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Vp Digital Jobs (NOW HIRING)

AC Lion

VP of Digital Marketing

Dallas, TX · On-site

Vice President, Digital Marketing Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive ...

Foot Locker

VP, Digital Commerce

Manhattan, NY · On-site

$225K - $290K/yr

Overview The Vice President, Digital Commerce is a senior commercial and people leader accountable for driving the North America eCommerce business across the U.S. and Canada. This role owns the ...

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How much do vp digital jobs pay per year?

As of Jun 5, 2026, the average yearly pay for vp digital in the United States is $195,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $155,500.00 and $231,500.00 per year, depending on experience, location, and employer.

How does a VP of Digital typically collaborate with other departments to drive digital transformation initiatives?

A VP of Digital frequently works cross-functionally with teams such as marketing, IT, product development, and sales to ensure alignment of digital strategies with broader business objectives. This role involves facilitating communication between departments, coordinating project timelines, and integrating digital tools into existing processes. VP of Digital professionals often lead digital transformation workshops, champion data-driven decision-making, and foster a culture of innovation across the organization. Effective collaboration is key to overcoming resistance to change and ensuring the successful implementation of new technologies.

What does a VP of Digital do?

A VP of Digital is responsible for overseeing an organization's digital strategy and operations. This includes managing digital marketing, online platforms, and technology initiatives to drive business growth and improve customer engagement. They collaborate with various departments to ensure digital transformation aligns with company goals, lead digital teams, and stay up-to-date with emerging technologies. Ultimately, their role is to lead the organization’s digital innovation and ensure it remains competitive in the digital landscape.

What are the key skills and qualifications needed to thrive as a VP Digital, and why are they important?

To thrive as a VP Digital, you need a strong background in digital strategy, marketing, and leadership, often supported by a relevant degree and significant experience in digital transformation. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), CRM systems, and certifications such as Google Ads or PMP are highly valuable. Exceptional communication, strategic thinking, and change management skills set standout leaders apart in this role. These competencies are crucial for driving innovation, aligning digital initiatives with business goals, and leading high-performing teams in a rapidly evolving digital landscape.

What is the difference between Vp Digital vs Digital Marketing Manager?

AspectVp DigitalDigital Marketing Manager
ResponsibilitiesOversees digital strategy, manages teams, aligns digital initiatives with business goalsExecutes marketing campaigns, manages digital channels, analyzes campaign performance
Required CredentialsTypically requires a bachelor’s degree, extensive experience, and leadership skillsUsually requires a bachelor’s degree, marketing experience, and technical skills
Work EnvironmentExecutive-level, strategic planning, cross-department collaborationOperational, campaign-focused, hands-on digital marketing activities

While both roles focus on digital efforts, the Vp Digital holds a strategic leadership position overseeing digital initiatives at a high level, whereas the Digital Marketing Manager handles day-to-day campaign execution and management.

More about Vp Digital jobs
What cities are hiring for Vp Digital jobs? Cities with the most Vp Digital job openings:
What are the most commonly searched types of Digital jobs? The most popular types of Digital jobs are:
What states have the most Vp Digital jobs? States with the most job openings for Vp Digital jobs include:
Vp Digital jobs near you
VP, Digital

VP, Digital

REI (Recreational Equipment Inc.)

