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Director User Acquisition Jobs (NOW HIRING)

Crumbl

Director of Performance Marketing

Provo, UT · On-site

Omnichannel Web & App User Acquisition * End-to-End Channel Mastery: Own, scale, and optimize ... leadership (Director+) role managing a highly technical team and massive media budgets ($10M+

Crumbl

Director of Performance Marketing

Provo, UT · On-site

Omnichannel Web & App User Acquisition * End-to-End Channel Mastery: Own, scale, and optimize ... leadership (Director+) role managing a highly technical team and massive media budgets ($10M+

ReachMobi

App Studio Manager

Bonita Springs, FL · On-site

... direct response digital marketing, including display media buying, AdWords, native advertising, and Facebook paid ads, with extensive experience managing mobile user acquisition campaigns across ad ...

Pavago

Product Marketing & GTM Lead

$157K/yr

Beta user acquisition * Positioning & messaging * Demand generation * Outreach campaigns * Launch ... Direct collaboration with startup leadership * Opportunity to shape multiple product launches

ReachMobi

App Studio Manager

Philadelphia, PA · On-site

... direct response digital marketing, including display media buying, AdWords, native advertising, and Facebook paid ads, with extensive experience managing mobile user acquisition campaigns across ad ...

Rainbook

Develop creative strategies to drive user acquisition * Manage on-site and off-site content * Manage relationships with affiliates Requirements: * 5+ years of digital marketing experience

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Director User Acquisition information

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$91K

$134.3K

$200K

How much do director user acquisition jobs pay per year?

As of Jun 12, 2026, the average yearly pay for director user acquisition in the United States is $134,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,500.00 and $170,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of User Acquisition, and why are they important?

To thrive as a Director of User Acquisition, you need deep expertise in digital marketing strategy, data analysis, and user growth tactics, often supported by a degree in marketing or business. Mastery of tools such as Google Analytics, mobile attribution platforms (like AppsFlyer or Adjust), and paid advertising systems is typically required. Strong leadership, communication, and cross-functional collaboration skills help drive alignment and innovation across teams. These skills are crucial for efficiently scaling user bases, optimizing acquisition costs, and ensuring sustainable business growth.

What does a Director of User Acquisition do?

A Director of User Acquisition is responsible for developing and executing strategies to attract new users or customers to a company's products or services. They oversee marketing campaigns, analyze data to optimize user growth, manage budgets, and collaborate with cross-functional teams to maximize acquisition channels. Their role is essential for driving business growth and ensuring that user acquisition efforts align with overall company goals.

What is the difference between Director User Acquisition vs User Acquisition Manager?

AspectDirector User AcquisitionUser Acquisition Manager
ResponsibilitiesOversees overall user acquisition strategy, manages teams, and aligns campaigns with business goalsExecutes specific user acquisition campaigns, manages day-to-day activities, and reports on performance
Experience & SkillsExtensive experience in digital marketing, leadership skills, strategic planningProven campaign management skills, data analysis, familiarity with ad platforms
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, campaign-focused, often within marketing teams

The main difference between a Director User Acquisition and a User Acquisition Manager lies in scope and responsibility. The director leads strategic planning and oversees teams, while the manager handles campaign execution. Both roles require strong digital marketing skills, but the director's role is more strategic and leadership-oriented.

How does a Director of User Acquisition typically collaborate with product and creative teams to drive results?

A Director of User Acquisition frequently works cross-functionally with both product and creative teams to ensure marketing campaigns align with the product's value proposition and user experience. They provide insights from acquisition data to help shape product features that enhance user retention and optimize funnel performance. Additionally, they partner with creative teams to develop and test compelling ad creatives, messaging, and landing pages that resonate with target audiences. Regular meetings and data-sharing sessions are common to keep all teams aligned on goals and strategies.
More about Director User Acquisition jobs
What cities are hiring for Director User Acquisition jobs? Cities with the most Director User Acquisition job openings:
What are the most commonly searched types of User Acquisition jobs? The most popular types of User Acquisition jobs are:
What states have the most Director User Acquisition jobs? States with the most job openings for Director User Acquisition jobs include:
What job categories do people searching Director User Acquisition jobs look for? The top searched job categories for Director User Acquisition jobs are:
Director User Acquisition jobs near you
Infographic showing various Director User Acquisition job openings in the United States as of June 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $134,342 per year, or $64.6 per hour.
Director of Performance Marketing

