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Vice President Digital Experience Jobs (NOW HIRING)

Xponential Fitness, LLC

VP, Digital Experience

Irvine, CA · On-site

$265K - $275K/yr

Xponential Fitness is seeking a seasoned VP of Digital Experience to champion the vision and strategic direction of our digital ecosystem. This leadership position is responsible for the entire ...

Xponential Fitness

VP, Digital Experience

Irvine, CA · On-site

$265K - $275K/yr

Xponential Fitness is seeking a seasoned VP of Digital Experience to champion the vision and strategic direction of our digital ecosystem. This leadership position is responsible for the entire ...

TelyRx

Vice President, Digital Experience

Seattle, WA · On-site

Led digital experience, conversion, or product for a DTC or consumer platform. * Ran a CRO or experimentation program and moved a conversion metric. * Owned PDP, checkout, or lifecycle surfaces end ...

Entravision Communications

VP Digital Sales

Denver, CO · On-site

... solutions. VP Digital Sales Denver, CO Full Time COMPENSATION RANGE: 105,000.00 - 125,000.00 ... Required Education andExperience 1. CRM experience is required. 2. 5+ years of digital sales ...

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Vice President Digital Experience information

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How much do vice president digital experience jobs pay per year?

As of Aug 8, 2026, the average yearly pay for vice president digital experience in the United States is $195,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $155,500.00 and $231,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a vice president digital experience?

To thrive as a Vice President Digital Experience, you need a deep understanding of digital strategy, user experience (UX) design, analytics, and digital marketing, often backed by a bachelor's or master's degree in a related field. Familiarity with key platforms like Adobe Experience Cloud, data analytics tools, content management systems, and relevant certifications such as Certified Customer Experience Professional (CCXP) is valuable. Exceptional leadership, communication, and cross-functional collaboration skills are necessary to align teams around digital transformation goals. These skills and qualifications are crucial for driving effective, user-centered digital initiatives that support business growth and brand engagement.

What is a vice president digital experience?

A Vice President Digital Experience is a senior executive responsible for shaping a company's digital strategy to enhance customer engagement and business growth. They oversee digital platforms, user experience (UX), and technology integration to ensure seamless interactions across web, mobile, and other digital channels. Their role involves collaborating with cross-functional teams, leveraging data insights, and driving innovation to optimize the customer journey. The VP Digital Experience plays a key role in aligning digital initiatives with overall business objectives to improve brand perception and customer satisfaction.

What are the typical responsibilities of a vice president digital experience?

A Vice President Digital Experience typically oversees the development and execution of the organization's digital strategy, ensuring a seamless and engaging experience across digital channels. Daily tasks often include leading digital innovation projects, collaborating with IT, marketing, and product teams, analyzing user data, and optimizing the digital customer journey. They are responsible for setting KPIs, monitoring performance, and staying updated on emerging technologies and industry trends. Success in this role hinges on balancing strategic vision with hands-on leadership and fostering a culture of continuous improvement within their teams.

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What are the most commonly searched types of Digital Experience jobs? The most popular types of Digital Experience jobs are:
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Vice President Digital Experience jobs near you
Infographic showing various Vice President Digital Experience job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $195,377 per year, or $93.9 per hour.

VP, Digital Experience

Xponential Fitness, LLC

Irvine, CA • On-site

$265K - $275K/yr

Full-time

Posted 22 days ago

Job description


Who We Are:
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.

Position Summary:

Xponential Fitness is seeking a seasoned VP of Digital Experience to champion the vision and strategic direction of our digital ecosystem. This leadership position is responsible for the entire product lifecycle, managing initial discovery and roadmap development to final deployment and continuous optimization. You will oversee key B2C digital platforms (Web, App, etc) for our portfolio brands.

Reporting to the marketing organization, this role will develop a top-tier product team while collaborating across IT, Brands, Marketing, and external agencies to ensure we deliver high-impact solutions that accelerate business performance and enhance consumer value. As a strategic partner, you will play a pivotal role in defining business requirements and crafting digital solutions that will drive the long-term trajectory of the company.

The ideal candidate is a seasoned product leader with both roadmap expertise and platform optimization experience.

Key Responsibilities:

Product Roadmap and Prioritization

  • Define and own the digital product vision, strategy, and multi-year roadmap in alignment with company goals

  • Translate business objectives and customer insights into a prioritized, outcomes-driven product roadmap

  • Establish and track key product metrics (adoption, engagement, retention, revenue impact) to guide decision-making

  • Champion a culture of experimentation, using data and user research to validate hypotheses and inform iteration

  • Drive revenue and growth, making trade-offs between scope, resources, and timelines

Platform ownership and optimization

  • Lead, mentor, and scale a team of product managers and product owners across multiple product lines

  • Represent product strategy to executive leadership, the board, and key stakeholders

  • Stay ahead of market trends, competitive dynamics, and emerging technologies to inform product bets

Cross-Functional Collaboration

  • Partner with Brands and key stakeholders to define highest impact digital experience enhancements

  • Partner with Engineering and Design teams to ensure timely, high-quality delivery of product initiatives

  • Build scalable product processes (discovery, prioritization, roadmapping, launch) as the organization grows

Qualifications:

  • Bachelor's degree required; MBA or related advanced degree preferred

  • 15+ years of product management experience, including 4+ years in a senior product leadership role (VP, Head of Product, or similar)

  • Proven track record of building and scaling digital products (web, mobile, or platform) from concept to market success

  • Experience leading and developing product management teams of 5+ people

  • Strong analytical skills with a data-informed approach to prioritization and decision-making

  • Excellent communication and stakeholder management skills, with experience presenting to executives and boards

  • Deep understanding of modern product development methodologies (Agile, Lean, continuous discovery)

  • Experience partnering closely with Engineering and managing agency resources in a cross-functional environment

  • Experience working within franchise, retail, hospitality, fitness, or multi-location consumer brands is strongly preferred.

Education:

  • Bachelor's degree required; MBA or related advanced degree preferred

Preferred Attributes:

  • Passion for fitness, wellness, or women’s health brands

  • Experience in community-driven or membership businesses

Xponential Fitness logo

About Xponential Fitness

Sourced by ZipRecruiter

Xponential Fitness, headquartered in Irvine, CA, US, is a powerhouse in the global fitness industry. Established in 2017, the firm specializes in franchising diverse and complementary fitness brands. Operating in the wellness and health sector, the company's portfolio boasts eight unique brands, including Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and STRIDE. In a few short years, Xponential Fitness has gained momentum by curating the largest curated portfolio of boutique fitness brands worldwide. Its mission is capturing every segment of the fitness market, ambitiously striving to make boutique fitness accessible to everyone.

Industry

Performing arts, spectator sports and event promotion

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

2017

Social media

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