Seattle, WA • On-site

Full-time

Medical, Retirement

Posted 16 days ago

REI rating

7.7

Company rating: 7.7 out of 10

Based on 170 frontline employees who took The Breakroom Quiz

52nd of 713 rated retailers

Job description

Overview
The VP, Digital serves as the general manager and channel lead for REI's ecommerce business, owning end-to-end performance of the digital channel across revenue growth, profitability, customer experience, and operational execution. This leader is accountable for setting the strategic direction of the Co-op's digital experience as well as the ecommerce P&L and delivering results consistent with an industry-leading omnichannel retailer.
This leader sets the strategic direction for the Co-op's digital channel, with full accountability for the ecommerce P&L and delivering results consistent with an industry-leading omnichannel retailer. Leading a large, cross-functional organization, the VP, Digital will drive the continued evolution of REI's digital experience-placing the customer at the center while advancing a business model that delivers both customer and commercial impact. This role oversees site merchandising, digital marketing, site operations, analytics, product management, and user experience, ensuring the digital experience is brand-right, relevant, seamless, and built to scale. As a true business owner, the VP, Digital partners across Merchandising, Supply Chain, Marketing, Technology, Finance, and Retail to unlock sustainable, enterprise-wide growth.
This is a pivotal leadership role at a moment of transformation, with the opportunity to shape the future of digital at REI and play a central role in delivering on the Co-op's long-term growth strategy.
Responsibilities and Qualifications
Leading the Way
  • Operates as the general manager and channel leader for ecommerce, setting a clear vision, priorities, and accountability tied to growth, profitability, and customer outcomes.
  • Builds and leads a high-performing, inclusive organization across merchandising, marketing, operations, analytics, product management, and UX.
  • Cultivates a culture of customer obsession, accountability, and continuous learning aligned with REI's values.
  • Coaches and develops leaders to deliver results while balancing speed, rigor, and strategic insight.
  • Establishes clear decision rights, operating rhythms, and ways of working across teams.
  • Serves as a visible, trusted enterprise leader, driving alignment and high-impact outcomes.
  • Ensures adherence to legal, ethical, operational, and financial standards while thoughtfully managing risk.

Your Planning & Navigating Requirements
  • Owns the end-to-end digital strategy and roadmap, translating enterprise priorities into channel plans that drive revenue growth, margin performance, and differentiated customer experiences.
  • Leads ecommerce as a P&L owner, identifying and activating levers to improve commercial outcomes in partnership across the enterprise.
  • Drives go-to-market strategies across site merchandising, digital marketing, and content in close partnership with Marketing and Merchandising leadership.
  • Owns the digital product roadmap, prioritizing initiatives that improve conversion, elevate the brand experience, and enhance the customer journey.
  • Leads personalization strategy, embedding a test-and-learn mindset while defining a long-term vision for customer experience and capabilities.
  • Establishes best-in-class analytics and performance management, using data and experimentation to inform decisions and drive continuous improvement.
  • Defines ecommerce operating priorities in partnership with Supply Chain, Merchandising, Marketing, and Retail to enable seamless omnichannel execution.
  • Leverages customer insights and monitors the competitive landscape to identify opportunities, risks, and strategic actions.
  • Builds strong cross-enterprise partnerships to ensure priorities are well understood, resourced, and effectively executed.

Required Qualifications
  • 15+ years of progressive ecommerce leadership experience, with ownership across merchandising, marketing, UX, analytics, operations, and product strategy at scale.
  • Proven experience leading an ecommerce business with full P&L accountability, delivering growth, margin expansion, and operational performance.
  • Demonstrated ability to balance creative customer experience design with data-driven commercial outcomes.
  • Proven ability to set vision and strategy, translate into execution, and lead cross-functional teams to deliver results.
  • Deep understanding of digital retail economics, customer behavior, and modern ecommerce platforms and technologies.
  • Strong track record of influencing and leading in complex, matrixed organizations.
  • Experience building, developing, and retaining high-performing leadership teams.
  • Builds an inclusive, high-performing culture where teams can do their best work. Exercises sound judgment, synthesizes diverse inputs, and makes informed, high-quality decisions.
  • Leads and executes complex organizational change in a dynamic, fast-paced environment.

Preferred Qualifications
  • Experience in omnichannel retail, ideally within apparel, gear, or consumer-facing categories.
  • Familiarity with purpose-driven or values-led brands operating at national scale.

Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$300,000.00 - $420,000.00 per year

What REI employees say

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About REI

Sourced by ZipRecruiter

REI, or Recreational Equipment, Inc. is a widely respected retail company based in Kent, WA, US. The company caters to the outdoor recreation industry, providing a complete range of high-quality, sustainable gear and sporting goods. Founded in 1938 by avid mountaineers, it was built on the passion for exploring the outdoors and offers products for camping, hiking, cycling, fitness, paddle sports, snow sports, and more. REI also conducts outdoor adventure trips and classes. Its mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. For decades, REI has stood by its core values of authenticity, quality, service, respect, integrity, and balance. Proudly, the company has made Fortune Magazine's list of "100 Best Companies to Work For" every year since the list's inception.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Kent, WA, US

Year founded

1938

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