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Vp Digital Jobs (NOW HIRING)

Omnicom Health

VP, Digital Design Lead

New York, NY · On-site +1

Title: VP Digital Design Lead Who the team is: The Experience Design (XD) team is a collective of designers who intend provide thoughtful and creative digital work balancing the goals of our users ...

Omnicom Health

VP, Digital Design Lead

New York, NY · On-site

Title: VP Digital Design Lead Who the team is: The Experience Design (XD) team is a collective of designers who intend provide thoughtful and creative digital work balancing the goals of our users ...

The Harrison Rush Group

Vice President

Manhattan, NY · On-site

Investment Banking Vice President | Digital Infrastructure Location: New York, NY or Chicago, IL Position Overview The Vice President is a critical leadership role responsible for the day-to-day ...

PetSmart

VP, Digital Engineering

Phoenix, AZ · Hybrid

$169K - $219K/yr

About the Job The Vice President of Digital Engineering is a transformational leader responsible for defining and delivering PetSmart's digital engineering vision, strategy, and roadmap to power ...

PetSmart

VP, Digital Engineering

Phoenix, AZ · Hybrid

$169K - $219K/yr

About the Job The Vice President of Digital Engineering is a transformational leader responsible for defining and delivering PetSmart's digital engineering vision, strategy, and roadmap to power ...

PetSmart Careers Apply

VP, Digital Engineering

Phoenix, AZ · Hybrid

$169K - $219K/yr

About the Job The Vice President of Digital Engineering is a transformational leader responsible for defining and delivering PetSmart's digital engineering vision, strategy, and roadmap to power ...

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How much do vp digital jobs pay per year?

As of Jun 5, 2026, the average yearly pay for vp digital in the United States is $195,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $155,500.00 and $231,500.00 per year, depending on experience, location, and employer.

How does a VP of Digital typically collaborate with other departments to drive digital transformation initiatives?

A VP of Digital frequently works cross-functionally with teams such as marketing, IT, product development, and sales to ensure alignment of digital strategies with broader business objectives. This role involves facilitating communication between departments, coordinating project timelines, and integrating digital tools into existing processes. VP of Digital professionals often lead digital transformation workshops, champion data-driven decision-making, and foster a culture of innovation across the organization. Effective collaboration is key to overcoming resistance to change and ensuring the successful implementation of new technologies.

What does a VP of Digital do?

A VP of Digital is responsible for overseeing an organization's digital strategy and operations. This includes managing digital marketing, online platforms, and technology initiatives to drive business growth and improve customer engagement. They collaborate with various departments to ensure digital transformation aligns with company goals, lead digital teams, and stay up-to-date with emerging technologies. Ultimately, their role is to lead the organization’s digital innovation and ensure it remains competitive in the digital landscape.

What are the key skills and qualifications needed to thrive as a VP Digital, and why are they important?

To thrive as a VP Digital, you need a strong background in digital strategy, marketing, and leadership, often supported by a relevant degree and significant experience in digital transformation. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), CRM systems, and certifications such as Google Ads or PMP are highly valuable. Exceptional communication, strategic thinking, and change management skills set standout leaders apart in this role. These competencies are crucial for driving innovation, aligning digital initiatives with business goals, and leading high-performing teams in a rapidly evolving digital landscape.

What is the difference between Vp Digital vs Digital Marketing Manager?

AspectVp DigitalDigital Marketing Manager
ResponsibilitiesOversees digital strategy, manages teams, aligns digital initiatives with business goalsExecutes marketing campaigns, manages digital channels, analyzes campaign performance
Required CredentialsTypically requires a bachelor’s degree, extensive experience, and leadership skillsUsually requires a bachelor’s degree, marketing experience, and technical skills
Work EnvironmentExecutive-level, strategic planning, cross-department collaborationOperational, campaign-focused, hands-on digital marketing activities

While both roles focus on digital efforts, the Vp Digital holds a strategic leadership position overseeing digital initiatives at a high level, whereas the Digital Marketing Manager handles day-to-day campaign execution and management.

More about Vp Digital jobs
What cities are hiring for Vp Digital jobs? Cities with the most Vp Digital job openings:
What are the most commonly searched types of Digital jobs? The most popular types of Digital jobs are:
What states have the most Vp Digital jobs? States with the most job openings for Vp Digital jobs include:
Vp Digital jobs near you
VP, Digital Sales & eCommerce

VP, Digital Sales & eCommerce

The Lumistella Company

Atlanta, GA • On-site

Full-time

Posted 5 days ago

Job description

 
 
Join us in Telling the Stories of Santa’s North Pole!

