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Director User Acquisition Jobs (NOW HIRING)

Prodege LLC

Sr. Director, User Acquisition

As Sr. Director, User Acquisition you will be accountable for scaling the paid acquisition engine for mobile games and reward-based experiences, establishing a high-velocity growth machine that ...

Bumble Inc.

Senior Manager, User Acquisition

New York, NY · On-site

$125K - $140K/yr

Reporting to the Associate Director, User Acquisition, this role is responsible for translating portfolio strategy into disciplined, high-velocity execution - and for turning performance insight into ...

Bumble Inc.

Senior Manager, User Acquisition

Austin, TX · On-site

$125K - $140K/yr

Reporting to the Associate Director, User Acquisition, this role is responsible for translating portfolio strategy into disciplined, high-velocity execution - and for turning performance insight into ...

Bumble Inc.

Senior Manager, User Acquisition

Austin, TX · On-site

$125K - $140K/yr

Reporting to the Associate Director, User Acquisition, this role is responsible for translating portfolio strategy into disciplined, high-velocity execution - and for turning performance insight into ...

Read AI, Inc

Director of User Acquisition

Seattle, WA · On-site

$150K - $185K/yr

We are seeking a highly analytical and experimental Director of User Acquisition to own and scale our paid growth engine. This role will lead end-to-end acquisition strategy across channels, with a ...

Primer, Inc.

User Acquisition Analyst

San Francisco, CA · On-site

Company Description Primer is an ad management tool for mobile apps that puts the entire user ... Understanding of conversion rates and their importance in direct response advertising * Desire to ...

AEG

Senior Manager, Paid Social User Acquisition

Atlanta, GA · On-site

$110K - $140K/yr

PrizePicks is seeking a highly analytical and hands-on Senior Manager, Paid Social User Acquisition ... Mentor and manage one direct report while contributing to broader team-wide initiatives What you ...

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Director User Acquisition information

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$91K

$134.3K

$200K

How much do director user acquisition jobs pay per year?

As of Jun 9, 2026, the average yearly pay for director user acquisition in the United States is $134,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,500.00 and $170,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of User Acquisition, and why are they important?

To thrive as a Director of User Acquisition, you need deep expertise in digital marketing strategy, data analysis, and user growth tactics, often supported by a degree in marketing or business. Mastery of tools such as Google Analytics, mobile attribution platforms (like AppsFlyer or Adjust), and paid advertising systems is typically required. Strong leadership, communication, and cross-functional collaboration skills help drive alignment and innovation across teams. These skills are crucial for efficiently scaling user bases, optimizing acquisition costs, and ensuring sustainable business growth.

What does a Director of User Acquisition do?

A Director of User Acquisition is responsible for developing and executing strategies to attract new users or customers to a company's products or services. They oversee marketing campaigns, analyze data to optimize user growth, manage budgets, and collaborate with cross-functional teams to maximize acquisition channels. Their role is essential for driving business growth and ensuring that user acquisition efforts align with overall company goals.

What is the difference between Director User Acquisition vs User Acquisition Manager?

AspectDirector User AcquisitionUser Acquisition Manager
ResponsibilitiesOversees overall user acquisition strategy, manages teams, and aligns campaigns with business goalsExecutes specific user acquisition campaigns, manages day-to-day activities, and reports on performance
Experience & SkillsExtensive experience in digital marketing, leadership skills, strategic planningProven campaign management skills, data analysis, familiarity with ad platforms
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, campaign-focused, often within marketing teams

The main difference between a Director User Acquisition and a User Acquisition Manager lies in scope and responsibility. The director leads strategic planning and oversees teams, while the manager handles campaign execution. Both roles require strong digital marketing skills, but the director's role is more strategic and leadership-oriented.

How does a Director of User Acquisition typically collaborate with product and creative teams to drive results?

A Director of User Acquisition frequently works cross-functionally with both product and creative teams to ensure marketing campaigns align with the product's value proposition and user experience. They provide insights from acquisition data to help shape product features that enhance user retention and optimize funnel performance. Additionally, they partner with creative teams to develop and test compelling ad creatives, messaging, and landing pages that resonate with target audiences. Regular meetings and data-sharing sessions are common to keep all teams aligned on goals and strategies.
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Director User Acquisition jobs near you
Infographic showing various Director User Acquisition job openings in the United States as of June 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $134,342 per year, or $64.6 per hour.
Sr. Director, User Acquisition

Sr. Director, User Acquisition

Prodege LLC

Remote

Full-time

Medical, Dental, Vision, Life, PTO

Posted 26 days ago

Job description

Job Description:
Strategic Imperative:
As Sr. Director, User Acquisition you will be accountable for scaling the paid acquisition engine for mobile games and reward-based experiences, establishing a high-velocity growth machine that drives sustainable profitably at scale. You will partner with leadership to define growth strategy, direct global channels, and own acquisition ROI as a critical growth lever for the business.
Prodege:
A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.
As an organization, we go the extra mile to "Create Rewarding Moments" every day for our partners, consumers, and team. Come join us today!
Primary Objectives:
  • Lead and Scale Paid User Acquisition
  • Develop Predictive, Data-Driven Growth Frameworks
  • Drive Creative Strategy and Channel Innovation
  • Align Growth with Product and Monetization Strategy
  • Build and Lead a High-Performance Growth Organization
  • Maintain Competitive Advantage

