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Senior Loyalty Jobs (NOW HIRING)

Expedia Group

Senior Product Manager, Loyalty

San Jose, CA · On-site

$148K - $195K/yr

As Senior Product Manager in Loyalty, you will own how loyalty value is communicated to members across the full journey, from pre-trip through shopping, booking, and post-trip engagement. You will ...

New

Expedia Group

Senior Product Manager, Loyalty

Seattle, WA · On-site

$144K - $190K/yr

As Senior Product Manager in Loyalty, you will own how loyalty value is communicated to members across the full journey, from pre-trip through shopping, booking, and post-trip engagement. You will ...

New

Frontier Airlines, Inc.

$100K - $132K/yr

Influence senior management at both Frontier and partners on goals and loyalty marketing strategies / tactics to achieve them * Oversee co‑brand credit card portfolio including leveraging all ...

Vuori, Inc

Sr. Manager, Loyalty & Membership

Carlsbad, CA · On-site

$137K - $160K/yr

Vuori is seeking a strategic, customer-centric, and analytical Senior Manager, Loyalty & Membership to help shape and scale our loyalty and membership ecosystem. This role will serve as the business ...

TripAdvisor LLC

TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork We're looking for a Senior Marketing Manager, Loyalty to grow and strengthen our rewards ...

Applied Labs

Sr. Manager, Loyalty & Membership

Carlsbad, CA · On-site

$137K - $160K/yr

Vuori is seeking a strategic, customer-centric, and analytical Senior Manager, Loyalty & Membership to help shape and scale our loyalty and membership ecosystem. This role will serve as the business ...

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Senior Loyalty information

See salary details

$25K

$80.3K

$163.5K

How much do senior loyalty jobs pay per year?

As of Sep 14, 2026, the average yearly pay for senior loyalty in the United States is $80,287.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What does a senior loyalty professional do?

A Senior Loyalty professional is responsible for designing, implementing, and optimizing customer loyalty programs to increase customer retention and engagement. They analyze customer data to understand behaviors and preferences, develop strategies to enhance loyalty initiatives, and work closely with marketing and product teams. Their role often includes managing partnerships, overseeing program performance, and ensuring customer satisfaction with rewards or benefits. Additionally, they stay updated on industry trends to keep loyalty programs competitive and effective.

What are the key skills and qualifications needed to thrive as a senior loyalty manager?

To thrive as a Senior Loyalty Manager, you need expertise in customer relationship management, data analysis, and loyalty program strategy, typically supported by a bachelor’s degree in marketing, business, or a related field. Proficiency with CRM platforms, loyalty management systems, and analytics tools like Salesforce, Oracle, or Power BI is highly valuable. Strong leadership, strategic thinking, and excellent communication skills help drive team performance and foster cross-functional collaboration. These skills are essential to create effective loyalty programs that increase customer retention, engagement, and overall business growth.

What are some typical challenges faced by a senior loyalty manager, and how can they be addressed?

Senior Loyalty Managers often encounter challenges such as balancing customer expectations with business goals, keeping loyalty programs innovative, and analyzing large sets of customer data to drive engagement. To address these, it’s important to stay up-to-date with industry trends, work closely with data analysts and marketing teams, and regularly gather customer feedback to refine program offerings. Collaboration across departments, especially with IT and customer service, also helps in implementing effective solutions and ensuring seamless customer experiences.

What is the difference between Senior Loyalty vs Loyalty Program Manager?

AspectSenior Loyalty

Required CredentialsTypically requires experience in loyalty marketing, customer engagement, and sometimes certifications in marketing or CRM tools.
Work EnvironmentOften part of marketing or customer experience teams within retail, hospitality, or e-commerce industries.
Employer & Industry UsageUsed across industries focusing on customer retention and loyalty strategies.

