As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we've built to acquire customers for our clients, and you'll have the unique ...
As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we've built to acquire customers for our clients, and you'll have the unique ...
User Acquisition Manager
San Francisco, CA · On-site
$120K - $150K/yr
Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels). * Design ...
User Acquisition Manager
San Francisco, CA · On-site
$120K - $150K/yr
Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels). * Design ...
User Acquisition Manager
San Francisco, CA · On-site
$120K - $150K/yr
Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels). * Design ...
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User Acquisition Manager
San Francisco, CA · On-site
$120K - $150K/yr
Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels). * Design ...
User Acquisition Manager
San Francisco, CA · On-site
$120K - $150K/yr
Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels). * Design ...
User Acquisition Manager
San Francisco, CA · On-site
$120K - $150K/yr
Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels). * Design ...
As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we've built to acquire customers for our clients, and you'll have the unique ...
As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we've built to acquire customers for our clients, and you'll have the unique ...
As we continue to scale, we are seeking a User Acquisition Manager to own and execute our paid social and paid search acquisition strategy. This role is the engine behind our ability to find, attract ...
As we continue to scale, we are seeking a User Acquisition Manager to own and execute our paid social and paid search acquisition strategy. This role is the engine behind our ability to find, attract ...
User Acquisition Manager
Redwood City, CA · On-site
$150 - $200/hr
As we continue to scale, we are seeking a User Acquisition Manager to own and execute our paid social and paid search acquisition strategy. This role is the engine behind our ability to find, attract ...
User Acquisition Manager
Redwood City, CA · On-site
$150 - $200/hr
As we continue to scale, we are seeking a User Acquisition Manager to own and execute our paid social and paid search acquisition strategy. This role is the engine behind our ability to find, attract ...
User Acquisition Manager
Redwood City, CA · On-site +1
As we continue to scale, we are seeking a User Acquisition Manager to own and execute our paid social and paid search acquisition strategy. This role is the engine behind our ability to find, attract ...
User Acquisition Manager
Redwood City, CA · On-site +1
As we continue to scale, we are seeking a User Acquisition Manager to own and execute our paid social and paid search acquisition strategy. This role is the engine behind our ability to find, attract ...
Hellyeah AI is hiring a hands-on Senior User Acquisition Manager to help scale paid media campaigns across Meta, Google, TikTok, Snapchat, and other performance channels. We are an AI-first ...
Hellyeah AI is hiring a hands-on Senior User Acquisition Manager to help scale paid media campaigns across Meta, Google, TikTok, Snapchat, and other performance channels. We are an AI-first ...
We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping ...
We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands-on individual contributor seat, where you will personally run and optimize campaigns across the full ...
User Acquisition Manager information
See California salary details
$42.9K - $52.7K
11% of jobs
$52.7K - $62.5K
13% of jobs
$64.9K is the 25th percentile. Wages below this are outliers.
$62.5K - $72.3K
6% of jobs
$72.3K - $82K
13% of jobs
The median wage is $89.7K / yr.
$82K - $91.8K
10% of jobs
$91.8K - $101.6K
11% of jobs
$101.6K - $111.4K
5% of jobs
$111.4K - $121.2K
6% of jobs
$122.1K is the 75th percentile. Wages above this are outliers.
$121.2K - $130.9K
5% of jobs
$130.9K - $140.7K
16% of jobs
$140.7K - $150.5K
4% of jobs
$42.9K
$96.1K
$150.5K
How much do user acquisition manager jobs pay per year?
As of Aug 26, 2026, the average yearly pay for user acquisition manager in California is $96,115.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $128,800.00 per year, depending on experience, location, and employer.
What does a user acquisition manager do?
A User Acquisition Manager is responsible for developing and executing strategies to attract new users to a company’s product or service. They manage paid advertising campaigns, analyze performance metrics, and optimize marketing spend to maximize return on investment. They often work with platforms like Facebook, Google Ads, and other digital channels to drive user growth. Additionally, they collaborate with creative teams to develop compelling ad content and perform A/B testing to improve campaign effectiveness.
What are the key skills and qualifications needed to thrive as a user acquisition manager?
To thrive as a User Acquisition Manager, you need a deep understanding of digital marketing, data analysis, and campaign strategy, often backed by experience in user acquisition channels and a relevant degree. Proficiency in tools such as Google Analytics, Facebook Ads Manager, and mobile attribution platforms like AppsFlyer or Adjust is essential, and certifications such as Google Ads or Facebook Blueprint are advantageous. Strong communication, problem-solving, and project management skills help you excel within cross-functional teams and adapt to changing priorities. These competencies are vital for effectively scaling user growth, optimizing acquisition costs, and aligning campaigns with business objectives.
What are the typical daily responsibilities of a user acquisition manager?
