ZipRecruiter

Log In

1

Web Analytics Analyst Jobs (NOW HIRING)

Meridian Systematics

Web Developer

Springfield, VA · On-site

$135K - $150K/yr

The Web Analytics Developer provides mission-critical support to the organization's enterprise web analytics program within a secure Intelligence Community environment. The incumbent partners with ...

Meridian Systematics

Web Developer

Springfield, VA · On-site

$135K - $150K/yr

The Web Analytics Developer provides mission-critical support to the organization's enterprise web analytics program within a secure Intelligence Community environment. The incumbent partners with ...

Meridian Systematics

Web Developer

Springfield, VA · On-site

$135K - $150K/yr

The Web Analytics Developer provides mission-critical support to the organization's enterprise web analytics program within a secure Intelligence Community environment. The incumbent partners with ...

Staffingine LLC

Adobe Analytics

Torrance, CA · On-site

Collaborate with development team to oversee the implementation configuration and debugging of web analytics code both on the website and Tag Management System TMS Includes deployment activities in ...

We Vote

Google Analytics Specialist

Oakland, CA · On-site +1

The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the ...

Home Depot

Senior Analyst, Marketing Analytics

Atlanta, GA · On-site

$97K - $120K/yr

The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid ... In this role, you will go beyond basic web metrics to map the complex user journey from paid media ...

ettain group

Analytics Developer

Addison, TX

You will serve as the web data steward responsible for maintaining data and tagging accuracy You will need to be strong in C# development You will need Adobe and/or SiteCore web analytics experience ...

Epitec, Inc.

Digital Web Analyst

Detroit, MI

$81K - $82K/yr

Deliver web analytic plans for business segments including communications on results and leadership ... Google Analytics. * Experience with HTML and some basic understanding of Java scripting.

ettain group

Analytics Developer

Addison, TX · On-site

Analytics Developer Responsibilities • You will be implementing and maintaining website tagging and reports • You will help support Web analytics, online testing, automated recommendations, and ...

previous page

Showing results 41-60

All JobsWeb Analytics Analyst Jobs

Web Analytics Analyst information

See salary details

$64K

$84.3K

$94K

How much do web analytics analyst jobs pay per year?

As of Aug 11, 2026, the average yearly pay for web analytics analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by web analytics analysts when interpreting website data?

Web Analytics Analysts frequently encounter challenges such as data inconsistency across platforms, correctly attributing conversions to marketing channels, and ensuring data privacy compliance. Interpreting large volumes of data to extract actionable insights requires balancing detail with clarity, especially when communicating findings to non-technical stakeholders. Collaborating closely with marketing, UX, and development teams is essential to ensure tracking is set up correctly and business goals are aligned with analytics reporting.

Is a Web Analytics Analyst a good career?

A Web Analytics Analyst is a valuable role that involves analyzing website data to improve digital marketing strategies and user experience. It requires skills in tools like Google Analytics and data interpretation, with opportunities for career growth in marketing, data analysis, and digital strategy fields.

What is the difference between Web Analytics Analyst vs Data Analyst?

AspectWeb Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail, and more
Employer & Industry UsagePrimarily in marketing, advertising, and online business sectorsAcross multiple sectors including finance, tech, healthcare, and retail

While both roles analyze data to inform business decisions, a Web Analytics Analyst focuses specifically on website and online marketing data, whereas a Data Analyst works with broader datasets across various departments. The roles often overlap in skills and tools but differ in scope and industry focus.

What are the key skills and qualifications needed to thrive as a web analytics analyst, and why are they important?

To thrive as a Web Analytics Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, Tag Manager, and data visualization platforms like Tableau is essential, along with certifications in these tools being highly valued. Strong communication, problem-solving, and attention to detail help analysts translate complex data into actionable business insights. These skills are crucial for optimizing digital strategies, driving informed decision-making, and demonstrating ROI in a data-driven environment.

What does a web analytics analyst do?

A Web Analytics Analyst is responsible for collecting, analyzing, and interpreting data from websites to help organizations understand user behavior and improve website performance. They use various analytics tools to track metrics such as traffic, conversion rates, and user engagement. By providing actionable insights, Web Analytics Analysts help drive data-informed decisions for marketing strategies, website design, and content optimization.
More about Web Analytics Analyst jobs
What cities are hiring for Web Analytics Analyst jobs? Cities with the most Web Analytics Analyst job openings:
What are the most commonly searched types of Web Analytics Analyst jobs? The most popular types of Web Analytics Analyst jobs are:
What states have the most Web Analytics Analyst jobs? States with the most job openings for Web Analytics Analyst jobs include:
What job categories do people searching Web Analytics Analyst jobs look for? The top searched job categories for Web Analytics Analyst jobs are:
What are popular job titles related to Web Analytics Analyst jobs? For Web Analytics Analyst jobs, the most frequently searched job titles are:
Web Analytics Analyst jobs near you
Infographic showing various Web Analytics Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 92% Full Time, 3% Part Time, and 4% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $84,342 per year, or $40.5 per hour.

Senior Web Analytics & Customer Experience (CX) Consultant

NTT DATA, Europe & LATAM, Branch in USA, Inc.

Miami, FL • Hybrid

Contractor

Re-posted 22 days ago

Job description

Senior Web Analytics & Customer Experience (CX) Consultant
Location: Miami, FL (Hybrid - onsite a few days per week)
Contract (no c2c)

Role Summary

We are seeking a highly skilled Senior Web Analytics & Customer Experience (CX) Consultant to support our banking client in Miami on a contract basis. This role will focus on leveraging digital analytics to enhance customer experience, optimize digital journeys, and drive data-informed decision-making.

The ideal candidate is a data-driven professional with deep expertise in web analytics, strong business acumen, and the ability to translate insights into impactful recommendations across digital platforms.

Key Responsibilities:

  • Analyze digital customer journeys, funnels, and user behavior to identify trends, friction points, and optimization opportunities
  • Define, track, and report on CX metrics and KPIs to measure digital performance and customer engagement
  • Translate complex data into clear, actionable insights for business, product, marketing, and UX teams
  • Develop and maintain executive dashboards and reports using BI tools such as Looker Studio, Tableau, or Power BI
  • Lead or support web analytics implementations, including tagging strategies and event tracking
  • Partner cross-functionally with UX, Product, Marketing, and Business teams to drive data-backed optimization initiatives
  • Identify and recommend improvements to enhance conversion rates and overall digital experience

Qualifications:

  • 6+ years of experience in Digital Analytics, Web Analytics, or CX Analytics
  • Strong expertise with Google Analytics 4 (GA4) or similar.
  • Experience analyzing customer journeys, digital funnels, user behavior, and conversion optimization
  • Ability to define and monitor CX metrics and KPIs
  • Strong analytical skills and experience translating data into actionable business insights
  • Experience creating dashboards and executive reporting using Looker Studio, Power BI, Tableau, or similar BI tools
  • Experience working with web analytics implementations, tagging strategies, and event tracking
  • Ability to identify friction points and opportunities to improve digital customer experiences
  • Ability to work closely with UX, Product, Marketing, and Business teams to translate insights into recommendations and optimization initiatives

Preferred Qualifications:

  • Experience in banking, financial services, or highly regulated industries
  • Experience with Google Analytics or Adobe analytics, Google Tag Manager (GTM), Looker, Contentsquare, Hotjar, FullStory, or similar platforms
  • Familiarity with conversion rate optimization (CRO) and experimentation programs
  • Working knowledge of SQL for data analysis

Apply