranets. * Optimize web copy for search engine visibility while maintaining accuracy ...

DIGITAL ELEMENTS LLC

Web Content Publisher

Aston, PA · Remote

$45K - $50K/yr

Content Manager Role Summary The Web Content Publisher's primary responsibility is turning finished, approved content into polished, published, SEO-ready pages in WordPress, including page layout and ...

Red Carrot

Web Content Specialist

Mclean, VA · On-site

Manage content reviews and use content management systems to upload, maintain, and post web content * Optimize text for search and ensure all web pages comply with Section 508 accessibility ...

Red Carrot

Web Content Specialist

Mclean, VA · On-site

Manage content reviews and use content management systems to upload, maintain, and post web content * Optimize text for search and ensure all web pages comply with Section 508 accessibility ...

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Web Content Manager information

See salary details

$26.5K

$83.4K

$129K

How much do web content manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for web content manager in the United States is $83,358.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $97,500.00 per year, depending on experience, location, and employer.

How does a web content manager typically collaborate with other departments within an organization?

Web Content Managers frequently work with marketing, design, IT, and product teams to ensure website content aligns with broader business strategies and campaigns. Regular meetings and cross-departmental projects are common, requiring clear communication and coordination to maintain consistent messaging and user experience. This collaborative environment offers opportunities to influence digital strategy, learn from other specialties, and contribute to impactful projects across the organization.

What are the key skills and qualifications needed to thrive as a web content manager, and why are they important?

To thrive as a Web Content Manager, you need expertise in content strategy, SEO best practices, and strong writing or editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress or Drupal, analytics tools such as Google Analytics, and basic HTML/CSS is typically required. Exceptional organizational skills, attention to detail, and the ability to collaborate across teams make someone stand out in this position. These skills are crucial for maintaining high-quality, engaging, and consistent web content that meets business goals and user needs.

What is the difference between Web Content Manager vs Content Strategist?

AspectWeb Content ManagerContent Strategist
Primary FocusManaging website content, publishing workflows, and content updatesDeveloping overall content plans, messaging, and content goals
Required SkillsContent management systems, editing, SEO, project managementContent planning, audience analysis, branding, storytelling
Work EnvironmentWeb teams, marketing departments, digital agenciesMarketing teams, brand departments, digital strategists
Common UsageUsed by organizations to oversee website content operationsUsed to shape content direction and strategy across channels

The Web Content Manager primarily handles the day-to-day management and publishing of website content, ensuring updates and SEO optimization. In contrast, the Content Strategist focuses on planning and developing overarching content strategies to meet business goals. While both roles collaborate closely, the Web Content Manager executes the content plan, whereas the Content Strategist designs it.

What is a web content manager?

A Web Content Manager is responsible for planning, creating, editing, and publishing content for websites. They ensure that all website content is up-to-date, accurate, and aligns with the organization’s goals and branding. Their duties often include coordinating with writers, designers, and marketers to deliver engaging and effective web content. Additionally, they may oversee content management systems (CMS), analyze website traffic, and implement SEO best practices to improve visibility and user experience.
More about Web Content Manager jobs
What cities are hiring for Web Content Manager jobs? Cities with the most Web Content Manager job openings:
What are the most commonly searched types of Web Content jobs? The most popular types of Web Content jobs are:
Who are the top companies hiring for Web Content Manager jobs? The top employers for Web Content Manager jobs are:
What states have the most Web Content Manager jobs? States with the most job openings for Web Content Manager jobs include:
What job categories do people searching Web Content Manager jobs look for? The top searched job categories for Web Content Manager jobs are:
Web Content Manager jobs near you
Infographic showing various Web Content Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $83,358 per year, or $40.1 per hour.

