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Vice President Digital Jobs (NOW HIRING)

AC Lion

VP of Digital Marketing

Dallas, TX

Vice President, Digital Marketing Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive ...

Foot Locker

VP, Digital Commerce

Manhattan, NY · On-site

$225K - $290K/yr

Overview The Vice President, Digital Commerce is a senior commercial and people leader accountable for driving the North America eCommerce business across the U.S. and Canada. This role owns the ...

AC Lion

VP of Digital Marketing

Dallas, TX · On-site

$275K/yr

Vice President, Digital Marketing Location: Dallas Compensation: Up to $275,000 base salary + bonus About the Role Our client is seeking a Vice President of Digital Marketing to lead digital demand ...

CKE Restaurants

VP, Digital Marketing

Franklin, TN · On-site

POSITIO N SUMMARY The Vice President of Digital Strategy is responsible for driving digital transformation, with a focus on delivering a positive customer experience and building brand recognition ...

CKE

VP, Digital Marketing

Franklin, TN · On-site

POSITIO N SUMMARY The Vice President of Digital Strategy is responsible for driving digital transformation, with a focus on delivering a positive customer experience and building brand recognition ...

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Vice President Digital information

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$93.5K

$195.4K

$278K

How much do vice president digital jobs pay per year?

As of May 28, 2026, the average yearly pay for vice president digital in the United States is $195,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $155,500.00 and $231,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Vice President Digital, and why are they important?

To thrive as a Vice President Digital, you need deep expertise in digital strategy, marketing, data analytics, and leadership, often supported by a relevant degree and substantial industry experience. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), CRM systems, and certification in project management or digital marketing is valuable. Strong communication, strategic vision, and change management skills help you inspire teams and drive organizational transformation. These capabilities are crucial to successfully lead digital initiatives, achieve business goals, and maintain competitiveness in a rapidly evolving digital landscape.

How does a Vice President of Digital typically collaborate with other departments to drive digital transformation initiatives?

A Vice President of Digital plays a crucial role in aligning digital strategies with the overall business objectives by closely collaborating with departments such as IT, marketing, operations, and product development. They often lead cross-functional teams, facilitate regular strategy sessions, and ensure seamless communication across departments to identify opportunities for digital innovation. This collaborative approach helps to break down silos, foster a culture of digital adoption, and ensure that digital projects are integrated effectively throughout the organization. Successful VPs of Digital also champion change management and provide guidance to ensure all teams are equipped for digital transformation.

What does a Vice President of Digital do?

A Vice President of Digital is a senior executive responsible for leading an organization's digital strategy and transformation efforts. This role typically involves overseeing digital marketing, digital product development, e-commerce, and technology initiatives to enhance customer engagement and drive business growth. The VP of Digital collaborates with various departments to align digital initiatives with overall business objectives, manages digital teams, and stays updated on the latest digital trends and technologies. They play a key role in ensuring the company remains competitive in an increasingly digital marketplace.

What is the difference between Vice President Digital vs Digital Director?

AspectVice President DigitalDigital Director
ResponsibilitiesStrategic digital initiatives, executive leadership, cross-departmental oversightImplementing digital strategies, managing teams, project execution
Required CredentialsBachelor's/Master's in Marketing, Business, or related; extensive experience in digital rolesBachelor's in Marketing, Digital Media, or related; significant digital project experience
Work EnvironmentExecutive-level, strategic planning, collaboration with C-suiteOperational focus, team management, project delivery
Industry UsageCommon in large corporations and enterprisesPrevalent in mid to large organizations, agencies

The Vice President Digital typically holds a higher strategic and leadership role, focusing on overarching digital strategies and executive decision-making. Digital Directors are more involved in executing digital plans and managing teams. Both roles require strong digital expertise, but the VP Digital operates at a broader, strategic level within organizations.

What cities are hiring for Vice President Digital jobs? Cities with the most Vice President Digital job openings:
What are the most commonly searched types of Digital jobs? The most popular types of Digital jobs are:
What states have the most Vice President Digital jobs? States with the most job openings for Vice President Digital jobs include:
What job categories do people searching Vice President Digital jobs look for? The top searched job categories for Vice President Digital jobs are:
Vice President Digital jobs near you
Infographic showing various Vice President Digital job openings in the United States as of May 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 96% Physical, 3% Hybrid, and 1% Remote job distribution, with an average salary of $195,377 per year, or $93.9 per hour.
VP, Digital

VP, Digital

REI (Recreational Equipment Inc.)

