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Director User Acquisition Jobs (NOW HIRING)

The Role We are looking for a Senior Manager, User Acquisition to help shape the next chapter of ... This is a senior individual contributor role with direct ownership of acquisition performance ...

Director of User Acquisition

Seattle, WA ยท On-site

$150K - $185K/yr

We are seeking a highly analytical and experimental Director of User Acquisition to own and scale our paid growth engine. This role will lead end-to-end acquisition strategy across channels, with a ...

Company Description Primer is an ad management tool for mobile apps that puts the entire user ... Working closely with the Director of Paid Acquisition to scale our clients' campaigns profitability.

The Role We are looking for a Senior Manager, User Acquisition to help shape the next chapter of ... This is a senior individual contributor role with direct ownership of acquisition performance ...

Company Description Primer is an ad management tool for mobile apps that puts the entire user ... Understanding of conversion rates and their importance in direct response advertising * Desire to ...

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Director User Acquisition information

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$91K

$134.3K

$200K

How much do director user acquisition jobs pay per year?

As of Jul 1, 2026, the average yearly pay for director user acquisition in the United States is $134,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,500.00 and $170,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of User Acquisition, and why are they important?

To thrive as a Director of User Acquisition, you need deep expertise in digital marketing strategy, data analysis, and user growth tactics, often supported by a degree in marketing or business. Mastery of tools such as Google Analytics, mobile attribution platforms (like AppsFlyer or Adjust), and paid advertising systems is typically required. Strong leadership, communication, and cross-functional collaboration skills help drive alignment and innovation across teams. These skills are crucial for efficiently scaling user bases, optimizing acquisition costs, and ensuring sustainable business growth.

What does a Director of User Acquisition do?

A Director of User Acquisition is responsible for developing and executing strategies to attract new users or customers to a company's products or services. They oversee marketing campaigns, analyze data to optimize user growth, manage budgets, and collaborate with cross-functional teams to maximize acquisition channels. Their role is essential for driving business growth and ensuring that user acquisition efforts align with overall company goals.

What is the difference between Director User Acquisition vs User Acquisition Manager?

AspectDirector User AcquisitionUser Acquisition Manager
ResponsibilitiesOversees overall user acquisition strategy, manages teams, and aligns campaigns with business goalsExecutes specific user acquisition campaigns, manages day-to-day activities, and reports on performance
Experience & SkillsExtensive experience in digital marketing, leadership skills, strategic planningProven campaign management skills, data analysis, familiarity with ad platforms
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, campaign-focused, often within marketing teams

The main difference between a Director User Acquisition and a User Acquisition Manager lies in scope and responsibility. The director leads strategic planning and oversees teams, while the manager handles campaign execution. Both roles require strong digital marketing skills, but the director's role is more strategic and leadership-oriented.

How does a Director of User Acquisition typically collaborate with product and creative teams to drive results?

A Director of User Acquisition frequently works cross-functionally with both product and creative teams to ensure marketing campaigns align with the product's value proposition and user experience. They provide insights from acquisition data to help shape product features that enhance user retention and optimize funnel performance. Additionally, they partner with creative teams to develop and test compelling ad creatives, messaging, and landing pages that resonate with target audiences. Regular meetings and data-sharing sessions are common to keep all teams aligned on goals and strategies.
More about Director User Acquisition jobs
What cities are hiring for Director User Acquisition jobs? Cities with the most Director User Acquisition job openings:
What are the most commonly searched types of User Acquisition jobs? The most popular types of User Acquisition jobs are:
What states have the most Director User Acquisition jobs? States with the most job openings for Director User Acquisition jobs include:
Infographic showing various Director User Acquisition job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 92% Full Time, 4% Part Time, 1% Temporary, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $134,342 per year, or $64.6 per hour.
Senior Manager, User Acquisition

Senior Manager, User Acquisition

Gametime United

OR โ€ข Remote

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago


Job description

The Role

We are looking for a Senior Manager, User Acquisition to help shape the next chapter of Gametime's mobile growth strategy.

Our acquisition infrastructure is mature. The opportunity now is to become smarter about who we acquire, how we measure success, and how acquisition activity translates into downstream business value. This role will own strategy and execution across key app install channels while helping define the future of segmentation, measurement, and growth efficiency.

This is a senior individual contributor role with direct ownership of acquisition performance across a multi-million-dollar portfolio.

Key Responsibilities
  • Own install volume, ROAS, and downstream GMV performance across paid acquisition channels.
  • Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging acquisition platforms.
  • Partner with Data teams to develop audience segmentation and user quality frameworks.
  • Collaborate with Product teams to improve post-install conversion and activation experiences.
  • Partner with Creative teams to develop testing strategies and performance hypotheses.
  • Drive experimentation across audience strategy, bidding approaches, creative concepts, and channel expansion opportunities.
  • Contribute to attribution, incrementality, and measurement initiatives in privacy-constrained environments.
  • Build reporting frameworks and actionable insights for Growth leadership.
Key Competencies

Technical Skills

  • Deep expertise across paid social and mobile acquisition platforms.
  • Strong understanding of attribution, incrementality, MMPs, and privacy-focused measurement.
  • Experience evaluating acquisition quality beyond install volume alone.
  • Strong analytical capabilities and comfort working with complex datasets.
  • Familiarity with AI-enabled acquisition workflows and automation tools.

Leadership & Collaboration

  • Strong ownership of business outcomes, not just platform metrics.
  • Ability to partner effectively with Product, Creative, and Data teams.
  • Comfortable operating independently within a lean team structure.
  • Strong experimentation mindset and curiosity around growth opportunities.
Minimum Qualifications
  • 5+ years of in-house user acquisition or paid social experience.
  • Experience managing multi-million-dollar acquisition budgets.
  • Demonstrated ownership of install and downstream business metrics.
  • Experience with Meta, TikTok, Apple Search Ads, Google App Campaigns, or equivalent platforms.
  • Strong analytical and cross-functional collaboration skills.
Nice to Have
  • Marketplace, travel, ticketing, rideshare, or consumer app experience.
  • Experience with retargeting and post-install growth initiatives.
  • Experience influencing budget decisions through incrementality analysis.
  • Familiarity with SKAdNetwork, MMM, and privacy-constrained measurement environments.
  • AI fluency in acquisition workflows and reporting.
What We Can Offer
  • Flexible PTO
  • Competitive salary & equity package
  • Monthly Gametime credits for any event ($1,200/yr)
  • Medical, dental, & vision insurance
  • Life insurance and disability benefits
  • Diverse Family-forming benefits through Carrot Fertility
  • 401k, HSA, pre-tax savings programs
  • Company off-sites and meet-ups
  • Wellness programs
  • Tenure recognition