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Home Depot

Analyst, User Generated Content

Atlanta, GA · On-site

The Analyst, User Generated Content serves as the primary program management lead for the campaigns within the User Generated Content team. You would be responsible for managing day-to-day campaign ...

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How much do user generated content jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for user generated content in the United States is $60.28, according to ZipRecruiter salary data. Most workers in this role earn between $40.14 and $76.92 per hour, depending on experience, location, and employer.

What is a user generated content job?

A User Generated Content (UGC) job involves creating brand-related content, such as product reviews, social media posts, photos, or videos, made by consumers rather than traditional marketers. UGC creators are often freelance content creators who produce engaging, authentic material for brands to use in marketing campaigns. Unlike influencers, UGC creators focus on content creation rather than personal audience influence. This type of work is popular in social media marketing, as brands seek relatable, customer-driven content. Many UGC creators work on a freelance or contract basis, collaborating with multiple brands.

What types of projects or content will I be responsible for as a user generated content specialist?

As a User Generated Content specialist, you will curate, edit, and often create content sourced from a brand’s community, which may include customer reviews, images, videos, and testimonials. Your daily tasks may involve moderating submissions, ensuring content meets quality and compliance guidelines, and collaborating with marketing or social media teams to showcase standout contributions. You might also help develop campaigns that encourage community participation and engagement. This role is highly collaborative and offers opportunities to influence brand perception while working closely with cross-functional teams. As you gain experience, you may take on greater responsibilities such as campaign strategy or team leadership.

What are the key skills and qualifications needed to thrive in the user generated content position, and why are they important?

To excel in a User Generated Content (UGC) role, candidates should possess strong content creation skills, a keen understanding of digital media trends, and often a background in marketing, communications, or a related field. Familiarity with content management systems, social media platforms, basic editing software, and analytics tools is typically required. Outstanding creativity, adaptability, and collaboration skills make individuals stand out in this dynamic environment. These competencies are vital for producing engaging content that resonates with audiences and drives community interaction across digital platforms.

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User Generated Content jobs near you
Infographic showing various User Generated Content job openings in the United States as of September 2026, with employment types broken down into 2% Internship, 71% Full Time, 25% Part Time, and 2% Contract. Highlights an 69% Physical, 4% Hybrid, and 27% Remote job distribution, with an average salary of $125,385 per year, or $60.3 per hour.

Analyst, User Generated Content

Atlanta, GA • On-site

Home Depot
Retail • 10K+ employees
Learn more about Home Depotexternal

Full-time

This job post has expired 3 days ago. Applications are no longer accepted.

Key responsibilities

  • Manage day-to-day campaign exceptions and ensure program integrity across all campaign initiatives.

  • Monitor member and vendor performance, analyze campaign and appliance-level results, and track non-campaign member performance and churn.

  • Own post purchase campaign performance tracking across online and in-store channels and oversee monitoring of incentivized review programs.

Home Depot rating

7.4

Company rating: 7.4 out of 10

Based on 6,515 frontline employees who took The Breakroom Quiz

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Analyst, User Generated Content serves as the primary program management lead for the campaigns within the User Generated Content team. You would be responsible for managing day-to-day campaign exceptions and ensuring program integrity across all campaign initiatives. You would monitor member and vendor performance, analyze campaign and appliance-level results, and track non-campaign member performance and churn. You would own post purchase campaign performance tracking across both online and in-store channels, and oversee monitoring of incentivized review programs. You would work cross-functionally with UGC leadership, vendors, and program members to keep performance on track and drive continuous improvement across the campaign ecosystem.
Key Responsibilities:
  • 30% Become the subject matter expert for assigned product category online. Learn and report on best practices, industry standards, and legal requirements associated with assigned projects.
  • 10% Responsible for category product data projects and status reporting SKU collection and maintenance, product cross merchandising online, product presentation, etc.
  • 15% Measure ongoing effectiveness of programs against metric targets. Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback.
  • 10% Responsible for prioritizing projects, tasks to ensure deliverables and goals are met or exceeded.
  • 10% Coordinate integrated teams from one or more external agencies or functional organizations supporting managed initiatives.
  • 10% Troubleshoot and problem solve for ongoing operational needs as they arise - store sku alignment, online product availability, etc.
  • 10% Ability to author clear, concise end user/training materials for processes.

Direct Manager/Direct Reports:
  • Position reports to Manager, Digital Content
  • Position has 0 Direct Reports

Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action).

Preferred Qualifications:
  • Data analysis and performance monitoring across multiple concurrent workstreams
  • Experience with vendor management and performance evaluation
  • Familiarity with campaign management across online and in-store channels
  • Ability to handle and prioritize multiple tasks and campaigns simultaneously
  • Outstanding written and verbal communication skills
  • Effective interpersonal and problem-solving skills
  • Strong decision-making and analytical skills
  • Proficiency in Microsoft Excel and Access
  • Ability to identify and manage exceptions/escalations independently
  • Strong organizational and customer service skills
  • Positive, self-directed, and team-oriented with a professional, can-do attitude
  • Influential; skilled at negotiating win-win outcomes with vendors and internal partners
  • Experience with campaign management, marketing campaigns, or contextual commerce a plus

Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:
  • No additional education

Minimum Years of Work Experience:
  • 2

Preferred Years of Work Experience:
  • No additional years of experience

Minimum Leadership Experience:
  • None

Preferred Leadership Experience:
  • None

Certifications:
  • None

Competencies:
  • Action Oriented
  • Collaborates
  • Drives Engagement
  • Customer Focus
  • Drives Results
  • Manages Conflict

What Home Depot employees say

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About Home Depot

Sourced by ZipRecruiter

The Home Depot is the world’s largest home improvement specialty retailer, operating a vast network of warehouse-format stores across the United States, Canada, and Mexico. Founded in 1978, the company has established itself as the primary resource for building materials, lawn and garden products, and home décor. Its business model caters to two distinct customer bases: Do-It-Yourself (DIY) homeowners and "Pro" customers, such as professional contractors and tradespeople. Beyond product sales, the company offers an extensive suite of services, including professional installation and one of the largest tool rental operations in North America.

Industry

Retail, manufacturing and personal services

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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