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User Generated Content Jobs in Ontario (NOW HIRING)

Okta

Advocacy & Content Strategist

Toronto, ON · Hybrid

Partner directly with internal, partner and customer champions, developers, and practitioners to co-produce user-generated content (UGC), technical deep-dives, AMAs, expert Q&As, and customer-led ...

TravelZoo

Publisher [Social Media]

Toronto, ON · On-site

CA$80K - CA$90K/yr

Resourceful in leveraging user-generated content and emerging trends to enhance campaigns and boost authenticity * Collaborative in guiding Production, Marketing, and Sales teams to ensure content ...

HelloFresh

Staff AI Content Designer

Toronto, ON

... generated content. * Collaborate cross-functionally: Work closely with UX Research, Product, Design, Engineering, and Data to ground content decisions in customer insight and ship experiences that ...

HelloFresh

Staff AI Content Designer

Toronto, ON · On-site

... generated content. * Collaborate cross-functionally: Work closely with UX Research, Product, Design, Engineering, and Data to ground content decisions in customer insight and ship experiences that ...

IKO Industries, Inc

Community Manager

Mississauga, ON · On-site

CA$85K - CA$95K/yr

Monitoring brand mentions, conversations, reviews, and user-generated content across social media platforms, review platforms, forums, and other digital properties. * Responding to comments, direct ...

The Brand Power Company

Senior Editor

Toronto, ON · On-site

... user-generated content, insights, word-of-mouth, research, and compellingly authentic rich video content for brands worldwide. We're all about expert testimony and peer-to-peer endorsement that can ...

Rockstar Games

Senior Web Programmer

Oakville, ON · On-site

We create innovative in-game experiences, including user-generated content. * We build services and tools that support our consumer-facing experiences and our internal business needs.

CWD

Content Coordinator

Niagara Falls, ON · On-site

... generated responses. * Optimize existing content to improve rankings and engagement metrics ... Support site planning, including structuring navigation and page hierarchy to enhance user journeys.

sgsco

Creative Technologist, AI

Toronto, ON · Hybrid

Ensure AI-generated content aligns with brand guidelines and creating closed models and tools that ... GPT, Comfy UI. * Proficient in the Creative Cloud Suite, including Photoshop, After Effects ...

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User Generated Content information

What is a user generated content job?

A User Generated Content (UGC) job involves creating brand-related content, such as product reviews, social media posts, photos, or videos, made by consumers rather than traditional marketers. UGC creators are often freelance content creators who produce engaging, authentic material for brands to use in marketing campaigns. Unlike influencers, UGC creators focus on content creation rather than personal audience influence. This type of work is popular in social media marketing, as brands seek relatable, customer-driven content. Many UGC creators work on a freelance or contract basis, collaborating with multiple brands.

What types of projects or content will I be responsible for as a user generated content specialist?

As a User Generated Content specialist, you will curate, edit, and often create content sourced from a brand’s community, which may include customer reviews, images, videos, and testimonials. Your daily tasks may involve moderating submissions, ensuring content meets quality and compliance guidelines, and collaborating with marketing or social media teams to showcase standout contributions. You might also help develop campaigns that encourage community participation and engagement. This role is highly collaborative and offers opportunities to influence brand perception while working closely with cross-functional teams. As you gain experience, you may take on greater responsibilities such as campaign strategy or team leadership.

What are the key skills and qualifications needed to thrive in the user generated content position, and why are they important?

To excel in a User Generated Content (UGC) role, candidates should possess strong content creation skills, a keen understanding of digital media trends, and often a background in marketing, communications, or a related field. Familiarity with content management systems, social media platforms, basic editing software, and analytics tools is typically required. Outstanding creativity, adaptability, and collaboration skills make individuals stand out in this dynamic environment. These competencies are vital for producing engaging content that resonates with audiences and drives community interaction across digital platforms.

What are popular job titles related to User Generated Content jobs in Ontario?

