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Toy Marketing Jobs (NOW HIRING)

SBT Global, Inc.

Toy Sales Representative

Pico Rivera, CA · On-site

$60K - $70K/yr

... Toy Sales Representative to support the growth of our toy business by managing retail accounts ... This role works closely with the Sales, Marketing, and Production teams to ensure excellent ...

Jakks Pacific Inc

Director, Marketing

Santa Monica, CA · On-site

$120K - $160K/yr

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world ...

Jakks Pacific Inc

Director, Marketing

Santa Monica, CA · On-site

$125 - $150/hr

Director, Marketing Full Time Regular Full-Time Santa Monica, CA, US Salary Range: $120,000.00 To ... Ideally, have experience in the toy industry or working in an industry that markets kids and ...

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How much do toy marketing jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for toy marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is a toy marketing job?

A Toy Marketing job involves promoting and selling toys through market research, advertising, and strategic branding. Professionals in this role analyze consumer trends, develop marketing campaigns, and collaborate with designers and retailers to maximize product appeal. They also use digital and traditional media to reach target audiences, ensuring toys resonate with children and parents alike. The job requires creativity, strong communication skills, and an understanding of the ever-evolving toy industry.

What are typical career growth opportunities in toy marketing?

Professionals in Toy Marketing often start in entry-level roles such as marketing coordinator or assistant and can advance to positions like brand manager, product marketing manager, or marketing director with experience. Career growth can involve specializing in digital marketing, brand development, or expanding into product innovation and licensing management. As you gain industry knowledge and a track record of successful campaigns, opportunities to lead larger projects and teams are common. The toy industry is dynamic, so there are frequent chances to work on high-profile launches, develop cross-functional leadership skills, and even move into global marketing or executive roles.

What are the key skills and qualifications needed to thrive in toy marketing, and why are they important?

To thrive in Toy Marketing, you need a foundation in marketing strategy, market research, branding, and consumer behavior, often backed by a degree in marketing or business. Familiarity with digital marketing platforms, analytics tools, and customer relationship management (CRM) systems is highly valuable. Creativity, strong communication, and the ability to collaborate cross-functionally distinguish top performers in this field. These skills are crucial because they enable marketers to effectively reach target audiences, adapt to trends, and drive successful toy product launches in a competitive industry.

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Toy Marketing jobs near you
Infographic showing various Toy Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Toy Design Manager- Plastics #2407

Pivotal Talent Search

El Segundo, CA • Hybrid

Full-time

Re-posted 27 days ago

Job description

We are one of the fastest growing toy and collectibles company, and we are looking to bring on a Toy Design Manager who will be. responsible for managing the creative and production design needs of the Plastics division. The Design Manager oversees product and packaging design from concept through factory handoff, ensuring that toy lines are visually strong, brand-consistent, manufacturable, and market-ready. This person works cross-functionally with design, development, sales, marketing, and overseas factories while guiding designers and maintaining the overall creative direction of the division. To be successful in this position, you must be disciplined and self-motivated, provide excellent creative ideas in line with current trends, show significant attention to detail, and work well with a dynamic team.

This role is based in El Segundo and is a hybrid position with three days onsite in the office.

NOTE: Candidates that do not provide a portfolio, will not be considered.

Responsibilities:

  • 7+ years of experience with a focus with design direction of toy products, packaging, branding, and product presentation.

  • Manage the overall look, feel, and consistency of toy lines across packaging, product design, labels, marketing materials, and retailer presentations.

  • Oversee the development of concepts, product aesthetics, color stories, graphics, packaging systems, and brand extensions.

  • Guide designers through concept development, production artwork, rendering, packaging execution, and final factory handoff.

  • Work closely with product development, engineering, sales, marketing, and factory teams to ensure designs are creative, manufacturable, cost-conscious, and aligned with business goals.

  • Review and approve product renderings, packaging layouts, label systems, sample mockups, and production files before submission

  • Partner with factories, including overseas manufacturing teams, to resolve design, packaging, material, color, deco, and production challenges.

  • Manage design timelines, prioritize projects, and ensure key deadlines are met for presentations, line reviews, production milestones, and retailer needs

  • Support the development of packaging samples, prototypes, showroom presentations, and sales tools for toy lines.

  • Maintain awareness of toy trends, materials, play patterns, competitive products, retail environments, and consumer expectations.

  • Mentor and support designers by providing creative feedback, production guidance, and brand direction.

  • Ensure all toy packaging and product design work meets brand standards, safety considerations, age-grade expectations, and production requirements.