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Sponsorship Development Jobs (NOW HIRING)

Development Manager

Dallas, TX · On-site

$65K - $75K/yr

Sponsorship strategy * Donor invitations * Vendor coordination * Internal planning meetings * Run-of-show development * Guest engagement strategy * Post-event stewardship * Ensure events are ...

Support annual campaign planning, sponsorship development, and targeted giving initiatives. Donor Engagement & Stewardship * Build authentic, trust-based relationships with donors, funders, business ...

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Sponsorship Development information

See salary details

$17.5K

$106.7K

$167K

How much do sponsorship development jobs pay per year?

As of May 29, 2026, the average yearly pay for sponsorship development in the United States is $106,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Sponsorship Development, and why are they important?

To thrive in Sponsorship Development, you need strong sales acumen, relationship-building skills, and a background in marketing or business, often supported by a relevant degree. Familiarity with CRM platforms, sponsorship management software, and data analytics tools is typically required. Outstanding communication, negotiation, and strategic thinking skills help professionals engage sponsors and tailor value-driven proposals. These skills are vital for securing and maintaining valuable partnerships that drive organizational growth and event success.

What are some common challenges faced in a Sponsorship Development role, and how can they be effectively managed?

Professionals in Sponsorship Development often encounter challenges such as identifying suitable sponsors, navigating long sales cycles, and ensuring alignment between sponsor objectives and organizational goals. Building and maintaining relationships requires strong communication skills and persistence, as sponsors may have shifting priorities or budget constraints. To manage these challenges, it's essential to conduct thorough research on potential partners, maintain transparent communication, and develop tailored proposals that demonstrate clear value for both parties. Regularly evaluating partnership outcomes and being adaptable to feedback also contributes to long-term success in the role.

What is Sponsorship Development?

Sponsorship Development refers to the process of identifying, securing, and managing sponsorships for organizations, events, or projects. Professionals in this field build relationships with potential sponsors, create compelling sponsorship proposals, and ensure both parties achieve their objectives. The goal is to generate revenue or support by aligning the brand and interests of sponsors with the needs of the organization or event. Effective Sponsorship Development requires strong communication, negotiation, and marketing skills. It plays a crucial role in funding and enhancing events, programs, and initiatives across various industries.

What is the difference between Sponsorship Development vs Sponsorship Coordinator?

AspectSponsorship DevelopmentSponsorship Coordinator
Primary FocusSecuring and cultivating sponsorships, building partnershipsManaging sponsorship logistics, executing sponsorship agreements
ResponsibilitiesStrategy, outreach, relationship buildingEvent support, communication, administrative tasks
Required SkillsSales, negotiation, relationship managementOrganization, communication, coordination

While Sponsorship Development focuses on acquiring and nurturing sponsorship relationships, Sponsorship Coordinators handle the execution and logistics of sponsorship agreements. Both roles require strong communication skills, but Sponsorship Development emphasizes strategic outreach, whereas Sponsorship Coordinators focus on operational support.

More about Sponsorship Development jobs
What states have the most Sponsorship Development jobs? States with the most job openings for Sponsorship Development jobs include:
Sponsorship Development Associate

Sponsorship Development Associate

The Conference Board

New York, NY • On-site

Full-time

Posted 22 days ago


Job description

Position Summary

The Conference Board is seeking a driven and results-oriented Sponsorship Development Associate to join our Sponsorships team. In this role, you will be responsible for identifying potential sponsorship opportunities, nurturing new prospects, and driving early-stage sales pipeline growth. You will contribute to sales strategy, content/collateral creation, revenue operations all while collaborating closely with cross-functional internal stakeholders to streamline sponsorship operations and ensure efficient reporting.

Accountabilities:

Prospecting, Lead Generation & Pipeline Development

  • Consistently meet or exceed monthly, quarterly, and annual pipeline targets by proactively reaching out to decision-makers and influencers, understanding their needs and booking meetings. Identify, research, and qualify potential leads through outbound calling, emailing, LinkedIn, and other channels.
  • Build relationships with prospective clients by understanding their needs and positioning solutions effectively; segment and prioritize leads based on target industries, buyer personas, and sales forecasts.
  • Maintain accurate and up-to-date records of all activities and conversations within the Sales Enablement/CRM platforms.
  • Refine and optimize CRM processes and other best practices for prospecting to maximize team effectiveness and pipeline development.

Sales Strategy & Collaboration

  • Work closely with Sales, Programming, and Marketing to provide feedback on and refine lead generation tactics, messaging, and outreach campaigns.
  • Support cross-functional initiatives by developing sales collateral, maintaining pricing models, and streamlining contract execution and renewal processes.

Reporting & Analysis

  • Track key metrics (e.g., conversion rates, pipeline growth, and lead quality) to evaluate and improve outreach and qualification processes.
  • Provide data-driven insights and reports to senior leadership on sponsorship performance, market trends, and revenue potential.

Market Research & Analysis

  • Conduct industry and market research to identify emerging trends, competitive dynamics, and new sponsorship opportunities.
  • Leverage data analytics to refine targeting strategies, monitor pipeline performance, and continuously improve prospecting tactics.
  • Other duties as assigned.

Qualifications

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 0–3 years of experience in sales, business development, or events sales, with a proven track record of consistently meeting or exceeding targets.
  • Exceptional communication, resilience, and problem-solving with the ability to work collaboratively and/or independently in a fast-paced environment.
  • Familiarity with sales enablement tools and CRM systems (e.g., HubSpot, Outreach.io, Sugar CRM), as well as experience in pipeline management and revenue forecasting.
  • Proficiency in LinkedIn Sales Navigator and Microsoft Office Suite and a strong aptitude for leveraging data and analytics to inform sales strategy.
  • Highly organized, with strong attention to detail and the ability to manage multiple priorities under tight deadlines.