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Director User Acquisition Jobs (NOW HIRING)

Underdog

Senior Manager, User Acquisition

OR · On-site +1

$150K - $185K/yr

Comfortable managing a direct report and providing clear direction on campaign execution and optimization Bonus points if you have: * Prior experience at a startup that scaled quickly or reached ...

Zynga

UI/UX Director

Austin, TX · On-site

$150K - $180K/yr

The UI/UX Director will not only set the visual style direction but also directing the motion ... Collaboration with Marketing and User Acquisition teams around Marketing material creation

Socket.dev

UI/UX Director

Austin, TX · On-site

$150 - $200/hr

The UI/UX Director will not only set the visual style direction but also directing the motion ... Collaboration with Marketing and User Acquisition teams around Marketing material creation

Hyphen Connect Limited

As Head of Growth , you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants. Core ...

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Director User Acquisition information

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$91K

$134.3K

$200K

How much do director user acquisition jobs pay per year?

As of Aug 12, 2026, the average yearly pay for director user acquisition in the United States is $134,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,500.00 and $170,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of user acquisition, and why are they important?

To thrive as a Director of User Acquisition, you need deep expertise in digital marketing strategy, data analysis, and user growth tactics, often supported by a degree in marketing or business. Mastery of tools such as Google Analytics, mobile attribution platforms (like AppsFlyer or Adjust), and paid advertising systems is typically required. Strong leadership, communication, and cross-functional collaboration skills help drive alignment and innovation across teams. These skills are crucial for efficiently scaling user bases, optimizing acquisition costs, and ensuring sustainable business growth.

What does a director of user acquisition do?

A Director of User Acquisition is responsible for developing and executing strategies to attract new users or customers to a company's products or services. They oversee marketing campaigns, analyze data to optimize user growth, manage budgets, and collaborate with cross-functional teams to maximize acquisition channels. Their role is essential for driving business growth and ensuring that user acquisition efforts align with overall company goals.

What is the difference between Director User Acquisition vs User Acquisition Manager?

AspectDirector User AcquisitionUser Acquisition Manager
ResponsibilitiesOversees overall user acquisition strategy, manages teams, and aligns campaigns with business goalsExecutes specific user acquisition campaigns, manages day-to-day activities, and reports on performance
Experience & SkillsExtensive experience in digital marketing, leadership skills, strategic planningProven campaign management skills, data analysis, familiarity with ad platforms
Work EnvironmentSenior leadership, cross-department collaboration, strategic planningOperational, campaign-focused, often within marketing teams

The main difference between a Director User Acquisition and a User Acquisition Manager lies in scope and responsibility. The director leads strategic planning and oversees teams, while the manager handles campaign execution. Both roles require strong digital marketing skills, but the director's role is more strategic and leadership-oriented.

How does a director of user acquisition typically collaborate with product and creative teams to drive results?

A Director of User Acquisition frequently works cross-functionally with both product and creative teams to ensure marketing campaigns align with the product's value proposition and user experience. They provide insights from acquisition data to help shape product features that enhance user retention and optimize funnel performance. Additionally, they partner with creative teams to develop and test compelling ad creatives, messaging, and landing pages that resonate with target audiences. Regular meetings and data-sharing sessions are common to keep all teams aligned on goals and strategies.
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Director User Acquisition jobs near you
Infographic showing various Director User Acquisition job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 71% In-person, and 29% Remote job distribution, with an average salary of $134,342 per year, or $64.6 per hour.

User Acquisition Marketing Manager (Remote, Contract)

Huckleberry Labs

Los Angeles, CA • Remote

$45 - $65/hr

Contractor

Re-posted yesterday

Job description

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. 

We believe every family should feel taken care of-which is why we're growing quickly and expanding our product offerings to help every family thrive.

About the role
 
As a User Acquisition Marketing Manager, you'll be responsible for successfully executing on our user acquisition strategy. You will collaborate with cross-functional teams in order to reach aggressive company growth goals and report directly to the director of performance marketing. This is an opportunity to help shape the next phase of growth for one of the most beloved parenting apps in the world. 
 
This is a 40-hour per week, 12-month contract on a 1099 basis.
Areas of responsibility

  • Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets.

  • Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization.

  • Manage and optimize a multi-million dollar budget across paid media channels.

  • Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies.

  • Explore and evaluate user growth opportunities and prioritize by impact.

  • Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).

  • Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners.

  • Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance.

  • Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers.

Requirements

  • 4+ years of relevant work experience. 

  • In-depth understanding and hands-on experience with major advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Additional platforms and ad networks are a plus.

  • Experience working with an MMP (e.g., AppsFlyer).

  • Experience working with data analytics platforms (e.g., Amplitude).

  • Experience running lift tests.

  • Strong analytical and reporting skills.

  • Technical knowledge and experience setting up conversion tracking.

  • Excellent sense of accountability and ownership.

  • A blend of creative and analytical approaches to problem-solving.

Nice to have

  • Comfortable working within a fast-paced environment and leveraging AI tools.

  • Ability to work with minimal guidance, be proactive, and handle the uncertainties and ambiguities you might encounter in a typical startup environment.

  • ASO experience is a plus.

  • Experience with Web2App marketing campaigns.

  • Experience with subscription businesses.

  • Affiliate marketing experience is a plus.

$45 - $65 an hour
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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