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Sirius XM

Vice President, Digital Media

Manhattan, NY · On-site

The Vice President, Digital Media is a senior leader responsible for setting the vision and driving the strategy, activation, and optimization of all digital media investments across paid, owned, and ...

M Booth

VP Digital/Social

New York, NY · On-site

Our growing Lifestyle team is looking for a VP, Digital/Social. We are seeking a leader in digital and social media marketing, who also understands influencer and can help holistically guide on where ...

SiriusXM

Vice President, Digital Media

Manhattan, NY · On-site

The Vice President, Digital Media is a senior leader responsible for setting the vision and driving the strategy, activation, and optimization of all digital media investments across paid, owned, and ...

M Booth

VP Digital/Social

New York, NY

Our growing Lifestyle team is looking for a VP, Digital/Social. We are seeking a leader in digital and social media marketing, who also understands influencer and can help holistically guide on where ...

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How much do vp digital jobs pay per year?

As of Jun 6, 2026, the average yearly pay for vp digital in the United States is $195,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $155,500.00 and $231,500.00 per year, depending on experience, location, and employer.

How does a VP of Digital typically collaborate with other departments to drive digital transformation initiatives?

A VP of Digital frequently works cross-functionally with teams such as marketing, IT, product development, and sales to ensure alignment of digital strategies with broader business objectives. This role involves facilitating communication between departments, coordinating project timelines, and integrating digital tools into existing processes. VP of Digital professionals often lead digital transformation workshops, champion data-driven decision-making, and foster a culture of innovation across the organization. Effective collaboration is key to overcoming resistance to change and ensuring the successful implementation of new technologies.

What does a VP of Digital do?

A VP of Digital is responsible for overseeing an organization's digital strategy and operations. This includes managing digital marketing, online platforms, and technology initiatives to drive business growth and improve customer engagement. They collaborate with various departments to ensure digital transformation aligns with company goals, lead digital teams, and stay up-to-date with emerging technologies. Ultimately, their role is to lead the organization’s digital innovation and ensure it remains competitive in the digital landscape.

What are the key skills and qualifications needed to thrive as a VP Digital, and why are they important?

To thrive as a VP Digital, you need a strong background in digital strategy, marketing, and leadership, often supported by a relevant degree and significant experience in digital transformation. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), CRM systems, and certifications such as Google Ads or PMP are highly valuable. Exceptional communication, strategic thinking, and change management skills set standout leaders apart in this role. These competencies are crucial for driving innovation, aligning digital initiatives with business goals, and leading high-performing teams in a rapidly evolving digital landscape.

What is the difference between Vp Digital vs Digital Marketing Manager?

AspectVp DigitalDigital Marketing Manager
ResponsibilitiesOversees digital strategy, manages teams, aligns digital initiatives with business goalsExecutes marketing campaigns, manages digital channels, analyzes campaign performance
Required CredentialsTypically requires a bachelor’s degree, extensive experience, and leadership skillsUsually requires a bachelor’s degree, marketing experience, and technical skills
Work EnvironmentExecutive-level, strategic planning, cross-department collaborationOperational, campaign-focused, hands-on digital marketing activities

While both roles focus on digital efforts, the Vp Digital holds a strategic leadership position overseeing digital initiatives at a high level, whereas the Digital Marketing Manager handles day-to-day campaign execution and management.

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Vice President, Digital Media

Sirius XM

Manhattan, NY • On-site

Full-time

Posted 9 days ago

Job description

Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SiriusXM:
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you'll make an impact:
The Vice President, Digital Media is a senior leader responsible for setting the vision and driving the strategy, activation, and optimization of all digital media investments across paid, owned, and earned channels to deliver brand growth, subscriber growth and LTV for a subscription based business. This role oversees multi-channel media planning and buying (programmatic, search, social, video/CTV, affiliates, retail media, and emerging platforms) and leads a high-performing team in close partnership with our Lifecycle, Product, Data/Analytics, and Finance teams respectively.
What you'll do:
  • Deliver efficient subscriber growth and revenue through digital media, hitting targets for net adds, CAC and LTV: CAC.
  • Orchestrate media to support the full subscriber lifecycle: acquisition, onboarding, engagement, upsell, and win-back.
  • Build a modern, data-driven media engine that uses experimentation, automation, and first-party data to scale efficiently.
  • Define the digital media vision and multi-year roadmap to support subscriber growth, retention, and brand health.
  • Own full-funnel media strategy and execution across paid social, programmatic display/video, CTV/OTT, paid search, affiliates/partnerships, and emerging performance channels.
  • Design and manage audience strategies tailored to subscription dynamics (prospects, trials, active subs, at-risk, churned) in partnership with CRM/Lifecycle and Data teams.
  • Manage the digital media budget, including annual planning, in-year reallocation, pacing, and scenario modeling based on CAC and LTV targets.
  • Establish and track core media and subscription KPIs (e.g., CAC, LTV, LTV:CAC, retention cohort curves, trial-to-paid conversion rate, and contribution margin.
  • Build and continuously evolve a test-and-learn roadmap (channels, audiences, offers, pricing tests, creative, funnels, landing pages) to drive step-change improvements in performance.
  • Partner with the Product & Technology team to optimize the end-to-end acquisition funnel (signup flows, trials, offers).
  • Collaborate closely with Brand and Creative on messaging frameworks, offer positioning, and asset production optimized by channel and audience.
  • Oversee agency and vendor relationships (media agencies, DSPs, measurement partners, identity platforms, attribution/MMM vendors, affiliate networks).
  • Champion the use of first-party data, propensity models, and identity solutions to drive more precise targeting and personalization while maintaining compliance with privacy regulations.
  • Ensure robust measurement and reporting, including multi-touch attribution where viable, geo/holdout tests, incrementality studies, and support for marketing mix modeling.
  • Translate performance, insights, and risks into clear narratives and recommendations for the C-suite and Board-level reporting.
  • Build, lead, and mentor a high-performing team (media strategy, channel owners, ad operations, and analytics partners), setting clear goals and accountability.

What you'll need:
  • Bachelor's degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.
  • 15+ years of experience in digital media or performance marketing, with meaningful experience in subscription or recurring-revenue businesses (e.g., streaming, SaaS, telecom, utilities, membership, DTC subscription)
  • 8-10 years of people leadership, with a track record of building, coaching, and scaling high-performing teams.
  • Proven track record of owning large digital media budgets and delivering efficient subscriber growth with strong LTV:CAC economics.
  • Deep expertise in media strategy and execution across programmatic, paid social, paid search, video/CTV, and other performance channels, ideally within a complex, multi-channel environment.
  • Strong command of media measurement, analytics, and experimentation (attribution, incrementality, MMM, A/B testing).
  • Hands-on familiarity with major ad tech platforms (DSPs, ad servers, verification, analytics; experience with CDP/DMP and identity solutions is a plus).
  • Demonstrated ability to lead cross-functional initiatives and influence at the C-suite level.
  • Excellent communication, storytelling, and stakeholder management skills, with the ability to distill complexity into clear, executive-ready narratives.
  • Strategic thinker with strong business and financial acumen.
  • Data-driven and highly analytical, comfortable with dashboards and quantitative decision-making.
  • Expert in digital media platforms, optimization levers, and industry best practices.
  • Inclusive, empowering people leader who can scale and upskill a team.
  • Comfortable operating in a fast-paced, ambiguous environment and leading through change.
  • Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $207,800 to $286,350 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2026-04-25

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