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Web Analytics Analyst Jobs (NOW HIRING)

Deegit Inc

Technical system analyst

Monroeville, PA · On-site

Company Description The Web Analytics Analyst will provide the following key skill to the projects: Adobe Analytics (Omniture) SME, DTM, Tagging, and Reporting Qualifications Additional Information ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$81K - $82K/yr

Previous experience with web analytics administration, solution implementations, metrics analysis and an understanding of web marketing and analytics best practices. * Deep analytics tool knowledge ...

GM Financial

Digital Analyst I - Web Analytics

Irving, TX · On-site

$76K - $77K/yr

Basic understanding of digital analytics concepts, including KPIs, web performance measurement, customer behavior analysis, and conversion optimization * Working knowledge of Adobe Analytics or ...

Sallie Mae

Senior Manager, Web Analytics

Newark, DE · On-site

The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test ...

GM Financial

Digital Analyst I - Web Analytics

Irving, TX · Hybrid

$79K - $79K/yr

Basic understanding of digital analytics concepts, including KPIs, web performance measurement, customer behavior analysis, and conversion optimization * Working knowledge of Adobe Analytics or ...

Sallie_mae

Senior Manager, Web Analytics

Newark, DE

The candidate will be responsible for web performance analysis, customer journey analysis, reporting and dashboard development, stakeholder presentations, forecasting, conversion optimization, test ...

AXS

Sr. Web Analytics Developer

Los Angeles, CA · On-site

The Senior Web Analytics Developer will be responsible for instrumenting web data collection and leveraging that data to develop insights that drive decisions across AXS' platforms, collaborating ...

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How much do web analytics analyst jobs pay per year?

As of Sep 1, 2026, the average yearly pay for web analytics analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a web analytics analyst do?

A Web Analytics Analyst is responsible for collecting, analyzing, and interpreting data from websites to help organizations understand user behavior and improve website performance. They use various analytics tools to track metrics such as traffic, conversion rates, and user engagement. By providing actionable insights, Web Analytics Analysts help drive data-informed decisions for marketing strategies, website design, and content optimization.

What are the key skills and qualifications needed to thrive as a web analytics analyst, and why are they important?

To thrive as a Web Analytics Analyst, you need strong analytical skills, proficiency in statistics, and a background in marketing or data science, often supported by a relevant degree. Familiarity with tools such as Google Analytics, Adobe Analytics, Tag Manager, and data visualization platforms like Tableau is essential, along with certifications in these tools being highly valued. Strong communication, problem-solving, and attention to detail help analysts translate complex data into actionable business insights. These skills are crucial for optimizing digital strategies, driving informed decision-making, and demonstrating ROI in a data-driven environment.

What are some common challenges faced by web analytics analysts when interpreting website data?

Web Analytics Analysts frequently encounter challenges such as data inconsistency across platforms, correctly attributing conversions to marketing channels, and ensuring data privacy compliance. Interpreting large volumes of data to extract actionable insights requires balancing detail with clarity, especially when communicating findings to non-technical stakeholders. Collaborating closely with marketing, UX, and development teams is essential to ensure tracking is set up correctly and business goals are aligned with analytics reporting.

What is the difference between Web Analytics Analyst vs Data Analyst?

AspectWeb Analytics AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, e-commerce, online platformsVarious industries including finance, healthcare, retail, and more
Employer & Industry UsagePrimarily in marketing, advertising, and online business sectorsAcross multiple sectors including finance, tech, healthcare, and retail

While both roles analyze data to inform business decisions, a Web Analytics Analyst focuses specifically on website and online marketing data, whereas a Data Analyst works with broader datasets across various departments. The roles often overlap in skills and tools but differ in scope and industry focus.

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Web Analytics Analyst jobs near you
Infographic showing various Web Analytics Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $84,342 per year, or $40.5 per hour.

Web Analytics & Personalization Developer

Piscataway, NJ • On-site

Colgate-Palmolive
Manufacturing • 10K+ employees

6.4

Company rating: 6.4 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

Learn more about Colgate-Palmoliveexternal

Full-time

Re-posted 21 days ago

Job description

Job Summary:
Colgate-Palmolive Company is a global consumer products company specializing in various care products. They are seeking a Web Analytics & Personalization Developer to support their first-party data strategy within the marketing department by generating, storing, reporting, and analyzing web traffic and user experiences to derive actionable insights.
Responsibilities:
• Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices.
• Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags.
• Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations.
• Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams.
• Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations.
• Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights.
Qualifications:
Required:
• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
• Expert knowledge of Google Analytics and Google Tag Manager
• 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required
• 3+ years of experience with web analytics process design, implementation and documentation management experience
Preferred:
• 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script.
• 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL.
• Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties.
• Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights.
Company:
Make More Smiles. Founded in 1806, the company is headquartered in New York, USA, with a team of 10001+ employees. The company is currently Late Stage.
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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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