Seattle, WA • On-site

Full-time

Medical, Retirement

Posted 8 days ago

REI rating

7.7

Company rating: 7.7 out of 10

Based on 170 frontline employees who took The Breakroom Quiz

52nd of 710 rated retailers

Job description

Overview
The VP, Digital serves as the general manager and channel lead for REI's ecommerce business, owning end-to-end performance of the digital channel across revenue growth, profitability, customer experience, and operational execution. This leader is accountable for setting the strategic direction of the Co-op's digital experience as well as the ecommerce P&L and delivering results consistent with an industry-leading omnichannel retailer.
This leader sets the strategic direction for the Co-op's digital channel, with full accountability for the ecommerce P&L and delivering results consistent with an industry-leading omnichannel retailer. Leading a large, cross-functional organization, the VP, Digital will drive the continued evolution of REI's digital experience-placing the customer at the center while advancing a business model that delivers both customer and commercial impact. This role oversees site merchandising, digital marketing, site operations, analytics, product management, and user experience, ensuring the digital experience is brand-right, relevant, seamless, and built to scale. As a true business owner, the VP, Digital partners across Merchandising, Supply Chain, Marketing, Technology, Finance, and Retail to unlock sustainable, enterprise-wide growth.
This is a pivotal leadership role at a moment of transformation, with the opportunity to shape the future of digital at REI and play a central role in delivering on the Co-op's long-term growth strategy.
Responsibilities and Qualifications
Leading the Way
  • Operates as the general manager and channel leader for ecommerce, setting a clear vision, priorities, and accountability tied to growth, profitability, and customer outcomes.
  • Builds and leads a high-performing, inclusive organization across merchandising, marketing, operations, analytics, product management, and UX.
  • Cultivates a culture of customer obsession, accountability, and continuous learning aligned with REI's values.
  • Coaches and develops leaders to deliver results while balancing speed, rigor, and strategic insight.
  • Establishes clear decision rights, operating rhythms, and ways of working across teams.
  • Serves as a visible, trusted enterprise leader, driving alignment and high-impact outcomes.
  • Ensures adherence to legal, ethical, operational, and financial standards while thoughtfully managing risk.

Your Planning & Navigating Requirements
  • Owns the end-to-end digital strategy and roadmap, translating enterprise priorities into channel plans that drive revenue growth, margin performance, and differentiated customer experiences.
  • Leads ecommerce as a P&L owner, identifying and activating levers to improve commercial outcomes in partnership across the enterprise.
  • Drives go-to-market strategies across site merchandising, digital marketing, and content in close partnership with Marketing and Merchandising leadership.
  • Owns the digital product roadmap, prioritizing initiatives that improve conversion, elevate the brand experience, and enhance the customer journey.
  • Leads personalization strategy, embedding a test-and-learn mindset while defining a long-term vision for customer experience and capabilities.
  • Establishes best-in-class analytics and performance management, using data and experimentation to inform decisions and drive continuous improvement.
  • Defines ecommerce operating priorities in partnership with Supply Chain, Merchandising, Marketing, and Retail to enable seamless omnichannel execution.
  • Leverages customer insights and monitors the competitive landscape to identify opportunities, risks, and strategic actions.
  • Builds strong cross-enterprise partnerships to ensure priorities are well understood, resourced, and effectively executed.

Required Qualifications
  • 15+ years of progressive ecommerce leadership experience, with ownership across merchandising, marketing, UX, analytics, operations, and product strategy at scale.
  • Proven experience leading an ecommerce business with full P&L accountability, delivering growth, margin expansion, and operational performance.
  • Demonstrated ability to balance creative customer experience design with data-driven commercial outcomes.
  • Proven ability to set vision and strategy, translate into execution, and lead cross-functional teams to deliver results.
  • Deep understanding of digital retail economics, customer behavior, and modern ecommerce platforms and technologies.
  • Strong track record of influencing and leading in complex, matrixed organizations.
  • Experience building, developing, and retaining high-performing leadership teams.
  • Builds an inclusive, high-performing culture where teams can do their best work. Exercises sound judgment, synthesizes diverse inputs, and makes informed, high-quality decisions.
  • Leads and executes complex organizational change in a dynamic, fast-paced environment.

Preferred Qualifications
  • Experience in omnichannel retail, ideally within apparel, gear, or consumer-facing categories.
  • Familiarity with purpose-driven or values-led brands operating at national scale.

Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$300,000.00 - $420,000.00 per year

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About REI

Sourced by ZipRecruiter

REI, or Recreational Equipment, Inc. is a widely respected retail company based in Kent, WA, US. The company caters to the outdoor recreation industry, providing a complete range of high-quality, sustainable gear and sporting goods. Founded in 1938 by avid mountaineers, it was built on the passion for exploring the outdoors and offers products for camping, hiking, cycling, fitness, paddle sports, snow sports, and more. REI also conducts outdoor adventure trips and classes. Its mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. For decades, REI has stood by its core values of authenticity, quality, service, respect, integrity, and balance. Proudly, the company has made Fortune Magazine's list of "100 Best Companies to Work For" every year since the list's inception.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Kent, WA, US

Year founded

1938

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