A User Acquisition Manager typically spends their day planning and executing digital marketing campaigns across platforms such as paid social, search, and display networks. Daily tasks include monitoring campaign performance, analyzing user data to optimize efforts, preparing reports, and coordinating with creative, product, and analytics teams to refine messaging and targeting strategies. The role often involves A/B testing, budgeting, and identifying new channels or opportunities for growth. By staying agile and data-driven, User Acquisition Managers directly contribute to driving high-quality users to the business and maximizing the return on marketing investments.
What are the most commonly searched types of User Acquisition jobs in California?
The most popular types of User Acquisition jobs in California are:
What are popular job titles related to User Acquisition Manager jobs in California?
For User Acquisition Manager jobs in California, the most frequently searched job titles are:
What job categories do people searching User Acquisition Manager jobs in California look for?
The top searched job categories for User Acquisition Manager jobs in California are:
What cities in California are hiring for User Acquisition Manager jobs?
Cities in California with the most User Acquisition Manager job openings:
Full-time
Medical, Dental, Vision
Re-posted 29 days ago
Job description
Company Description
Primer is an ad management tool for mobile apps that puts the entire user experience, from ad impression to purchase, into a performance marketer's hands.
Our team started as growth consultants, and while working with clients, we noticed that users abandon mobile apps when the specific need that brought that user into the app is neglected in favor of a one-size-fits-all experience. This translates into low conversion rates and difficulty acquiring users through paid channels.
Now, we're building the tool that will solve this problem.
Primer's ad management tool for Facebook creates custom purchase funnels for every ad. Marketers can measure the effectiveness of these custom experiences and test or change them anytime - without writing code, involving engineers, or waiting for an app release. Primer empowers marketers to give users what they want.
Job Description
As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we've built to acquire customers for our clients, and you'll have the unique opportunity to dynamically optimize the in-app experiences of the customers you acquire.
Challenges:
Qualifications
Additional Information
Nice-to-have Experience:
Perks:
Primer is an ad management tool for mobile apps that puts the entire user experience, from ad impression to purchase, into a performance marketer's hands.
Our team started as growth consultants, and while working with clients, we noticed that users abandon mobile apps when the specific need that brought that user into the app is neglected in favor of a one-size-fits-all experience. This translates into low conversion rates and difficulty acquiring users through paid channels.
Now, we're building the tool that will solve this problem.
Primer's ad management tool for Facebook creates custom purchase funnels for every ad. Marketers can measure the effectiveness of these custom experiences and test or change them anytime - without writing code, involving engineers, or waiting for an app release. Primer empowers marketers to give users what they want.
Job Description
As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we've built to acquire customers for our clients, and you'll have the unique opportunity to dynamically optimize the in-app experiences of the customers you acquire.
Challenges:
- Launch, manage, and optimize Facebook (and Instagram) ad campaigns for mobile apps.
- Design and implement new user flows within our clients' mobile apps to maximize conversion to purchase.
- Communicate directly with clients to report on results, define priorities and next steps, and manage expectations.
- Write compelling copy for ads and flows.
- Create ad images and visual assets used in flows.
- Provide feedback to our product team about the highs and lows of using our ad management tool.
- Working closely with the Director of Paid Acquisition to scale our clients' campaigns profitability.
Qualifications
- 3-4 years of experience directly managing ad campaigns on Facebook, including mobile app install ad campaigns. Ideally, you've personally managed budgets of $100K or more per month on Facebook ads.
- Experience marketing a product visually. This could mean you've built landing pages before or designed email blasts, but fundamentally you get what's compelling and what makes people click (and then buy).
- Experience extracting learnings and actionable next steps from data. You're comfortable in Excel and know how to build a pivot table.
- Fluency in the language of conversion metrics. You already know what CPI, CVR, and CPA mean. You can optimize and iterate in your sleep.
- Familiarity with the principles of tracking & attribution, particularly on mobile.
- Experience working directly with lots of different types of people, from highly technical engineers to designers to salespeople to external vendors.
- You believe in testing twice and launching once.
Additional Information
Nice-to-have Experience:
- Experience working at a small start up where you had to wear lots of hats and occasionally drink from a fire hose.
- Experience working at an ad agency or consultancy.
- Experience doing direct response advertising beyond Facebook: Twitter, Adwords, Youtube, etc.
- Experience working at a company with a mobile tech focus.
Perks:
- Great SF location in the heart of SOMA close to public transportation (Bart/Muni/Ferries), restaurants, and nightlife.
- Competitive salaries with early-stage stock options.
- 100% Health, Dental and Vision premiums paid for the employees and dependents.
- Pick your own equipment including a pair of Bose headphones.
- Friendly dogs are allowed in the office.
- Public transit reimbursement.