Manager, Web Content

GuideStone

Dallas, TX • On-site

Full-time

Re-posted 24 days ago

Job description

Experience GuideStone!
We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.
What We Offer You!
We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement.
The Web Content Manager leads a high-performing team and personally drives the planning, optimization, and day-to-day execution of content across GuideStone's public-facing digital properties. This role owns the full lifecycle of web content-from strategy to publishing to performance-and plays a critical role in how we attract, engage, and serve our customers across B2B and B2C audiences.
Success in this role requires a balance of hands-on expertise and strong leadership, bringing deep digital acumen, decision-making, problem-solving, and leadership to efforts that directly impact customer experience, acquisition, and retention, delivering digital experiences that achieve desired business outcomes.
We serve those that serve the Lord with the integrity of our hearts and the skillfulness of our hands (Psalm 78:72)
What You'll Do:
Team Management:
  • Lead, develop, and empower a team of web content strategists while setting a high bar for performance and accountability
  • Act as a working leader-personally contributing to complex initiatives, problem-solving, and execution where needed
  • Establish clear priorities, streamline intake, and ensure the team is focused on the highest-value work

Web Content Management:
  • Through ongoing collaboration, drive GuideStone's web content strategy, ensuring alignment to business priorities and measurable outcomes
  • Lead the development and execution of high-impact web initiatives, campaigns, and experiences-not just contribute to them
  • Shape the end-to-end user journey across our sites, including navigation, content architecture, CTAs, and conversion strategy
  • Translate business goals into digital experiences that drive engagement, lead generation, and growth
  • Provide input into CMS roadmap and development priorities, advocating for features that improve usability, performance, and personalization
  • Ensure strong governance, consistency, and quality across all web properties

Analytics, SEO & Optimization:
  • Lead web analytics strategy and reporting, translating data into clear, actionable insights
  • Own and evolve SEO/GEO/AEO strategy, ensuring GuideStone is discoverable and competitive in search
  • Partner on paid search and paid social efforts to strengthen alignment between organic and paid performance
  • Serve as business owner for tools such as Google Analytics, Google Tag Manager, and Google Search Console

Quality, Compliance & Accessibility:
  • Ensure all web experiences meet high standards for functionality, performance, and user experience across devices
  • Own adherence to accessibility standards (e.g., WCAG) and regulatory requirements
  • Proactively identify and resolve issues, ensuring a seamless and compliant experience for all users

Strategy:
  • Lead the evolution of GuideStone's digital presence by continuously evaluating competitor websites, content architecture, personalization strategies, and conversion tactics-translating insights into actionable improvements.
  • Stay ahead of emerging digital trends and proactively introduce new ideas, capabilities, and best practices that strengthen performance and user experience.
  • Define, implement, and uphold best-in-class UX standards across all web properties, ensuring a seamless, intuitive, and effective experience for every audience.

General:
  • Deep understanding of the full digital marketing mix, with the ability to confidently translate complex technical concepts into clear, actionable insights for stakeholders
  • Other duties may be assigned.

Supervisory Responsibilities and/or Relationships
  • Manages team of Web Content Strategists
  • Build relationships with key stakeholders/internal clients.
  • Lead project planning and execution for various web related projects.
  • Manage and lead communication/relationships with third party vendors and agencies.

What You'll Need:
  • Bachelor's degree in Marketing, Computer Science, Digital Marketing, or related field
  • 7+ years of digital marketing or web experience, including 2+ years leading teams
  • Proven ability to manage complex, cross-functional projects and drive measurable results
  • Hands-on experience with enterprise CMS platforms (Sitecore preferred) and working knowledge of HTML/CSS
  • Strong expertise in SEO tools (e.g., SEMrush, Google Search Console), Google Analytics, Google Tag Manager, and Google Ads
  • Advanced analytical skills with the ability to translate web data, user behavior, and engagement metrics into actionable improvements
  • Experience with Agile/Scrum methodologies and modern web tools
  • Ability to clearly communicate technical concepts to non-technical audiences
  • Strong organizational skills with the ability to manage multiple priorities
  • Self-motivated, high-integrity professional with sound judgment and discretion

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