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Web Analytics Analyst Jobs (NOW HIRING)

Electrolux

Web Analyst

Charlotte, NC · Hybrid

$80K - $81K/yr

Bachelor's degree * 2+ years of experience in web analytics, e-commerce, or digital marketing analytics * Proficiency with GA4 and dashboarding tools (e.g., Looker Studio) and strong Excel/Google ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

WEB EXPERIENCE + ANALYTICS LEAD Passion, Inc. OBJECTIVE The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

WEB EXPERIENCE + ANALYTICS LEAD Passion, Inc. OBJECTIVE The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

WEB EXPERIENCE + ANALYTICS LEAD Passion, Inc. OBJECTIVE The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every ...

Tinuiti

Data Web Analytics Lead

As the Data Web Analytics Lead, you will: Data Strategy * Curate measurement of client websites from intention to technical execution. * Consult on the ecosystems that empower and participate in data ...

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Web Analytics Analyst information

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$64K

$84.3K

$94K

How much do web analytics analyst jobs pay per year?

As of Jul 1, 2026, the average yearly pay for web analytics analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Web Analytics Analysts when interpreting website data?

Web Analytics Analysts frequently encounter challenges such as data inconsistency across platforms, correctly attributing conversions to marketing channels, and ensuring data privacy compliance. Interpreting large volumes of data to extract actionable insights requires balancing detail with clarity, especially when communicating findings to non-technical stakeholders. Collaborating closely with marketing, UX, and development teams is essential to ensure tracking is set up correctly and business goals are aligned with analytics reporting.

What is the difference between Web Analytics Analyst vs Data Analyst?

AspectWeb Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail, and more
Employer & Industry UsagePrimarily in marketing, advertising, and online business sectorsAcross multiple sectors including finance, tech, healthcare, and retail

While both roles analyze data to inform business decisions, a Web Analytics Analyst focuses specifically on website and online marketing data, whereas a Data Analyst works with broader datasets across various departments. The roles often overlap in skills and tools but differ in scope and industry focus.

What are the key skills and qualifications needed to thrive as a Web Analytics Analyst, and why are they important?

To thrive as a Web Analytics Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, Tag Manager, and data visualization platforms like Tableau is essential, along with certifications in these tools being highly valued. Strong communication, problem-solving, and attention to detail help analysts translate complex data into actionable business insights. These skills are crucial for optimizing digital strategies, driving informed decision-making, and demonstrating ROI in a data-driven environment.

What does a Web Analytics Analyst do?

A Web Analytics Analyst is responsible for collecting, analyzing, and interpreting data from websites to help organizations understand user behavior and improve website performance. They use various analytics tools to track metrics such as traffic, conversion rates, and user engagement. By providing actionable insights, Web Analytics Analysts help drive data-informed decisions for marketing strategies, website design, and content optimization.
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Web Analytics Analyst jobs near you
Web Analyst

Web Analyst

Electrolux

Charlotte, NC • Hybrid

$80K - $81K/yr

Full-time

Posted 27 days ago

Key responsibilities

  • Monitor and report on website performance KPIs using GA4 and deliver regular insights to stakeholders.

  • Analyze user behavior and conversion funnels to identify drop-offs and optimization opportunities.

  • Build and maintain dashboards and reports to track performance across channels and campaigns.

Electrolux rating

6.5

Company rating: 6.5 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

115th of 141 rated electronics manufacturers

Job description

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

The Web Analyst is a strategic, data-driven partner responsible for shaping the performance and optimization of Frigidaire.com and Electrolux.com. This role translates complex web and customer behavior data into actionable insights that drive conversion, revenue, and user experience improvements. Working cross-functionally with marketing, e-commerce, and IT teams, the Web Analyst ensures accurate tracking, develops forecasting models, and communicates clear, impactful recommendations to senior leadership. Success in this role requires strong analytical thinking, business acumen, attention to detail, and the ability to influence stakeholders through clear and compelling storytelling.

Key Responsibilities:

  • Monitor and report on website performance KPIs (traffic, engagement, conversion) using GA4; deliver regular insights to stakeholders

  • Analyze user behavior and conversion funnels to identify drop-offs and optimization opportunities

  • Build and maintain dashboards and reports (e.g., Looker Studio) to track performance across channels and campaigns

  • Evaluate traffic sources and marketing channel performance, providing recommendations to improve conversion outcomes

  • Partner with media and marketing teams to assess campaign effectiveness and identify growth opportunities

  • Analyze regional and customer data to inform business strategy, including inventory and delivery impacts on conversion

  • Ensure data accuracy and integrity across tracking platforms; troubleshoot and support implementation with IT

  • Develop forecasts and present actionable insights and recommendations to senior leadership

Minimum Qualifications

  • Bachelor's degree

  • 2+ years of experience in web analytics, e-commerce, or digital marketing analytics

  • Proficiency with GA4 and dashboarding tools (e.g., Looker Studio) and strong Excel/Google Sheets skills

  • Experience analyzing and interpreting data from multiple sources to generate actionable insights

  • Familiarity with e-commerce KPIs, digital marketing channels, and conversion optimization principles

Benefits highlights:

  • Discounts on our award-winning Electrolux products and services

  • Family-friendly benefits

  • Insurance policy plan

  • Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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