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Meta Marketing Pro Jobs in California (NOW HIRING)

4AM Media

Performance Marketing Video Editor

San Diego, CA · On-site

$65 - $90/hr

You'll cut scroll-stopping ads for Meta, YouTube, and Native platforms, spin up rapid creative ... Expert command of Adobe Premiere Pro and After Effects (or Final Cut Pro / DaVinci Resolve), plus ...

New

Ganahl Lumber Co

Marketing Manager

Anaheim, CA · On-site

Strong understanding of digital advertising (Google Ads, Meta Ads, etc.). * Experience with content ... for pro contractors and DIY enthusiasts alike. Our products include tools, paint, building ...

Ganahl Lumber Co

Marketing Manager

Anaheim, CA · On-site

Strong understanding of digital advertising (Google Ads, Meta Ads, etc.). * Experience with content ... for pro contractors and DIY enthusiasts alike. Our products include tools, paint, building ...

Gondola

Content & Growth Marketing Director

Los Angeles, CA · On-site

$60.35 - $81.65/hr

# Content & Growth Marketing Director## Play Action • ### @playaction\_livePosted on 7/18/2026 • ... Experience with tools like Premiere Pro, Final Cut, CapCut, OBS, Canva, or Meta Ads Manager is also ...

New

Pacific Coast Producers

Marketing Specialist

Lodi, CA · On-site

$26.92 - $33.65/hr

... Pro * Strong photography, videography, and video editing skills * Hands-on experience with website ... Solid understanding of social media marketing, Meta Business Suite, Google Analytics, SEO, and ...

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How much do meta marketing pro jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for meta marketing pro in California is $32.26, according to ZipRecruiter salary data. Most workers in this role earn between $21.35 and $42.69 per hour, depending on experience, location, and employer.

What is a Meta Marketing Pro?

A Meta Marketing Pro is a professional who specializes in managing and optimizing marketing campaigns across Meta's platforms, such as Facebook, Instagram, Messenger, and WhatsApp. They use Meta's suite of advertising tools to create, track, and analyze digital marketing strategies for businesses. Their role often includes audience targeting, ad creation, budget management, and performance reporting to maximize return on investment. Meta Marketing Pros often hold certifications from Meta and stay updated on platform changes to ensure effective campaign execution.

How does a Meta Marketing Pro typically collaborate with other departments within an organization?

A Meta Marketing Pro often works closely with teams such as sales, creative, analytics, and product to develop and execute effective social media campaigns on Meta platforms. Regular collaboration ensures campaigns align with overall business objectives and brand messaging. This role frequently participates in cross-functional meetings, shares data-driven insights, and coordinates content creation to maximize engagement and ROI. Strong communication and teamwork skills are key to successfully integrating Meta advertising strategies across the organization.

What are the key skills and qualifications needed to thrive as a Meta Marketing Pro, and why are they important?

To thrive as a Meta Marketing Pro, you need expertise in digital marketing strategies, analytics, and campaign management, often supported by certifications like Meta Blueprint. Familiarity with Meta Ads Manager, Facebook Business Suite, and data interpretation tools is typically required. Strong communication, creativity, and adaptability help distinguish top performers in this dynamic field. These skills ensure effective audience targeting, campaign optimization, and measurable business growth on Meta platforms.

What is the difference between Meta Marketing Pro vs Social Media Manager?

AspectMeta Marketing ProSocial Media Manager
Required CredentialsMarketing certifications, knowledge of Meta platformsMarketing or communications degree, social media certifications
Work EnvironmentDigital marketing teams, advertising agenciesIn-house marketing teams, agencies
Industry UsagePrimarily in digital advertising and social media marketingAcross various industries managing social media presence

The Meta Marketing Pro focuses on advertising and marketing strategies specifically on Meta platforms like Facebook and Instagram, often requiring specialized certifications. In contrast, a Social Media Manager handles broader social media channels and brand engagement. While both roles involve social media expertise, the Meta Marketing Pro is more specialized in Meta advertising tools and campaigns.

What are popular job titles related to Meta Marketing Pro jobs in California?

For Meta Marketing Pro jobs in California, the most frequently searched job titles are:

What job categories do people searching Meta Marketing Pro jobs in California look for?

The top searched job categories for Meta Marketing Pro jobs in California are:

What cities in California are hiring for Meta Marketing Pro jobs?

Cities in California with the most Meta Marketing Pro job openings:

Meta Marketing Pro jobs near you
Infographic showing various Meta Marketing Pro job openings in California as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,100 per year, or $32.3 per hour.

Performance Based Pay Per Lead Social Media Marketing Pro

Internexus/Antares

Redondo Beach, CA • Remote

Full-time

Re-posted yesterday

Job description

The Performance-Based Social Media Lead Generation Specialist is a results-driven role focused on owning the end-to-end strategy and execution of paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads (SQLs) while maintaining a strict focus on lead quality and cost efficiency 

This could be a remote working position if desired. 

Unlike traditional salaried roles, this position is compensated based on the volume of valid leads generated, requiring a professional with a deep "owner's mindset" toward campaign scaling and optimization

A performance-based social media pro must be an expert in Meta and TikTok Ads Manager  capable of managing the entire funnel from ad creative to landing page optimization ( Their primary focus is driving qualified leads while monitoring metrics like CPL and ROAS.  Because they are paid per lead, they must possess strong analytical skills and a proactive, data-driven mindset to ensure the campaigns remain profitable and scalable. 

To succeed in a pay-per-lead model, the specialist must manage the full conversion funnel:

  • Campaign Strategy & Execution: Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn 
  • Lead Quality & Funnel Optimization: Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
  • Creative & Copywriting: Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas 
  • Landing Page Management: Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
  • Continuous A/B Testing: Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time 
  • Data Analysis & Reporting: Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution

The ideal candidate must be an expert in the following technical areas:

  • Platform Expertise: Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager 
  • Tracking & Attribution: Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded 
  • Analytics Tools: Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot to track the lead journey from click to close (
  • AI & Automation: Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization (
  • Compliance Knowledge: Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance 
4. Qualifications
  • Experience: 1+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results 
  • Education: Bachelor’s degree in Marketing, Business, or a related field is preferred 
  • Certifications: Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable 
  • Mindset: Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output 

Success in this role will be measured by:

  • Lead Volume: Total number of valid leads generated within a specific timeframe.
  • Cost Per Lead (CPL): Maintaining lead costs within the agreed-upon threshold (
  • Lead Quality Score: The percentage of leads that meet the "Sales-Qualified" criteria 
  • Conversion Rate: The efficiency of landing pages and ad creative in turning traffic into leads 
 
  • Per Lead Commission: A fixed dollar amount paid for every "Qualified Lead" that meets the pre-defined criteria (e.g., verified email, phone number, and specific intent markers).
  • Bonus Tiers: Additional incentives for exceeding monthly lead volume targets or maintaining a Lead Quality Score above a certain percentage.