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Vp Channel Jobs (NOW HIRING)

Masimo

VP of Sales - Americas

Carlsbad, CA · On-site +1

Vice President, ESS Channel; Senior Director, Pure Player Channel; Senior Director, Business Development; and Manager, GTM Operations. • Lead and develop the revenue generation for the region ...

Masimo

VP of Sales - Americas

Carlsbad, CA · Remote

Vice President, ESS Channel; Senior Director, Pure Player Channel; Senior Director, Business Development; and Manager, GTM Operations. Lead and develop the revenue generation for the region including ...

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All JobsVp Channel Jobs

Vp Channel information

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$43.5K

$157.5K

$277.5K

How much do vp channel jobs pay per year?

As of Jul 12, 2026, the average yearly pay for vp channel in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a VP of Channel when managing partner relationships?

A VP of Channel often encounters challenges such as aligning partner goals with company objectives, managing diverse partner expectations, and ensuring consistent communication across multiple channels. Navigating potential conflicts of interest, maintaining up-to-date training and enablement resources, and driving partner engagement can also be demanding. Success in this role requires strong relationship management skills, strategic thinking, and the ability to adapt to the evolving needs of both partners and internal stakeholders.

What are the key skills and qualifications needed to thrive as a VP Channel, and why are they important?

To thrive as a VP Channel, you need deep expertise in channel sales, partner relationship management, and strategic business development, often supported by a relevant degree and significant leadership experience. Familiarity with CRM platforms, partner portal technologies, and certifications in channel management or sales methodologies are highly valuable. Exceptional communication, negotiation, and leadership skills help drive partner engagement and cross-functional collaboration. These competencies are crucial for building strong partner ecosystems, achieving revenue targets, and sustaining long-term growth in competitive markets.

What does a VP of Channel do?

A VP of Channel, or Vice President of Channel, is responsible for developing and managing a company's relationships with its channel partners, such as distributors, resellers, and agents. They create strategies to drive sales through these third-party channels, ensure partners have the resources they need, and align channel activities with overall business goals. This role often includes overseeing channel marketing programs, negotiating partnership agreements, and analyzing channel performance to maximize revenue and market reach.

What is the difference between Vp Channel vs Channel Manager?

AspectVp ChannelChannel Manager
ResponsibilitiesOversees overall channel strategy, partnerships, and high-level planningManages daily channel operations, partner relationships, and sales execution
Required CredentialsTypically requires extensive experience in sales and channel management, often with leadership or executive certificationsRequires experience in sales, marketing, and partner management, often with relevant certifications
Work EnvironmentStrategic, leadership-focused, often in an executive office settingOperational, collaborative, often in sales or marketing teams

The Vp Channel focuses on high-level strategy and partnership development, while the Channel Manager handles daily operations and partner relationships. Both roles are essential in channel sales but differ in scope and responsibilities.

More about Vp Channel jobs
What cities are hiring for Vp Channel jobs? Cities with the most Vp Channel job openings:
What are the most commonly searched types of Channel jobs? The most popular types of Channel jobs are:
What states have the most Vp Channel jobs? States with the most job openings for Vp Channel jobs include:
What job categories do people searching Vp Channel jobs look for? The top searched job categories for Vp Channel jobs are:
Vp Channel jobs near you
Infographic showing various Vp Channel job openings in the United States as of July 2026, with employment types broken down into 74% Full Time, 24% Part Time, and 2% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
VP, International Brand & Channel Marketing

VP, International Brand & Channel Marketing

Jackson Family Wines

Santa Rosa, CA

$170K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted yesterday

New

Jackson Family Wines rating

8.4

Company rating: 8.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

43rd of 395 rated food and drinks producers

Job description

VP, International Brand and Channel Marketing is a strategic leader responsible for developing and activating brand strategies across the international brand portfolio, proactively influencing brand direction in partnership with SVP International Marketing & Business Strategy. This position is responsible for driving significant impact on communication, innovation, and renovation strategies for the designated brands, within a fast‑paced, dynamic, and collaborative organization.
 
The VP will develop and execute the annual and long-term strategic brand plans in coordination with the Brand team, International Finance, and cross-functional partners based at international entities.  Additionally, the VP will recommend innovations, new programs, and other key actions to accelerate the business.  The VP is responsible for leading the brand management team located in Santa Rosa and Australia. A key responsibility of the position is to manage the effectiveness of the brand and sales teams by maintaining a high level of motivation, setting clear goals and milestones, and assisting with the prioritization of key initiatives.
 
ESSENTIAL FUNCTIONS/DUTIES: 
 
  • Leads development of brand growth strategies and marketing plans/programs for assigned brands.
  • Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.
  • Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.
  • Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly. 
  • Develops channel-specific responses to competitive activity.
  • Analyzes and develops plans against trending consumer opportunities.
  • Effectively oversees brand budgets, managing expenditures appropriately.
  • Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.
  • Works closely with sales to anticipate market trends and deliver against key opportunities.
  • Manages team, ensuring direct reports are coached, mentored and developed.  Sets high performance expectations.
  • Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners.  
  • Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action
  
JOB REQUIREMENTS:  
Experience and Education  
  • Bachelor’s degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segments
  • Ability to develop and execute marketing strategic plans and initiatives
  • Demonstrated analytical skills
  • Strong communication skills
  • Demonstrated leadership skills; ability to develop and lead a team of marketing professionals
  • Strong and consistent track record of successful brand growth across multiple brands or business units
  • Strong wine knowledge and appreciation
  • Strong financial acumen and demonstrated ability to manage a P&L
 
Preferred Experience 
  • Wine marketing experience
  • Field sales or distributor experience
  • International experience
 
Skills and Competencies Required
  • Strong track record of managing multiple, diverse brands
  • Extensive employee management and team building experience
  • Multi-brand P&L management experience
  • Luxury and commercial wine brand management experience
  • Track record of highly creative program development and execution
  • Advanced sales and financial analytical and reporting skills
  • Advanced understanding of various pricing strategies across multiple markets and channels
  • Advanced presentation development and delivery experience
  • Strong writing and editing skills
  • Time management and organizational skills
  • Social media marketing understanding (Facebook, Instagram, YouTube, etc.)
  • Strong understanding of wine production
  • Strong understanding of product costing
  • Basic understanding of wine logistics
  • Strong understanding of the US 3-tier distribution system and DTC operations
  • Basic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)
  • Possess a flexible, dynamic approach to business.
  • Approachable, resilient, and driven 
  • Comfortable challenging the status quo
 
WAGE TRANSPARENCY: 
The annual salary for this role ranges from $170,000 - $200,000. Compensation will be determined by candidate experience, skills, and location.  
 
BENEFITS:
  • Health Benefits – Medical, Dental, Vision, Disability & Life insurance
  • 401k with employer match
  • Generous time off including vacation, holidays, and paid health time
  • Paid volunteer time
  • Learning & Development opportunities
  • Modern Health virtual mental health & coaching visits
  • Wine discounts!
     
Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.

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