ZipRecruiter

Log In

1

Web Analytics Analyst Jobs (NOW HIRING)

SquareDomain

Web Analyst

Dallas, TX

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

Operation IT

WEB ANALYTICS SPECIALIST

Philadelphia, PA · On-site

Company Description Our client in Philadelphia has an urgent need for Web Analytics expert. Contract to hire. * A degree in Computer Science or Information Technology with at least five years of ...

Deegit Inc

Technical system analyst

Monroeville, PA · On-site

Company Description The Web Analytics Analyst will provide the following key skill to the projects: Adobe Analytics (Omniture) SME, DTM, Tagging, and Reporting Qualifications Additional Information ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

Pop

GA4 Web Analytics- Contractor

Seattle, WA · On-site +1

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing ... analyst rather than a general business analyst. What You'll Do * Design and document GA4 ...

AEG

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection, ensuring data quality, and developing insights to drive data-informed decisions across AXS' platforms.

POP

GA4 Web Analytics- Contractor

Seattle, WA · On-site

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing ... analyst rather than a general business analyst. What You'll Do * Design and document GA4 ...

next page

Showing results 1-20

All JobsWeb Analytics Analyst Jobs

Web Analytics Analyst information

See salary details

$64K

$84.3K

$94K

How much do web analytics analyst jobs pay per year?

As of Jul 22, 2026, the average yearly pay for web analytics analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Web Analytics Analysts when interpreting website data?

Web Analytics Analysts frequently encounter challenges such as data inconsistency across platforms, correctly attributing conversions to marketing channels, and ensuring data privacy compliance. Interpreting large volumes of data to extract actionable insights requires balancing detail with clarity, especially when communicating findings to non-technical stakeholders. Collaborating closely with marketing, UX, and development teams is essential to ensure tracking is set up correctly and business goals are aligned with analytics reporting.

What is the difference between Web Analytics Analyst vs Data Analyst?

AspectWeb Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail, and more
Employer & Industry UsagePrimarily in marketing, advertising, and online business sectorsAcross multiple sectors including finance, tech, healthcare, and retail

While both roles analyze data to inform business decisions, a Web Analytics Analyst focuses specifically on website and online marketing data, whereas a Data Analyst works with broader datasets across various departments. The roles often overlap in skills and tools but differ in scope and industry focus.

What are the key skills and qualifications needed to thrive as a Web Analytics Analyst, and why are they important?

To thrive as a Web Analytics Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, Tag Manager, and data visualization platforms like Tableau is essential, along with certifications in these tools being highly valued. Strong communication, problem-solving, and attention to detail help analysts translate complex data into actionable business insights. These skills are crucial for optimizing digital strategies, driving informed decision-making, and demonstrating ROI in a data-driven environment.

What does a Web Analytics Analyst do?

A Web Analytics Analyst is responsible for collecting, analyzing, and interpreting data from websites to help organizations understand user behavior and improve website performance. They use various analytics tools to track metrics such as traffic, conversion rates, and user engagement. By providing actionable insights, Web Analytics Analysts help drive data-informed decisions for marketing strategies, website design, and content optimization.
More about Web Analytics Analyst jobs
What cities are hiring for Web Analytics Analyst jobs? Cities with the most Web Analytics Analyst job openings:
What are the most commonly searched types of Web Analytics Analyst jobs? The most popular types of Web Analytics Analyst jobs are:
What states have the most Web Analytics Analyst jobs? States with the most job openings for Web Analytics Analyst jobs include:
What job categories do people searching Web Analytics Analyst jobs look for? The top searched job categories for Web Analytics Analyst jobs are:
What are popular job titles related to Web Analytics Analyst jobs? For Web Analytics Analyst jobs, the most frequently searched job titles are:
Web Analytics Analyst jobs near you
Infographic showing various Web Analytics Analyst job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $84,342 per year, or $40.5 per hour.

Web Analyst

SquareDomain

Dallas, TX

$81K - $82K/yr

Full-time

Re-posted 17 days ago

Job description

Company Description

Our client has an opening for a Web Analyst in Dallas, Texas.  This important role will be responsible for providing digital analysis related to the digital property portfolio in the web, mobile and social channels.  The goal- execute the client's desired digital strategies in support of the mission to save lives.  

The web analyst will be able to combine web analytics, reporting, and business insights to discover consumer experience drivers and strategic optimization efforts. You will assist the Vice President of Digital Solutions in recommending new strategies and tactics where needed.  

Job Description

In this role, the analyst will engage in the design, organization, analysis, and distribution of web marketing data in order to track key performance indicators, success metrics, apply web best practices, helping executing their new web engagement strategy, consulting with web property owners and executing projects as directed across the organizational web portfolio. Some of the other responsibilities include:

  • Data analysis and reporting, problem solving, and others as needed in support of the association's overarching strategies to reduce death and disability due to coronary disease and stroke. 
  • Analyzes digital functionality, metrics and data to serve the needs of organizational digital portfolio and execute digital strategies. Including but not limited to web traffic, SEO, user behavior, email marketing statistics, and social media trends. Performs digital portfolio analysis of external non-profit organizations as needed.
  • Collect data to create performance benchmarks and deliver broad strategy recommendations based on cross-client trend analysis. Extract core insights from data and performance to develop optimization strategies across tactics.
  • Use analysis to turn data into business intelligence, making recommendations and identify approaches to improve the organization's digital portfolio.
Qualifications
  • Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices.
  • Deep analytics tool knowledge that includes Google Analytics, SiteCatalyst, Webtrends, Coremetrics, and other platforms as needed.
  • Experience integrating and analyzing diverse data sets, including but not limited to email, Salesforce.com, marketing automation, social, search, media data, etc.
  • This is a business facing role which requires interaction with business users as well as business technology staff.  
  • Proven ability to lead small to medium sized technical initiatives to implement needed enhancements to our digital properties
  • Superior quantitative and analytical capabilities with a diverse array of analytical tools and methodologies to drive actionable business recommendations
  • Experience creating and maintaining dashboards and reports for a variety of stakeholders
  • At least 2 years' experience working in web analytics
  • Bachelor's degree a plus
  • An equivalent combination of education and experience may be considered.

To apply for this position or to see other opportunities with liz  at squaredomain dotcom

Additional Information


Apply