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Director User Acquisition Jobs in Iowa (NOW HIRING)

... acquisitions. Own I&O financial management, including budgeting, cost optimization, and vendor ... user experience Expertise in financial management, vendor governance, and service delivery ...

... for mergers and acquisitions. * Own I&O financial management, including budgeting, cost ... Knowledge of AI/ML, automation, and self-service technologies to improve efficiency and user ...

... for mergers and acquisitions. • Own I&O financial management, including budgeting, cost ... user experience • Expertise in financial management, vendor governance, and service delivery ...

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Director User Acquisition information

What does a director of user acquisition do?

A Director of User Acquisition is responsible for developing and executing strategies to attract new users or customers to a company's products or services. They oversee marketing campaigns, analyze data to optimize user growth, manage budgets, and collaborate with cross-functional teams to maximize acquisition channels. Their role is essential for driving business growth and ensuring that user acquisition efforts align with overall company goals.

What are the key skills and qualifications needed to thrive as a director of user acquisition, and why are they important?

To thrive as a Director of User Acquisition, you need deep expertise in digital marketing strategy, data analysis, and user growth tactics, often supported by a degree in marketing or business. Mastery of tools such as Google Analytics, mobile attribution platforms (like AppsFlyer or Adjust), and paid advertising systems is typically required. Strong leadership, communication, and cross-functional collaboration skills help drive alignment and innovation across teams. These skills are crucial for efficiently scaling user bases, optimizing acquisition costs, and ensuring sustainable business growth.

How does a director of user acquisition typically collaborate with product and creative teams to drive results?

A Director of User Acquisition frequently works cross-functionally with both product and creative teams to ensure marketing campaigns align with the product's value proposition and user experience. They provide insights from acquisition data to help shape product features that enhance user retention and optimize funnel performance. Additionally, they partner with creative teams to develop and test compelling ad creatives, messaging, and landing pages that resonate with target audiences. Regular meetings and data-sharing sessions are common to keep all teams aligned on goals and strategies.

What is the difference between Director User Acquisition vs User Acquisition Manager?

AspectDirector User AcquisitionUser Acquisition Manager
ResponsibilitiesOversees overall user acquisition strategy, manages teams, and aligns campaigns with business goalsExecutes specific user acquisition campaigns, manages day-to-day activities, and reports on performance
Experience & SkillsExtensive experience in digital marketing, leadership skills, strategic planningProven campaign management skills, data analysis, familiarity with ad platforms
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, campaign-focused, often within marketing teams

The main difference between a Director User Acquisition and a User Acquisition Manager lies in scope and responsibility. The director leads strategic planning and oversees teams, while the manager handles campaign execution. Both roles require strong digital marketing skills, but the director's role is more strategic and leadership-oriented.

What are popular job titles related to Director User Acquisition jobs in Iowa?

For Director User Acquisition jobs in Iowa, the most frequently searched job titles are:

What cities in Iowa are hiring for Director User Acquisition jobs?

Cities in Iowa with the most Director User Acquisition job openings:

Sports Betting Event Activation Specialist

Signup Expert

Sioux City, IA • On-site

$16 - $20/hr

Other

Posted 2 days ago

New


Job description

OpeningfromSignup Expert

About Us:

Signup Expert is a high-energy growth agency that puts you at the center of the action in sports betting, online casinos, and all things iGaming, one of the fastest-growing industries in North America. We were built by a team that's passionate about sports, iGaming, and connecting people with the latest and greatest platforms. Our team is made up of sharp, driven operators who live and breathe iGaming, were ambitious, reliable, and obsessed with delivering results for the brands we partner with.

How Signup Expert Works:

We connect top-tier brands with trained, motivated brand representatives who drive measurable growth through direct engagement, local market expertise, and boots-on-the-ground execution. Whether it's launching a new market, scaling user acquisition, or building brand presence from the ground up, Signup Expert is the engine behind some of the fastest-growing names in iGaming.

What we do:

  • Associate Programs— We source, train, and manage brand representatives who deliver real, trackable results in local markets across North America
  • Content & Platform Growth— Our teams create authentic content, test platforms, and drive digital growth initiatives for leading sweepstakes and casino review publishers
  • Event Execution— From grassroots activations to large-scale promotional events, we bring brands to life in person
  • Market Expansion— We help brands enter and scale in new markets with experienced local teams who know the landscape
  • Performance-Driven Culture— Everything we do is tied to measurable outcomes. If it doesn't drive growth, we don't do it

We're growing fast and always looking for people who are hungry, reliable, and ready to make an impact. If you thrive in a fast-paced environment and want to be part of a team that's reshaping how brands grow, Signup Expert is your next move.

Career Opportunities & Culture:

Learn more about our company athttps://jobs.lever.co/signup-expert

The Opportunity

Ever wondered if you could turn your passion for sports into real-world experience while getting paid? If you love watching sports, connecting with people, and learning more about betting, this could be the perfect fit.

We’re looking for individuals who are passionate about sports and interested in helping grow the Signup Expert brand. In this part-time marketing role, you'll play a key part in increasing awareness of our platform through local activations, brand-building initiatives, and community engagement.

This part-time contract position is ideal for someone who wants to build experience in a fast-paced startup environment—especially one rooted in sports, tech, and fan engagement. You’ll make an impact from day one, helping shape our national rollout strategy while growing your skills along the way.


What You’ll Do
  • Plan and host sports viewing events, bar activations, and grassroots marketing campaigns
  • Educate users on how Signup Expert works and how it can improve their betting strategy
  • Distribute promotional materials and share exclusive app offers in your local community
  • Lead community outreach efforts to grow app downloads and user engagement
  • Track performance metrics and report on key outcomes from events and activations
Who You Are
  • Strong communication skills and a naturally social, outgoing personality
  • A “planner” mindset—you're the one your friends count on to organize outings
  • Passion for sports and an interest in the betting, DFS, or sweepstakes space (no prior experience required)
  • Ability to engage with people in a friendly and professional way
  • Self-starter mindset with the ability to work independently
Role Benefits and Start Date
  • $16–$20/hour (depending on location) with performance-based bonuses
  • Flexible part-time hours
  • Signup Expert swag and exclusive perks for top performers
  • Direct exposure to startup marketing strategy and real-time user growth
  • Work closely with Signup Experts marketing and operations teams
  • Early access to new Signup Expert features
  • Opportunities for growth and future full-time roles
  • Start Date: May 2026

Ready to Join?

We’re not just building a better betting experience—we’re building a community. If you’re bold, driven, and excited to shape how fans engage with sports and betting, we want to hear from you.

Posting Notes: Sports Management, Sports Marketing, Sports Sales, Sponsorship, Sports Analytics, B2C Sales, Event Planning

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