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Toy Marketing Jobs (NOW HIRING)

Mattel

Associate Manager, Toy Marketing, Barbie

El Segundo, CA · On-site

$35.25 - $48.25/hr

Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline. What Your Impact Will Be: * Develop toy strategy by segment (core ...

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How much do toy marketing jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for toy marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is a Toy Marketing job?

A Toy Marketing job involves promoting and selling toys through market research, advertising, and strategic branding. Professionals in this role analyze consumer trends, develop marketing campaigns, and collaborate with designers and retailers to maximize product appeal. They also use digital and traditional media to reach target audiences, ensuring toys resonate with children and parents alike. The job requires creativity, strong communication skills, and an understanding of the ever-evolving toy industry.

What are typical career growth opportunities in Toy Marketing?

Professionals in Toy Marketing often start in entry-level roles such as marketing coordinator or assistant and can advance to positions like brand manager, product marketing manager, or marketing director with experience. Career growth can involve specializing in digital marketing, brand development, or expanding into product innovation and licensing management. As you gain industry knowledge and a track record of successful campaigns, opportunities to lead larger projects and teams are common. The toy industry is dynamic, so there are frequent chances to work on high-profile launches, develop cross-functional leadership skills, and even move into global marketing or executive roles.

What are the key skills and qualifications needed to thrive in the Toy Marketing position, and why are they important?

To thrive in Toy Marketing, you need a foundation in marketing strategy, market research, branding, and consumer behavior, often backed by a degree in marketing or business. Familiarity with digital marketing platforms, analytics tools, and customer relationship management (CRM) systems is highly valuable. Creativity, strong communication, and the ability to collaborate cross-functionally distinguish top performers in this field. These skills are crucial because they enable marketers to effectively reach target audiences, adapt to trends, and drive successful toy product launches in a competitive industry.

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Toy Marketing jobs near you
Associate Manager, Toy Marketing, Barbie

Associate Manager, Toy Marketing, Barbie

Mattel, Inc.

El Segundo, CA • On-site

$35.25 - $48.25/hr

Full-time

Re-posted 13 days ago

Mattel rating

8.4

Company rating: 8.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Job Summary:
Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brands. The Associate Manager of Toy Marketing will collaborate with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline.
Responsibilities:
• Develop toy strategy by segment (core, premium, collector, preschool, etc.).
• Manage toy pricing architecture and competitive positioning.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Own consumer/play insights specific to toy usage and play patterns.
• Collaborate with Design/R&D to bring toys from concept to shelf.
• Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels
• Own toy business performance (revenue, margin, SKU productivity).
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling.
Qualifications:
Required:
• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Project management Managing complex product development timelines.
• Roles in category management, product marketing, or product development.
• Experience partnering with design and manufacturing.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Product strategy & roadmap Ability to define toy segments, pricing ladders, and innovation cycles.
• Collaboration with design/R&D Comfort working with creative, engineering, and manufacturing teams.
• Retail/channel knowledge Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Business & financial management Strong grasp of SKU productivity, margin targets, and overall toy category P&L.
• Financial acumen Experience with P&L at the brand or category level.
• Communication skills Excellent at storytelling, presentations, and influencing senior leadership.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
Company:
We empower generations to explore the wonder of childhood and reach their full potential. Founded in 1945, the company is headquartered in El Segundo, USA, with a team of 10001+ employees. The company is currently Late Stage.

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