For User Generated Content jobs in Ontario, the most frequently searched job titles are:

What job categories do people searching User Generated Content jobs in Ontario look for?

The top searched job categories for User Generated Content jobs in Ontario are:

User Generated Content jobs near you
Infographic showing various User Generated Content job openings in Ontario as of August 2026, with employment types broken down into 1% Internship, 68% Full Time, 27% Part Time, 1% Temporary, and 3% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution.

Advocacy & Content Strategist

Toronto, ON • Hybrid

Okta
Software Development • 5 - 10K employees

9.8

Company rating: 9.8 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

3rd of 247 rated software companies

Great coworkers

Good employer

Respectful managers

Learn more about Oktaexternal

Full-time

Re-posted 14 days ago

Job description

As the Advocacy & Content Strategist, you will serve as the program architect and content engine that mobilizes Okta and Auth0 experts, customers, partners, developers, and security practitioners into vocal brand advocates. Operating as an individual contributor within Customer Acceleration, you are responsible for building structured customer programs and co-creating content with power users that amplify our post-sales experiences across learning, badging, certification, support and customer success, while driving product adoption and customer success. 

Job Duties and Responsibilities

  • Scale & Activate Customer Champions: Operationalize and grow structured advocacy frameworks, like the Champions Program, complete with badging milestones, gamified recognition, and tiered perks that incentivize long-term participation. Build repeatable processes to systematically surface champion expertise and route these user voices into high-impact content formats, GTM initiatives, and key business moments.
  • Co-Create Content with Technical Users: Partner directly with internal, partner and customer champions, developers, and practitioners to co-produce user-generated content (UGC), technical deep-dives, AMAs, expert Q&As, and customer-led blogs.
  • Develop Customer Success Storytelling: Identify, interview, and write compelling customer success stories, case studies, and advocate spotlights that prove the business value of our post-sales experiences (Education, Certification, Premier Services).
  • Content Engine to Partner Teams: Act as the core content provider for adjacent teams. Collaborate with Product Marketing (PMM) to align advocate stories with product positioning and GTM launches, while supplying Community Operations with structured program assets to activate the Okta and Auth0 community platforms, and Social Media and Care with authentic user stories for external distribution (e.g., Reddit, LinkedIn).
  • Build the GTM signal engine: Partner with community engineers to design and deploy agentic AI workflows that continuously monitor our user communities for strategic signals like trending questions, unmet product needs, sentiment shifts, and buyer intent indicators. Build process to route that intelligence automatically to Product, Marketing, and Customer Success stakeholders who can act on it. 
  • Optimize Assets for Generative AI & Search (AEO/GEO): Structure, format, and tag advocate content and user-generated knowledge so it is discoverable and cited by LLMs and search engines (Google AI Overviews, Perplexity, ChatGPT, Gemini). 
  • Measure Program & Business Impact: Track key program and content health metrics, including Champion growth/retention, UGC volume, customer success stories sourced, and content citation frequency.
Required Skills
  • 3+ years of experience in Community Advocacy or Content Strategy within a B2B SaaS environment.
  • Experience building and managing engagement programs that focus on developing technical and business thought leadership. 
  • Demonstrated ability to read and work within technical content environments and restructure them into clear, accessible, search-optimized narratives that resonate with a general audience.
  • Experience interviewing enterprise customers or developers and writing clear, engaging technical case studies and spotlight stories.
  • Experience working with content performance data and analytics tools to build dashboards, identify trends, and communicate findings with clear business context.
  • Experience working cross-functionally with Product, Marketing, and Customer Success teams to align on shared goals and route intelligence into action.
Preferred Skills
  • Experience using analytics tools such as Google Analytics, Tableau, or similar to track content performance and user behavior.
  • Background in a B2B SaaS or post-sales environment with exposure to go-to-market motions and customer success programs.
  • Experience building or working with agentic AI workflows, automation pipelines, or custom AI tools applied to content or community use cases.

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