While both roles focus on customer loyalty, a Senior Loyalty professional often has broader responsibilities, including strategy development and team leadership, whereas a Loyalty Program Manager primarily manages specific loyalty initiatives and programs. The Senior Loyalty role typically requires more experience and strategic oversight, making it suitable for those with a background in marketing and customer engagement.

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Senior Loyalty jobs near you
Infographic showing various Senior Loyalty job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 64% Full Time, 29% Part Time, 1% Temporary, and 5% Contract. Highlights an 95% Physical, and 5% Remote job distribution, with an average salary of $80,287 per year, or $38.6 per hour.

Senior Manager of Marketing and Loyalty

Berwyn, IL • On-site

Paisans Pizzeria
See more jobs at Paisans Pizzeriaexternal

$70K/hr

Full-time

Re-posted 22 days ago

Job description

Senior Manager of Marketing and Loyalty

POSITION OVERVIEW

The Senior Manager of Marketing amp; Loyalty is a strategic leadership role responsible for developing and executing marketing initiatives that drive brand awareness, guest acquisition, retention, and loyalty across all 8 locations. This person will own the full marketing function — from digital and social media to local store marketing, loyalty programs, and community engagement — and will play a key role in shaping the voice and identity of our brand.

KEY RESPONSIBILITIES

Brand amp; Marketing Strategy

  • Develop and execute a comprehensive annual marketing plan aligned with company revenue and growth goals

  • Own and evolve the brand identity, voice, and visual standards across all touchpoints

  • Ensure brand consistency across all 8 locations in messaging, design, and guest experience

  • Lead creative development for campaigns, promotions, seasonal initiatives, and new location openings

  • Collaborate with ownership and operations leadership to align marketing efforts with business priorities

Digital Marketing amp; Social Media

  • Oversee all digital marketing channels including social media, email marketing, SMS, paid advertising, SEO/SEM, and the company website

  • Develop and manage a content calendar that drives engagement, traffic, and conversions

  • Manage and grow the brand's presence across Instagram, Facebook, TikTok, Google, and other relevant platforms

  • Analyze digital performance metrics and optimize campaigns for maximum ROI

  • Oversee paid media strategy and budget allocation across all digital channels

Loyalty Program Management

  • Own the strategy, development, and day-to-day management of the guest loyalty program

  • Drive loyalty program enrollment, engagement, and retention through targeted campaigns and incentives

  • Analyze loyalty data to identify trends, guest behavior, and opportunities to increase visit frequency and spend

  • Partner with operations amp; technology teams to ensure seamless loyalty experience for guests

  • Develop personalized marketing campaigns based on guest data and loyalty insights

Local Store Marketing (LSM)

  • Develop and implement local marketing strategies tailored to each of the 8 locations and their surrounding communities

  • Support location managers with grassroots marketing, community partnerships, and local events

  • Build and maintain relationships with local businesses, schools, organizations, and influencers to drive traffic and brand awareness

  • Oversee grand opening and anniversary marketing plans for locations

Guest Retention amp; CRM

  • Manage the customer relationship management (CRM) platform and guest database

  • Develop segmented email and SMS marketing campaigns to drive repeat visits and increase guest lifetime value

  • Monitor guest feedback, online reviews, and reputation management across all platforms

  • Develop strategies to re-engage lapsed guests and reward top loyalists

Analytics amp; Reporting

  • Track, analyze, and report on all marketing KPIs including traffic, revenue impact, loyalty enrollment, digital engagement, and campaign performance

  • Present regular marketing performance reports to senior leadership

  • Use data to continuously refine and improve marketing strategies and budget allocation

  • Monitor competitive landscape and industry trends to keep the brand ahead of the curve

Team Leadership amp; Budget Management

  • Lead, mentor, and develop a marketing team (in-house staff and/or agency partners)

  • Manage the overall marketing budget across all locations with a focus on efficiency and ROI

  • Source and manage relationships with external vendors, agencies, and content creators

  • Foster a collaborative, creative, and results-driven team culture

QUALIFICATIONS

Required

    Apply