The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.
The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.
The Senior Web Analytics Developer will be responsible for instrumenting web data collection and leveraging that data to develop insights that drive decisions across AXS' platforms, collaborating ...
The Senior Web Analytics Developer will be responsible for instrumenting web data collection and leveraging that data to develop insights that drive decisions across AXS' platforms, collaborating ...
Web Analytics Specialist
Bonita Springs, FL · On-site
$52K - $65K/yr
Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties. * Search Integration: Configure Google Search Console and manage Search Console API ...
Quick apply
Web Analytics Specialist
Bonita Springs, FL · On-site
$52K - $65K/yr
Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties. * Search Integration: Configure Google Search Console and manage Search Console API ...
The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and leveraging insights to drive data-informed decisions across AXS' web and ...
The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and leveraging insights to drive data-informed decisions across AXS' web and ...
Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties. * Search Integration: Configure Google Search Console and manage Search Console API ...
Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties. * Search Integration: Configure Google Search Console and manage Search Console API ...
Web Analyst Manager - Contract
Woonsocket, RI · On-site
$79K - $79K/yr
... web analytics tagging with Tealium or Web trend or Omniture v Have worked as a team lead/manager in handling time critical projects. Additional Information All your information will be kept ...
Web Analyst Manager - Contract
Woonsocket, RI · On-site
$79K - $79K/yr
... web analytics tagging with Tealium or Web trend or Omniture v Have worked as a team lead/manager in handling time critical projects. Additional Information All your information will be kept ...
Web Analytics Specialist
Bonita Springs, FL · On-site +1
$52K - $65K/yr
Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties. * Search Integration: Configure Google Search Console and manage Search Console API ...
Web Analytics Specialist
Bonita Springs, FL · On-site +1
$52K - $65K/yr
Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties. * Search Integration: Configure Google Search Console and manage Search Console API ...
The Senior Web Analytics Developer is responsible for instrumenting web data collection and leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile ...
The Senior Web Analytics Developer is responsible for instrumenting web data collection and leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile ...
The Senior Web Analytics Developer will be responsible for implementing web data collection strategies, ensuring data quality, and providing insights to enhance customer experience and optimize ...
The Senior Web Analytics Developer will be responsible for implementing web data collection strategies, ensuring data quality, and providing insights to enhance customer experience and optimize ...
Knowledge of web analytics. Additional Information ** All your information will be kept confidential according to EEO guidelines.
Knowledge of web analytics. Additional Information ** All your information will be kept confidential according to EEO guidelines.
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
Web Analyst, Land.com - Austin, TX
Austin, TX · On-site
$81K - $82K/yr
Web Analyst, Land.com - Austin, TX Who isCoStarGroup? CoStar Group (NASDAQ ... CSGP) is a leading global provider of commercial and residential real estate information, analytics ...
Web Analyst, Land.com - Austin, TX
Austin, TX · On-site
$81K - $82K/yr
Web Analyst, Land.com - Austin, TX Who isCoStarGroup? CoStar Group (NASDAQ ... CSGP) is a leading global provider of commercial and residential real estate information, analytics ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...
In this role, the Senior Digital Data Analyst will handle projects that include: Tracking a user ... a web analytics suite such as Google Analytics. Passion for the digital space Ability to ...
In this role, the Senior Digital Data Analyst will handle projects that include: Tracking a user ... a web analytics suite such as Google Analytics. Passion for the digital space Ability to ...
Web Analyst, Land.com - Austin, TX
Austin, TX · On-site
$81K - $82K/yr
CSGP) is a leading global provider of commercial and residential real estate information, analytics ... Web Analyst, Land.com Austin, TX | On-site Monday - Friday Land.com is seeking an analytically ...
Web Analyst, Land.com - Austin, TX
Austin, TX · On-site
$81K - $82K/yr
CSGP) is a leading global provider of commercial and residential real estate information, analytics ... Web Analyst, Land.com Austin, TX | On-site Monday - Friday Land.com is seeking an analytically ...
Web Analyst, Land.com - Austin, TX
Austin, TX · On-site
$81K - $82K/yr
CSGP) is a leading global provider of commercial and residential real estate information, analytics ... Web Analyst, Land.com Austin, TX | On-site Monday - Friday Land.com is seeking an analytically ...
Web Analyst, Land.com - Austin, TX
Austin, TX · On-site
$81K - $82K/yr
CSGP) is a leading global provider of commercial and residential real estate information, analytics ... Web Analyst, Land.com Austin, TX | On-site Monday - Friday Land.com is seeking an analytically ...