The Lumistella Company is a global intellectual property company dedicated to bringing Santa’s North Pole to life for children around the world through consumer products, original entertainment and brand experiences. We are home to the most iconic and beloved Christmas brands of this generation including The Elf on the Shelf, Elf Pets, and Elf Mates.
 
The VP of Digital Sales & eCommerce will architect and execute the company’s digital revenue strategy across all U.S. online channels, including direct-to-consumer platforms, major online marketplaces, and social shopping initiatives. In addition, this role will be responsible for leading digital growth expansion into international marketplaces.  This role is responsible for driving sales growth, maximizing profitability, and ensuring operational excellence in the digital customer journey.
As both strategist and builder, the VP will be a hands-on leader who partners closely with Marketing, IT, Operations, and Brick-and-Mortar Sales to deliver an integrated, omnichannel approach. This role begins lean — rolling up sleeves to lead execution alongside a small team — and will scale as revenue growth creates opportunity for expansion.
 
The VP of Digital Sales & eCommerce will be responsible for:
Digital Revenue Strategy & Leadership
 
  • Develop and execute a comprehensive U.S. digital sales strategy across DTC, marketplaces, and social commerce.
  • Expand digital sales strategy to include international marketplaces and cross-border DTC growth (Amazon EU, Asia marketplaces, Canada, etc.)
  • Own topline revenue, margin, and profitability for digital sales channels.
  • Partner with the SVP of Global Sales & eCommerce to ensure digital channel expansion/sales align with broader domestic & international organizational goals and revenue targets.
  • Provide strategic insights into digital performance and growth opportunities to the executive team.
 
Platform & Channel Oversight
 
  • Drive growth on key platforms: Amazon, Walmart Marketplace, Shopify, and the company’s own “Santa’s Store” shopping cart.
  • Ensure product content, promotions, and pricing strategies maximize conversion and profitability.
  • Collaborate with Marketing on social shopping campaigns (TikTok Shop, Instagram, YouTube, livestream commerce, etc.) to ensure seamless traffic flow to Shopify and fulfillment.
  • Negotiate partnerships and promotional opportunities with marketplace operators.
  • Evaluate and negotiate international marketplace partnerships to accelerate brand awareness and sales outside the US. 
 
Operational Excellence
 
  • Partner with IT, Digital Marketing, Finance, and Operations to optimize the digital shopping experience (site functionality, checkout flows, order fulfillment).
  • Monitor and influence bottom-line impacts such as fulfillment costs, returns, and CX, while not owning operational cost centers directly.
  • Ensure eCommerce platforms are optimized for engagement, traffic, and order completion.
  • Analytics & Performance Management
  • Establish and track KPIs: digital sales growth, CAC, LTV, conversion rate, cart abandonment, sell-through, and profitability.
  • Provide regular executive-level reporting on digital performance and insights.
  • Implement a test-and-learn culture around promotions, bundling, and product assortment.
 
Team Leadership 
 
  • Ultimately, this role will be responsible for building and managing a lean team of digital account managers and eCommerce ops/analytics support.
  • Act as a player-coach in the early phase, directly handling accounts and analytics while mentoring initial hires.
  • Develop a roadmap for team expansion based on revenue growth and profitability.
 
Cross-Functional Collaboration
 
  • Partner with VP of Digital Marketing to ensure campaigns and spend align with sales goals.
  • Collaborate with IT on digital platform optimization and integrations.
  • Work with Operations on fulfillment efficiency and customer care alignment.
  • Coordinate with VP of Brick-and-Mortar Sales and International Sales Leadership to ensure digital and retail strategies complement one another. 
 
If you want to be one of us... 
 
The ideal candidate will bring:
 
  • 12+ years of progressive leadership in digital sales, eCommerce, or omnichannel retail.
  • Proven success growing revenue across Amazon, Walmart Marketplace, Shopify, and DTC platforms.
  • Strong understanding of digital P&L management, sales KPIs, and bottom-line impacts of fulfillment and CX.
  • Experience partnering across Marketing, IT, and Operations in a consumer products or CPG environment.
  • Skilled negotiator with marketplace platforms and digital retail partners.
  • Ability to operate as both strategist and executor — comfortable rolling up sleeves to build from lean beginnings.
  • Excellent leadership, communication, and data-driven decision-making skills.
  • Strong people management skills are a must
  • Protects company assets through the proper management of asset files and adherence to company policy with regard to information security and management.
 
Education requirements: 
 
  • Bachelor’s degree required in Business, Marketing, eCommerce, or related field.
 
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. A full and complete copy of the Job Description is available upon request. 

Want to Know More? 
 
To learn more about our company, check out our web site at: www.Lumistella.com.
 
The Lumistella Company is an equal employment opportunity employer.