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User Acquisition Manager Jobs (NOW HIRING)

Primer, Inc.

User Acquisition Manager

San Francisco, CA · On-site

As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we've built to acquire customers for our clients, and you'll have the unique ...

Fizz, Inc

User Acquisition Manager

New York, NY · On-site

$80K - $150K/yr

The Role We're looking for a User Acquisition Manager to own and scale Fizz's paid growth engine as we expand beyond college campuses into the broader US market and internationally. This is a builder ...

playstudios

User Acquisition Manager

Las Vegas, NV · On-site

We are looking for an ambitious UserAcquisition Manager to join playSTUDIOS in support of our newest brand, TheWinZone--an elevated casino experience built for players who crave excitement, quality ...

Air Apps

User Acquisition Specialist

San Francisco, CA · On-site

$110K - $190K/yr

The Role As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels-including paid ads, affiliates ...

Gametime United

Senior Manager, User Acquisition

OR · Remote

The Role We are looking for a Senior Manager, User Acquisition to help shape the next chapter of Gametime's mobile growth strategy. Our acquisition infrastructure is mature. The opportunity now is to ...

Gametime United

Senior Manager, User Acquisition

$182K - $215K/yr

The Role We are looking for a Senior Manager, User Acquisition to help shape the next chapter of Gametime's mobile growth strategy. Our acquisition infrastructure is mature. The opportunity now is to ...

Prodege LLC

Sr. Director, User Acquisition

As Sr. Director, User Acquisition you will be accountable for scaling the paid acquisition engine ... Manage and scale eight-figure monthly budgets across major ad networks (AppLovin, Meta, Google ...

Bumble Inc.

Senior Manager, User Acquisition

New York, NY · On-site

$125K - $140K/yr

What We're Looking For * 6-9 years in performance marketing / user acquisition. * Experience managing multi-channel, multi-market portfolios. * Strong commercial judgment and comfort making decisions ...

Bumble Inc.

Senior Manager, User Acquisition

Austin, TX · On-site

$125K - $140K/yr

What We're Looking For * 6-9 years in performance marketing / user acquisition. * Experience managing multi-channel, multi-market portfolios. * Strong commercial judgment and comfort making decisions ...

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User Acquisition Manager information

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$97.4K

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How much do user acquisition manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for user acquisition manager in the United States is $97,390.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $130,500.00 per year, depending on experience, location, and employer.

What does a User Acquisition Manager do?

A User Acquisition Manager is responsible for developing and executing strategies to attract new users to a company’s product or service. They manage paid advertising campaigns, analyze performance metrics, and optimize marketing spend to maximize return on investment. They often work with platforms like Facebook, Google Ads, and other digital channels to drive user growth. Additionally, they collaborate with creative teams to develop compelling ad content and perform A/B testing to improve campaign effectiveness.

What are the typical daily responsibilities of a User Acquisition Manager?

A User Acquisition Manager typically spends their day planning and executing digital marketing campaigns across platforms such as paid social, search, and display networks. Daily tasks include monitoring campaign performance, analyzing user data to optimize efforts, preparing reports, and coordinating with creative, product, and analytics teams to refine messaging and targeting strategies. The role often involves A/B testing, budgeting, and identifying new channels or opportunities for growth. By staying agile and data-driven, User Acquisition Managers directly contribute to driving high-quality users to the business and maximizing the return on marketing investments.

What are the key skills and qualifications needed to thrive in the User Acquisition Manager position, and why are they important?

To thrive as a User Acquisition Manager, you need a deep understanding of digital marketing, data analysis, and campaign strategy, often backed by experience in user acquisition channels and a relevant degree. Proficiency in tools such as Google Analytics, Facebook Ads Manager, and mobile attribution platforms like AppsFlyer or Adjust is essential, and certifications such as Google Ads or Facebook Blueprint are advantageous. Strong communication, problem-solving, and project management skills help you excel within cross-functional teams and adapt to changing priorities. These competencies are vital for effectively scaling user growth, optimizing acquisition costs, and aligning campaigns with business objectives.

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User Acquisition Manager jobs near you

User Acquisition Manager

Playstudios US LLC

Las Vegas, NV • On-site

Full-time

Medical, Retirement, PTO

Posted 13 days ago

Job description

We are looking for an ambitious User Acquisition Manager to join playSTUDIOS in support of our newest brand, The Win Zone - an elevated casino experience built for players who crave excitement, quality, and real-world rewards.
Reporting to the VP of Marketing, this role will lead planning, execution, and optimization of app-based UA campaigns across multiple paid channels, including Paid Social, App Store Ads, DSP Network Buys, and more.
If you thrive on performance optimization, love experimenting with creative assets, and are passionate about bringing new players into great gaming experiences, this is your next win.
Duties and Responsibilities
As the User Acquisition Manager for The Win Zone, you will be responsible for:
  • User Acquisition Leadership
    • Plan, launch, and optimize paid UA campaigns across channels like Meta, TikTok, Google UAC, App Store Ads, DSPs, etc.
    • Manage budgets, pacing, and daily reporting to achieve target KPIs (CPA, ROAS, LTV).
    • Oversee creative testing, partner performance, and campaign pipeline.
  • Optimization and Insights
    • Analyze campaign data to identify trends and actionable optimizations.
    • Develop and maintain a robust testing roadmap to improve efficiency and scale.
    • Partner with Analytics and Data Science to measure incrementality and portfolio impact.
  • Strategic Execution and Innovation
    • Research new channels, ad formats, and creative concepts to expand UA reach.
    • Produce regular competitive intelligence reports and share insights with leadership.
    • Collaborate with Brand Marketing, Product, and Creative teams to align targeting and messaging.
  • Measurement and Tools
    • Track all performance via MMP dashboards (Singular preferred).
    • Build accurate weekly and monthly reports capturing KPIs, pacing, and spend efficiency.

Requirements
  • 4+ years of hands-on UA experience running and optimizing app-based campaigns
  • Proven ability to execute across multiple channels: Paid Social, ASA, DSP Networks, etc.
  • Experience working with Mobile Measurement Partners (MMPs) - Singular preferred.
  • Strong command of performance metrics (CPS, ROAS, LTV) and conversion funnel analysis.
  • Demonstrated success in campaign budgeting and bid optimization
  • Excellent problem-solving and analytical thinking
  • Proficient in Excel/spreadsheets and familiar with BI tools or dashboards.
  • Bachelor's degree in marketing, Business, Data Analytics, or equivalent experience.

Preferred
  • Background in Gaming, Casino, or Sports Betting UA campaigns.
  • Experience with creative iteration and A/B testing at scale.
  • Familiarity with SQL or data-visualization tools (Tableau, Mode Analytics).
  • Understanding of influencer and affiliate marketing.
  • Excitement for working in sweepstakes-style entertainment and premium gaming brands.

Benefits and Perks
  • 100% health benefit premiums for you and your dependents
  • 401K match and Restricted Stock Units
  • Flexible vacation policy
  • Employee-driven entertainment, happy hours, and team-building events
  • Snacks and drinks are available in the kitchen
  • Casual work environment

If you're ready to make a significant impact in a role that challenges and excites, apply today and join us in shaping the future of Sweepstakes gaming!
About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company's collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com
PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
California Residents: Please review our California HR Data Privacy Policy for information about our data practices.

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