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Web Analytics Analyst Jobs (NOW HIRING)

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

Electrolux

Web Analyst

Charlotte, NC · Hybrid

$80K - $81K/yr

Bachelor's degree * 2+ years of experience in web analytics, e-commerce, or digital marketing analytics * Proficiency with GA4 and dashboarding tools (e.g., Looker Studio) and strong Excel/Google ...

AXS

Sr. Web Analytics Developer

Scottsdale, AZ · On-site

The Role The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data ...

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Web Analytics Analyst information

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$64K

$84.3K

$94K

How much do web analytics analyst jobs pay per year?

As of Jun 9, 2026, the average yearly pay for web analytics analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Web Analytics Analysts when interpreting website data?

Web Analytics Analysts frequently encounter challenges such as data inconsistency across platforms, correctly attributing conversions to marketing channels, and ensuring data privacy compliance. Interpreting large volumes of data to extract actionable insights requires balancing detail with clarity, especially when communicating findings to non-technical stakeholders. Collaborating closely with marketing, UX, and development teams is essential to ensure tracking is set up correctly and business goals are aligned with analytics reporting.

What is the difference between Web Analytics Analyst vs Data Analyst?

AspectWeb Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail, and more
Employer & Industry UsagePrimarily in marketing, advertising, and online business sectorsAcross multiple sectors including finance, tech, healthcare, and retail

While both roles analyze data to inform business decisions, a Web Analytics Analyst focuses specifically on website and online marketing data, whereas a Data Analyst works with broader datasets across various departments. The roles often overlap in skills and tools but differ in scope and industry focus.

What are the key skills and qualifications needed to thrive as a Web Analytics Analyst, and why are they important?

To thrive as a Web Analytics Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, Tag Manager, and data visualization platforms like Tableau is essential, along with certifications in these tools being highly valued. Strong communication, problem-solving, and attention to detail help analysts translate complex data into actionable business insights. These skills are crucial for optimizing digital strategies, driving informed decision-making, and demonstrating ROI in a data-driven environment.

What does a Web Analytics Analyst do?

A Web Analytics Analyst is responsible for collecting, analyzing, and interpreting data from websites to help organizations understand user behavior and improve website performance. They use various analytics tools to track metrics such as traffic, conversion rates, and user engagement. By providing actionable insights, Web Analytics Analysts help drive data-informed decisions for marketing strategies, website design, and content optimization.
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Web Analytics Analyst jobs near you
Infographic showing various Web Analytics Analyst job openings in the United States as of May 2026, with employment types broken down into 94% Full Time, 4% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $84,342 per year, or $40.5 per hour.
Web Analytics Specialist

Web Analytics Specialist

Discovery Senior Living

Bonita Springs, FL • On-site, Remote

$52K - $65K/yr

Full-time

Posted yesterday

Discovery Senior Living rating

6.0

Company rating: 6.0 out of 10

Based on 72 frontline employees who took The Breakroom Quiz

124th of 228 rated social care providers

Job description

POSITION SUMMARY
We are seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites, Google Tag Manager, and our various advertising platforms including Google, Meta, and Microsoft.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
1. Google Tag Manager & Infrastructure
  • Architecture & Deployment: Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
  • Server-Side Implementation: Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance.
  • Quality Assurance: Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.

2. Analytics & Reporting Ecosystem
  • GA4 Mastery: Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
  • Search Integration: Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
  • UTM Governance: Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.

3. Conversion Tracking & Paid Media Support
  • Action Optimization: Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking.
  • Platform Syncing: Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
  • Multi-Channel Tracking: Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.

4. Testing & Technical Management
  • End-to-End Testing: Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
  • API Management: Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.

5. Data Visualization & API Management
  • Looker Studio: Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance.
  • Search Console API: Manage Google Search Console API connections for advanced SEO data extraction and reporting

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
  • Technical Expertise: Advanced proficiency in GTM (Web & Server-Side) and GA4.
  • Platform Knowledge: Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
  • Problem Solving: Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
  • Data Integrity: Strong understanding of UTM parameters and data layering to ensure high-quality reporting.
  • Communication: Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
  • Experience with a variety of Marketing Automation and CMS systems a plus.
  • Capacity to function in a fast-paced, high-pressure environment
  • Strong time management and multitasking skills with the ability to prioritize tasks
  • Ability to follow and take direction and feedback
  • Ability to build relationships and articulate ideas well with a keen attention to detail.
  • Critical thinking and problem-solving skills
  • Ability to work with teams and collaborate

Knowledge, Skills and Abilities:
Language Skills: Above average communication skills.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Excellent writing, grammar, editing, copywriting and presentation skills required. Ability to multi-task in a fast-paced environment.
ENVIROMENTAL CAPABILITY
Works primarily indoors in a climate-controlled setting.
PHYSICAL REQUIRMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
JOB CODE: 1007021

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