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Toy Marketing Jobs (NOW HIRING)

WSLicensing, Inc.

Manager, Toy Marketing

Pico Rivera, CA · On-site

$80K - $90K/yr

Marketing Manager (Characters & Creativity Welcome!) Experience: 3+ years Love cute characters? Obsessed with social media? Live for storytelling? We're a growing character IP company creating ...

WSLicensing, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

Marketing Manager (Characters & Creativity Welcome!) Experience: 3+ years Love cute characters? Obsessed with social media? Live for storytelling? We're a growing character IP company creating ...

WSLicensing, Inc.

Toy Marketing Manager

Pico Rivera, CA · On-site

$80K - $90K/yr

Marketing Manager (Characters & Creativity Welcome!) Experience: 3+ years Love cute characters? Obsessed with social media? Live for storytelling? We're a growing character IP company creating ...

Nuby

Toy Designer

Monroe, LA · On-site

$40K - $80K/yr

The Toy Designer will be responsible for developing original concepts for infant and toddler toys ... This role works closely with Product Development, Engineering, Marketing, Packaging, Quality ...

SBT Global, Inc.

Toy Sales Representative

Pico Rivera, CA · On-site

$60K - $70K/yr

... Toy Sales Representative to support the growth of our toy business by managing retail accounts ... This role works closely with the Sales, Marketing, and Production teams to ensure excellent ...

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How much do toy marketing jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for toy marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is a toy marketing job?

A Toy Marketing job involves promoting and selling toys through market research, advertising, and strategic branding. Professionals in this role analyze consumer trends, develop marketing campaigns, and collaborate with designers and retailers to maximize product appeal. They also use digital and traditional media to reach target audiences, ensuring toys resonate with children and parents alike. The job requires creativity, strong communication skills, and an understanding of the ever-evolving toy industry.

What are typical career growth opportunities in toy marketing?

Professionals in Toy Marketing often start in entry-level roles such as marketing coordinator or assistant and can advance to positions like brand manager, product marketing manager, or marketing director with experience. Career growth can involve specializing in digital marketing, brand development, or expanding into product innovation and licensing management. As you gain industry knowledge and a track record of successful campaigns, opportunities to lead larger projects and teams are common. The toy industry is dynamic, so there are frequent chances to work on high-profile launches, develop cross-functional leadership skills, and even move into global marketing or executive roles.

What are the key skills and qualifications needed to thrive in toy marketing, and why are they important?

To thrive in Toy Marketing, you need a foundation in marketing strategy, market research, branding, and consumer behavior, often backed by a degree in marketing or business. Familiarity with digital marketing platforms, analytics tools, and customer relationship management (CRM) systems is highly valuable. Creativity, strong communication, and the ability to collaborate cross-functionally distinguish top performers in this field. These skills are crucial because they enable marketers to effectively reach target audiences, adapt to trends, and drive successful toy product launches in a competitive industry.

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Toy Marketing jobs near you
Infographic showing various Toy Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Manager, Toy Marketing

WSLicensing, Inc.

Pico Rivera, CA • On-site

$80K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago

Job description

Marketing Manager (Characters & Creativity Welcome!)

Experience: 3+ years


Love cute characters? Obsessed with social media? Live for storytelling?

We're a growing character IP company creating original brands loved by fans around the world. Our mission is to spread joy through adorable characters, creative storytelling, and products that make people smile every day.

We're looking for a creative, energetic Marketing Manager to help grow our brands, build passionate fan communities, and bring our characters to life across digital and retail channels.

If you enjoy mixing smart strategy with playful creativity, turning lovable characters into content people can't stop sharing, and making brands people genuinely connect with, we'd love to meet you!


What You'll Do

  • Develop and execute marketing strategies to grow our character brands across digital and retail channels.
  • Lead and manage our social media presence across Instagram, TikTok, YouTube, Facebook, and other emerging platforms.
  • Create, plan, and publish fun, engaging content that builds brand awareness and drives sales.
  • Help define and strengthen the personality, voice, and storytelling of our original character IPs.
  • Support new product launches with creative marketing campaigns, promotional materials, and launch plans.
  • Build and engage our online community by interacting with fans, creators, and customers.
  • Collaborate with influencers, content creators, licensing partners, and brand collaborators to expand our reach.
  • Assist with email marketing campaigns and customer engagement initiatives.
  • Track campaign performance using social media insights, Google Analytics, Shopify, and other marketing tools to optimize results.
  • Stay on top of social media trends, pop culture, and emerging platforms to keep our brand fresh, playful, and relevant.
  • Work closely with design, sales, e-commerce, and product development teams to execute marketing initiatives.
  • Bring fresh ideas that help our characters become more recognizable, lovable, and shareable.


Bonus Skills (Big Plus!)

  • Video editing (Reels, TikTok, YouTube Shorts)
  • Photography and basic photo editing
  • Adobe Photoshop, Illustrator, Canva, or similar creative tools
  • CapCut, Premiere Pro, or other video editing software
  • Illustration or drawing skills
  • Experience managing influencer or creator collaborations
  • A strong eye for cute, colorful, and fun visual design
  • Experience with Shopify or e-commerce marketing is a plus


What We're Looking For

  • 3+ years of experience in marketing, brand marketing, or social media marketing.
  • Passion for characters, toys, lifestyle brands, pop culture, or entertainment.
  • A creative thinker who loves turning ideas into engaging content.
  • Strong understanding of current social media trends and viral content.
  • Excellent communication, organization, and project management skills.
  • Comfortable working in a fast-paced, growing company where you'll wear multiple hats.
  • Self-motivated, proactive, and able to manage projects independently.
  • A collaborative team player with a positive attitude.
  • Passion for storytelling, community building, and brand growth.


Why You'll Love Working With Us

  • Work with adorable original characters every day.
  • Help shape and grow a global character IP brand.
  • Freedom to experiment with creative marketing ideas.
  • Be part of a fun, collaborative, and supportive team.
  • Your ideas matter—we encourage creativity, innovation, and initiative.
  • Opportunity to grow your career as our brands continue to expand worldwide.
  • Create products and stories that bring smiles to people around the world.



Working here means creating magic and being taken care of:

  • 401(k) to secure your future glow-up
  • Health, Dental, Vision Insurance (we got your covered)
  • Paid Time Off – balance = creativity
  • A creative, character-filled workplace with positive vibes only
  • A chance to grow with a brand that’s only about joy, imagination, and fun

If you’re a marketing person with creativity, and love characters, we’d love to meet you!
Please send us your resume and portfolio (if available).

hr@wslicening.com