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)
  • Lead and Scale Paid User Acquisition
    • Own the end-to-end UA strategy and execution across mobile games and reward-driven experiences.
    • Manage and scale eight-figure monthly budgets across major ad networks (AppLovin, Meta, Google, TikTok, Unity, Moloco, Liftoff, etc.) while maintaining ROAS and LTV:CAC targets.
  • Develop Predictive, Data-Driven Growth Frameworks
    • Design models for ARPU, CPI, retention, and incrementality testing.
    • Build dashboards and performance analytics to optimize spend and detect fraud using MMPs and attribution tools (AppsFlyer, Adjust, Singular).
  • Drive Creative Strategy and Channel Innovation
    • Oversee creative testing pipelines, ad iteration workflows, and audience segmentation.
    • Diversify channels through continuous testing of new DSPs, SDK networks, and reward ecosystems.
  • Align Growth with Product and Monetization Strategy
    • Partner with Product, Data Science, and Monetization to align UA campaigns with in-app economy design, lifecycle marketing, and offer optimization.
  • Build and Lead a High-Performance Growth Organization
    • Recruit, develop, and mentor a top-tier UA team.
    • Establish scalable workflows, KPIs, and performance culture focused on experimentation and measurable impact.
  • Maintain Competitive Advantage
    • Stay at the forefront of platform algorithm shifts, new media buying trends, and ad-tech innovations to maintain an edge in user acquisition efficiency and profitability.

Additional Management Responsibilities:
  • Performance Management: setting and managing goals, on-going coaching, corrective action, annual reviews, rewards/recognition, and team/individual development
  • Employee Life Cycle Management: headcount forecasting, job descriptions, recruiting/hiring, termination
  • Governance: ensuring compliance to company policy/practice (e.g. attendance, behavior, workplace attire), ensuring compliance to employment law (e.g. time keeping, anti-harassment and diversity)
  • Leadership: ensures availability to staff, team building, building rapport with individuals, encouraging strong collaborative relationships between individuals and departments, facilitating a healthy work/life mix, solicits and applies feedback (internal and external to team), self-improvement as a leader/manager of people
  • Culture Ambassador: proactively demonstrate and cultivate a culture of cooperative collaboration, strong work ethic, solutions-orientation, quality focus, results-orientation, relaxed/enjoyable atmosphere, team- and individual- celebration, and company/product pride

What does SUCCESS look like?
Success in this role means building a scalable, profitable, and predictable user acquisition engine that consistently delivers high-quality growth for Prodege's mobile and reward-based products. You will be recognized for driving disciplined, data-driven decision-making-using predictive models, experiment frameworks, and real-time analytics to optimize spend and maximize ROI. Success also requires pioneering creative and channel innovation, expanding into new networks, and continuously improving performance through rigorous testing. You will foster deep alignment with Product, Data Science, and Monetization to ensure acquisition strategies directly reinforce in-app economics and long-term user value. Ultimately, you will develop and lead a high-performing UA organization that operates with speed, excellence, and a durable competitive advantage in a rapidly evolving growth landscape.
The MUST Haves: (ex: job cannot be done without these skills/competencies, education, experience, certifications, licenses)
  • Seven or more (7+) years of user acquisition or performance marketing experience, ideally with deep involvement in mobile gaming or reward-based ecosystems (for example: Mistplay, Tapjoy, AdGem, Freecash, Adjoe).
  • Demonstrated track record of scaling spend to $10 M+ per month (or equivalent) while meeting or exceeding KPI targets (CPI, ROAS, LTV:CAC).
    Expertise in rewarded traffic models where users are earned incentives for engagement or completion.
  • Strong understanding of conversion funnels, LTV modelling, retention curves, cohort analysis and incrementality testing.
  • Hands-on proficiency with campaign management across platforms and networks, familiarity with MMPs and attribution tools.
    Entrepreneurial mindset: comfortable in fast-moving, high-experimentation environments; thrives on velocity, data-driven decision making, and optimization culture.
  • Leadership DNA: experience building and scaling a UA team, defining processes, mentoring talent, and driving performance improvements across a growth org.
  • Ability to leverage AI-enabled tools appropriately to improve efficiency, analysis, problem solving, or content development within the scope of the role, while validating outputs and adhering to company security, confidentiality, and quality standards.
  • Excellent cross-functional collaboration skills (Product, Monetisation, Data Science, Creative) and strong strategic vision paired with tactical execution.

The Nice to Haves: (preferred additional skills/competencies, education, experience, certifications, licenses)
  • Experience integrating AI or automation into UA optimization (e.g., predictive creative scoring, automated bidding scripts, or LTV-based budget allocation).
  • Exposure to both gaming and non-gaming ecosystems (e.g., fintech, commerce, loyalty, or survey apps) where install-to-action loops differ in structure and economics.
  • Proficiency with SQL or data visualization tools (Looker, Tableau, Mode) for hands-on performance analysis and cohort deep dives.
  • Familiarity with mobile ad fraud prevention and compliance frameworks (e.g., SKAdNetwork, privacy sandbox, ATT frameworks).
  • Experience in influencer or affiliate-based UA channels that bridge paid and organic growth strategies.
  • History of collaborating with internal creative studios or external agencies to scale ad concept pipelines and integrate feedback loops between UA data and creative direction.
  • Understanding of monetization design - ability to tie UA initiatives to lifetime value drivers like retention offers, in-app economy tuning, and re-engagement campaigns.
  • Global market expertise, especially scaling campaigns in EMEA, LATAM, and APAC regions with local market adaptations.
  • Prior startup or early-stage growth experience where systems and structures had to be built from the ground up.
  • Comfort with financial modeling and forecasting for marketing efficiency metrics (marginal ROI, payback period, sensitivity analysis).
  • Experience managing and collaborating with a high performance, results-oriented global team.

Pay Transparency:
The anticipated base salary range for this position is $215,000 to $235,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Prodege Benefits:
Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year.
Equal Employment Opportunity Statement
At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We encourage individuals of all backgrounds to apply.
FCIHO
Employers will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of FCIHO.

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