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Toy Marketing Jobs (NOW HIRING)

SBT Global, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

The ideal candidate has experience in marketing, product marketing, or the toy industry , with a strong understanding of consumer trends, product lifecycle management, and cross-functional ...

SBT Global, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

The ideal candidate has experience in marketing, product marketing, or the toy industry , with a strong understanding of consumer trends, product lifecycle management, and cross-functional ...

Mattel

Associate Manager, Toy Marketing, Barbie

El Segundo, CA · On-site

$35.25 - $48.25/hr

Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline. What Your Impact Will Be: * Develop toy strategy by segment (core ...

Mattel

Associate Manager, Toy Marketing, Barbie

El Segundo, CA · On-site

$35.25 - $48.25/hr

Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline. What Your Impact Will Be: * Develop toy strategy by segment (core ...

WSLicensing, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

Marketing Manager (Characters & Creativity Welcome!) Experience: 3+ years Love cute characters? Obsessed with social media? Live for storytelling? We're a growing character IP company creating ...

WSLicensing, Inc.

Manager, Toy Marketing

Pico Rivera, CA · On-site

$80K - $90K/yr

Marketing Manager (Characters & Creativity Welcome!) Experience: 3+ years Love cute characters? Obsessed with social media? Live for storytelling? We're a growing character IP company creating ...

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Toy Marketing information

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$13

$32

$56

How much do toy marketing jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for toy marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is a Toy Marketing job?

A Toy Marketing job involves promoting and selling toys through market research, advertising, and strategic branding. Professionals in this role analyze consumer trends, develop marketing campaigns, and collaborate with designers and retailers to maximize product appeal. They also use digital and traditional media to reach target audiences, ensuring toys resonate with children and parents alike. The job requires creativity, strong communication skills, and an understanding of the ever-evolving toy industry.

What are typical career growth opportunities in Toy Marketing?

Professionals in Toy Marketing often start in entry-level roles such as marketing coordinator or assistant and can advance to positions like brand manager, product marketing manager, or marketing director with experience. Career growth can involve specializing in digital marketing, brand development, or expanding into product innovation and licensing management. As you gain industry knowledge and a track record of successful campaigns, opportunities to lead larger projects and teams are common. The toy industry is dynamic, so there are frequent chances to work on high-profile launches, develop cross-functional leadership skills, and even move into global marketing or executive roles.

What are the key skills and qualifications needed to thrive in the Toy Marketing position, and why are they important?

To thrive in Toy Marketing, you need a foundation in marketing strategy, market research, branding, and consumer behavior, often backed by a degree in marketing or business. Familiarity with digital marketing platforms, analytics tools, and customer relationship management (CRM) systems is highly valuable. Creativity, strong communication, and the ability to collaborate cross-functionally distinguish top performers in this field. These skills are crucial because they enable marketers to effectively reach target audiences, adapt to trends, and drive successful toy product launches in a competitive industry.

More about Toy Marketing jobs
What cities are hiring for Toy Marketing jobs? Cities with the most Toy Marketing job openings:
What are the most commonly searched types of Toy Marketing jobs? The most popular types of Toy Marketing jobs are:
What states have the most Toy Marketing jobs? States with the most job openings for Toy Marketing jobs include:
What job categories do people searching Toy Marketing jobs look for? The top searched job categories for Toy Marketing jobs are:
Toy Marketing jobs near you
Infographic showing various Toy Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Toy Marketing Manager

SBT Global, Inc.

Pico Rivera, CA • On-site

$80K - $90K/yr

Full-time

Posted 5 days ago

Job description

Company Description

Full Time, On-Site

Salary: $80,000 ~ 90,000 DOE

We are seeking a creative and results-driven Toy Marketing Manager to lead the marketing strategy and execution for our toy product portfolio. This role is responsible for developing product marketing strategies, strengthening brand positioning, managing new product launches, and driving sales through integrated marketing initiatives.

The ideal candidate has experience in marketing, product marketing, or the toy industry, with a strong understanding of consumer trends, product lifecycle management, and cross-functional collaboration.

Job Description

Product Marketing & Brand Strategy

  • Develop and execute marketing strategies for toy products to drive brand awareness and sales growth.
  • Define product positioning, messaging, and overall brand development strategy.
  • Manage the marketing lifecycle for existing and newly launched products.

Market Research & Analysis

  • Conduct market research to identify consumer trends, customer needs, and growth opportunities.
  • Analyze competitor products, pricing, and marketing strategies to provide actionable insights.
  • Monitor product performance and recommend improvements based on market feedback.

Product Launch & Campaign Management

  • Plan and execute new product launches from concept through commercialization.
  • Develop and manage marketing campaigns to maximize product visibility and customer engagement.
  • Ensure timely execution of launch schedules and promotional activities.

Digital Marketing Collaboration

  • Partner with the Social Media and eCommerce teams to develop integrated promotional strategies.
  • Support online product marketing initiatives across digital channels.
  • Monitor campaign performance and optimize marketing efforts to improve ROI.

Cross-Functional Collaboration

  • Work closely with Design, Production, and Sales teams to ensure successful product development and launch.
  • Coordinate with internal stakeholders to align marketing initiatives with business objectives.
  • Support promotional materials, product presentations, and sales enablement activities.
Qualifications

Required

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3+ years of experience in Marketing, Product Marketing, or a related role.
  • Strong understanding of product positioning, branding, and marketing strategy.
  • Experience managing product launches and integrated marketing campaigns.
  • Excellent communication, organizational, and project management skills.
  • Ability to analyze market trends and translate insights into effective marketing strategies.
  • Ability to work collaboratively across multiple departments.

Preferred

  • Experience in the Toy Industry or consumer products.
  • Experience working with Social Media and eCommerce marketing initiatives.
  • Korean/English bilingual is a plus.
  • Experience with retail or consumer marketing is highly preferred.
Additional Information

All your information will be kept confidential according to EEO guidelines. 

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