Web Analytics Analyst information
See salary details
$64K - $66.7K
0% of jobs
$66.7K - $69.5K
0% of jobs
$69.5K - $72.2K
0% of jobs
$72.2K - $74.9K
0% of jobs
$74.9K - $77.6K
0% of jobs
$77.6K - $80.4K
0% of jobs
$81.4K is the 25th percentile. Wages below this are outliers.
$80.4K - $83.1K
66% of jobs
$83.8K is the 75th percentile. Wages above this are outliers.
$83.1K - $85.8K
34% of jobs
$85.8K - $88.5K
0% of jobs
$88.5K - $91.3K
0% of jobs
$91.3K - $94K
0% of jobs
$64K
$84.3K
$94K
How much do web analytics analyst jobs pay per year?
As of Aug 11, 2026, the average yearly pay for web analytics analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.
What are some common challenges faced by web analytics analysts when interpreting website data?
Web Analytics Analysts frequently encounter challenges such as data inconsistency across platforms, correctly attributing conversions to marketing channels, and ensuring data privacy compliance. Interpreting large volumes of data to extract actionable insights requires balancing detail with clarity, especially when communicating findings to non-technical stakeholders. Collaborating closely with marketing, UX, and development teams is essential to ensure tracking is set up correctly and business goals are aligned with analytics reporting.
Is a Web Analytics Analyst a good career?
A Web Analytics Analyst is a valuable role that involves analyzing website data to improve digital marketing strategies and user experience. It requires skills in tools like Google Analytics and data interpretation, with opportunities for career growth in marketing, data analysis, and digital strategy fields.
What is the difference between Web Analytics Analyst vs Data Analyst?
| Aspect | Web Analytics Analyst | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; familiarity with analytics tools | Bachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools |
| Work Environment | Digital marketing teams, e-commerce, online platforms | Various industries including finance, healthcare, retail, and more |
| Employer & Industry Usage | Primarily in marketing, advertising, and online business sectors | Across multiple sectors including finance, tech, healthcare, and retail |
While both roles analyze data to inform business decisions, a Web Analytics Analyst focuses specifically on website and online marketing data, whereas a Data Analyst works with broader datasets across various departments. The roles often overlap in skills and tools but differ in scope and industry focus.
What are the key skills and qualifications needed to thrive as a web analytics analyst, and why are they important?
To thrive as a Web Analytics Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, Tag Manager, and data visualization platforms like Tableau is essential, along with certifications in these tools being highly valued. Strong communication, problem-solving, and attention to detail help analysts translate complex data into actionable business insights. These skills are crucial for optimizing digital strategies, driving informed decision-making, and demonstrating ROI in a data-driven environment.
What does a web analytics analyst do?
A Web Analytics Analyst is responsible for collecting, analyzing, and interpreting data from websites to help organizations understand user behavior and improve website performance. They use various analytics tools to track metrics such as traffic, conversion rates, and user engagement. By providing actionable insights, Web Analytics Analysts help drive data-informed decisions for marketing strategies, website design, and content optimization.
More about Web Analytics Analyst jobs
What cities are hiring for Web Analytics Analyst jobs? Cities with the most Web Analytics Analyst job openings:
What are the most commonly searched types of Web Analytics Analyst jobs? The most popular types of Web Analytics Analyst jobs are:
What states have the most Web Analytics Analyst jobs? States with the most job openings for Web Analytics Analyst jobs include:
What job categories do people searching Web Analytics Analyst jobs look for? The top searched job categories for Web Analytics Analyst jobs are:
What are popular job titles related to Web Analytics Analyst jobs? For Web Analytics Analyst jobs, the most frequently searched job titles are:
Job description
Job Summary:
AXS connects fans with the artists and teams they love, selling millions of tickets to various events each year. The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.
Responsibilities:
• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.
Qualifications:
Required:
• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement.
Preferred:
• Music, live entertainment, or ticketing industry experience highly desirable.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus.
Company:
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns, Founded in 1994, the company is headquartered in Los Angeles, USA, with a team of 10001+ employees. The company is currently Late Stage.
AXS connects fans with the artists and teams they love, selling millions of tickets to various events each year. The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.
Responsibilities:
• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.
Qualifications:
Required:
• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement.
Preferred:
• Music, live entertainment, or ticketing industry experience highly desirable.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus.
Company:
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns, Founded in 1994, the company is headquartered in Los Angeles, USA, with a team of 10001+ employees. The company is currently Late Stage.
About AEG
Sourced by ZipRecruiter
Industry
Recruiting and staffing services
Company size
51 - 200 Employees
Headquarters location
Saint Louis, MO, US
Year founded
1992