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Web Analytics Analyst Jobs (NOW HIRING)

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer is responsible for instrumenting web data collection and leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

CoStar Group

Web Analyst, Land.com - Austin, TX

Austin, TX · On-site

$81K - $82K/yr

CSGP) is a leading global provider of commercial and residential real estate information, analytics ... Web Analyst, Land.com Austin, TX | On-site Monday - Friday Land.com is seeking an analytically ...

CoStar

Web Analyst, Land.com - Austin, TX

Austin, TX · On-site

$81K - $82K/yr

CSGP) is a leading global provider of commercial and residential real estate information, analytics ... Web Analyst, Land.com Austin, TX | On-site Monday - Friday Land.com is seeking an analytically ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

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Web Analytics Analyst information

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How much do web analytics analyst jobs pay per year?

As of Sep 1, 2026, the average yearly pay for web analytics analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a web analytics analyst do?

A Web Analytics Analyst is responsible for collecting, analyzing, and interpreting data from websites to help organizations understand user behavior and improve website performance. They use various analytics tools to track metrics such as traffic, conversion rates, and user engagement. By providing actionable insights, Web Analytics Analysts help drive data-informed decisions for marketing strategies, website design, and content optimization.

What are the key skills and qualifications needed to thrive as a web analytics analyst, and why are they important?

To thrive as a Web Analytics Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, Tag Manager, and data visualization platforms like Tableau is essential, along with certifications in these tools being highly valued. Strong communication, problem-solving, and attention to detail help analysts translate complex data into actionable business insights. These skills are crucial for optimizing digital strategies, driving informed decision-making, and demonstrating ROI in a data-driven environment.

What are some common challenges faced by web analytics analysts when interpreting website data?

Web Analytics Analysts frequently encounter challenges such as data inconsistency across platforms, correctly attributing conversions to marketing channels, and ensuring data privacy compliance. Interpreting large volumes of data to extract actionable insights requires balancing detail with clarity, especially when communicating findings to non-technical stakeholders. Collaborating closely with marketing, UX, and development teams is essential to ensure tracking is set up correctly and business goals are aligned with analytics reporting.

What is the difference between Web Analytics Analyst vs Data Analyst?

AspectWeb Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail, and more
Employer & Industry UsagePrimarily in marketing, advertising, and online business sectorsAcross multiple sectors including finance, tech, healthcare, and retail

While both roles analyze data to inform business decisions, a Web Analytics Analyst focuses specifically on website and online marketing data, whereas a Data Analyst works with broader datasets across various departments. The roles often overlap in skills and tools but differ in scope and industry focus.

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Web Analytics Analyst jobs near you
Infographic showing various Web Analytics Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $84,342 per year, or $40.5 per hour.

Sr. Web Analytics Developer

Los Angeles, CA • On-site

AEG
Recruiting and Staffing Services • 51 - 200 employees
Learn more about AEGexternal

Full-time

Re-posted 6 days ago

Job description

Job Summary:
AXS connects fans with the artists and teams they love, selling millions of tickets to various events each year. The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.
Responsibilities:
• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.
Qualifications:
Required:
• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement.
Preferred:
• Music, live entertainment, or ticketing industry experience highly desirable.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus.
Company:
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns, Founded in 1994, the company is headquartered in Los Angeles, USA, with a team of 10001+ employees. The company is currently Late Stage.
AEG logo

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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