Director of Performance Marketing

Crumbl

Provo, UT • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

We are seeking a highly analytical, strategic, and technically fluent Director of Performance Marketing to serve as the director of our customer acquisition engine. In this critical leadership role, you will own the strategy, execution, and scaling of an 8-figure performance marketing budget across both Web and Mobile App environments.
You are a deeply data-driven "quant marketer" who is just as comfortable debating incrementality models and LTV:CAC payback periods as you are navigating the complexities of the modern ad tech stack. You understand exactly how data flows from an ad impression to a backend database, and you know how to leverage that data to drive aggressive, profitable growth. If you are obsessed with unit economics, thrive in privacy-first tracking environments, and have a proven track record of scaling full-funnel digital channels across all platforms, we want you on our team.
Responsibilities
  • Omnichannel Web & App User Acquisition
    • End-to-End Channel Mastery: Own, scale, and optimize performance campaigns across the entire digital ecosystem, including Paid Social (Meta, TikTok, Snap, Reddit), Paid Search (Google, Bing), Programmatic/DSPs (The Trade Desk, DV360, AppLovin), CTV/Video (YouTube, Hulu), Affiliate, and Native networks.
    • Dual-Platform Growth (Web & App): Develop distinct, synergistic acquisition strategies for both Web-based funnels and Mobile Apps. Master app-specific channels like Apple Search Ads (ASA) and Google App Campaigns (UAC), while optimizing web-to-app routing to minimize friction and maximize LTV.
    • Budget & P&L Ownership: Dynamically allocate a massive media budget based on marginal ROI, real-time performance, and shifting market dynamics to hit aggressive CAC, ROAS, and volume targets.
    • High-Velocity Creative Testing: Partner closely with internal Brand and Creative teams to build a rigorous, data-informed creative testing pipeline that combats ad fatigue and tailors assets to specific platform algorithms.
  • Advanced Ad Tech Stack & Infrastructure
    • Ad Tech Architecture: Serve as the strategic business owner for our marketing technology stack. Evaluate, implement, and maintain the platforms that power our growth, ensuring seamless integration between ad networks, our product, and our internal data warehouse.
    • MMP & CDP Ownership: Manage our Mobile Measurement Partners (e.g., AppsFlyer, Adjust, Branch) and Customer Data Platforms (e.g., Segment, mParticle) to ensure pristine event taxonomy, deep-linking functionality, and dynamic audience routing.
  • Data-Driven Measurement & Analytics
    • Incrementality & Advanced Attribution: Move the organization beyond deterministic last-click attribution. Champion and deploy Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and rigorous incrementality testing (e.g., geo-holdouts, conversion lift studies) to uncover the true causal impact of our media spend.
    • Unit Economics Deep Dive: Work hand-in-hand with Data Science and Finance to refine predictive LTV (pLTV) models, analyze cohort retention curves, and optimize bidding algorithms toward high-value, retained users, not just cheap top-of-funnel clicks.
    • Reporting & BI: Define core KPIs and build granular dashboards (via Tableau, Looker, Amplitude, etc.) to provide transparent, real-time, and actionable insights to the executive leadership team.
  • Leadership & Cross-Functional Collaboration
    • Team Building: Hire, mentor, and lead a high-performing team of channel managers, media buyers, and growth analysts.
    • Cross-Functional Alignment: Act as the strategic bridge between Marketing, Product, Data Engineering, and Lifecycle teams to optimize the full customer journey: from first ad impression to landing page conversion (CRO), App Store Optimization (ASO), onboarding, and long-term retention.
    • Agency & Vendor Management: Oversee external media agencies and ad tech vendor relationships, holding them strictly accountable to performance targets, alphas/betas access, and SLAs.

Qualifications
  • Experience: 8-10+ years of experience in performance marketing, growth, or user acquisition, with at least 3+ years in a senior leadership (Director+) role managing a highly technical team and massive media budgets ($10M+).
  • Web & App UA Mastery: Proven track record of successfully scaling both digital web properties and mobile apps. You deeply understand the fundamental differences in tracking, optimization, and user behavior between the two ecosystems (e.g., Pixels/UTMs vs. SDKs/Postbacks).
  • All-Channel Fluency: Deep, hands-on-keyboard experience that has evolved into strategic mastery across Search, Social, Programmatic, Video, and Affiliate ecosystems. You know the inner workings of the ad algorithms, not just the front-end dashboards.
  • Elite Ad Tech Knowledge: High-level architectural understanding of the modern growth stack. You know exactly how MMPs, CDPs, tag management (GTM), and automated bidding algorithms communicate. You are comfortable discussing API integrations and data schemas with engineering teams.
  • Highly Analytical: Exceptional quantitative skills. You manipulate complex datasets to uncover actionable strategies. Proficiency in data visualization tools (Looker, Tableau) is required; working knowledge of SQL or Python to query your own data is a massive plus.
  • Adaptability & Vision: A proactive problem-solver who stays ahead of industry trends, algorithm updates, and regulatory changes (GDPR, CCPA) in the digital advertising space.

Benefits & Perks
- Medical, dental, and vision benefits
- 15 days PTO/year
- 10 paid holidays
- Paid parental leave
- Personal phone bill reimbursement
- Gym reimbursement
- Corporate DoorDash® DashPass membership
- Regular company and team activities
- 401k with competitive matching contribution plan
- Excellent opportunities for career growth
- Work in a hyper-growth company
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.
Crumbl's 200+ unique cookie flavors rotate weekly and are served in our famous pink box!
Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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