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How much do toy marketing jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for toy marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is a toy marketing job?

A Toy Marketing job involves promoting and selling toys through market research, advertising, and strategic branding. Professionals in this role analyze consumer trends, develop marketing campaigns, and collaborate with designers and retailers to maximize product appeal. They also use digital and traditional media to reach target audiences, ensuring toys resonate with children and parents alike. The job requires creativity, strong communication skills, and an understanding of the ever-evolving toy industry.

What are typical career growth opportunities in toy marketing?

Professionals in Toy Marketing often start in entry-level roles such as marketing coordinator or assistant and can advance to positions like brand manager, product marketing manager, or marketing director with experience. Career growth can involve specializing in digital marketing, brand development, or expanding into product innovation and licensing management. As you gain industry knowledge and a track record of successful campaigns, opportunities to lead larger projects and teams are common. The toy industry is dynamic, so there are frequent chances to work on high-profile launches, develop cross-functional leadership skills, and even move into global marketing or executive roles.

What are the key skills and qualifications needed to thrive in toy marketing, and why are they important?

To thrive in Toy Marketing, you need a foundation in marketing strategy, market research, branding, and consumer behavior, often backed by a degree in marketing or business. Familiarity with digital marketing platforms, analytics tools, and customer relationship management (CRM) systems is highly valuable. Creativity, strong communication, and the ability to collaborate cross-functionally distinguish top performers in this field. These skills are crucial because they enable marketers to effectively reach target audiences, adapt to trends, and drive successful toy product launches in a competitive industry.

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Toy Marketing jobs near you
Infographic showing various Toy Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Fiesta Toy Sales Manager

Strategic Retail Partners

Vernon, CA • On-site

$110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Key responsibilities

  • Develop sales strategies, set sales goals and quotas, and analyze sales data.

  • Lead, motivate, and manage inside sales and customer service teams, and oversee outside sales representatives.

  • Partner with marketing and product development teams to align business objectives and research market trends.

Strategic Retail Partners rating

5.7

Company rating: 5.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

376th of 429 rated retail wholesalers

Job description

Role Overview

The Sales Manager of our Fiesta Toy Division is responsible for driving revenue growth, developing sales strategy, and leading inside and outside sales to achieve performance targets. This role partners cross-functionally with Marketing and Product Development to align business objectives, strengthen customer relationships, and expand market share within the division.

About Us:

Driven by our mission to exceed the expectations of on-the-go consumers, Strategic Retail Partners has grown from a regional distributor of sunglasses founded in 1969 into an international leader of in-store merchandising solutions. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 70,000+ locations across the U.S. and Canada. With warehouse facilities in several states and service representatives covering all regions of the country, there isn't a retail location we can't service.

Duties & Responsibilities:

  • Develop sales strategies and set sales goals and quotas.
  • Collaborate with marketing and product development teams.
  • Lead, motivate and manage inside sales and customer service teams of seven members.
  • Oversee and support outside sales representatives to ensure alignment with division objectives.
  • Handle and resolve customer issues.
  • Establish sales and revenue quotas.
  • Analyze and present reports on sales data.
  • Research and monitor market trends, changes, and competitive activity.
  • Build and grow relationships with customer.

Benefits and Perks:

  • Medical, dental, and vision insurance
  • Company paid short term disability and life insurance
  • Paid holidays and floating holidays
  • Flexible PTO plan
  • 401(k) with company match
  • Tuition Reimbursement
  • Employees paid weekly

We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The gross base annual salary is $110,000 with an OTE $121,000 plus an excellent benefits package.

  • Minimum of five years of wholesale B2B consumer goods sales experience
  • Minimum of two years of supervisory/management experience  
  • Intermediate Excel, Power Point and Outlook Skills
  • Strong verbal and written communication skills
  • Strong organizational, problem solving and listening skills
  • Adaptable and comfortable in a face-paced environment
  • Forward thinking with an analytical approach to situations and the ability to think outside of the box
  • Demonstrated sales forecasting skills
  • Ability to travel 25% for trade shows
  • Ability to lift up to 50lbs
  • Ability to stand for up to 10 hours at trade shows
  • Ability to work onsite Monday - Thursday, 7:30AM – 4PM at our Vernon, California location.

Preferred:

  • Bilingual (English/Spanish) skills preferred
  • Experience in the toy industry, preferred. 
  • Bachelor’s degree, preferred.

What Strategic Retail Partners employees say

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