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Search Director Jobs in Indiana (NOW HIRING)

Chubb

Policy Search Associate

Richmond, IN

The Policy Search Associate is an onsite position responsible for effectively and accurately ... Ability to work independently with minimal direct supervision * Strong interpersonal skills Desired ...

Chubb

Policy Search Associate

Richmond, IN · On-site

The Policy Search Associate is an onsite position responsible for effectively and accurately ... Ability to work independently with minimal direct supervision * Strong interpersonal skills Desired ...

Chubb

Policy Search Associate

Richmond, IN

The Policy Search Associate is an onsite position responsible for effectively and accurately ... Ability to work independently with minimal direct supervision * Strong interpersonal skills Desired ...

Kingston Healthcare

Director of Nursing

Arcola, IN · On-site

Director of Nursing Our organization is in search of a Director of Nursing to oversee clinical operations at our assisted living, rehabilitation, and memory care facility located in Vermilion, OH.

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Search Director information

See Indiana salary details

$94.2K

$109.4K

$138.5K

How much do search director jobs pay per year?

As of Sep 2, 2026, the average yearly pay for search director in Indiana is $109,429.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,000.00 and $118,900.00 per year, depending on experience, location, and employer.

What does a search director do?

A Search Director is responsible for overseeing and managing a company's search engine marketing (SEM) and search engine optimization (SEO) strategies. They lead teams to develop and implement campaigns aimed at increasing a website's visibility and driving qualified traffic from search engines. The role involves analyzing performance data, optimizing content and paid search campaigns, and staying updated on industry trends to ensure effective search strategies. Search Directors often collaborate with other departments, such as content, analytics, and web development, to achieve overall marketing goals.

What skills and qualifications are needed to thrive as a search director?

To thrive as a Search Director, you need deep expertise in SEO/SEM strategy, analytics, and digital marketing, supported by a bachelor’s degree in marketing or a related field. Mastery of tools like Google Analytics, Google Ads, SEMrush, and familiarity with bid management systems is typically required. Strong leadership, analytical thinking, and communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure successful search campaign execution, maximized ROI, and alignment of search initiatives with overall business goals.

How does a search director typically collaborate with other marketing leaders and departments within an organization?

A Search Director often works closely with other marketing leaders, such as Brand, Content, and Analytics teams, to align search strategy with broader business goals. Collaboration may include coordinating integrated campaigns, sharing data-driven insights, and ensuring consistency across digital channels. This role also regularly interfaces with product managers and IT to optimize website performance and user experience. Effective communication and cross-departmental teamwork are essential for driving measurable results and maximizing ROI on search investments.

What is the difference between Search Director vs Search Manager?

AspectSearch DirectorSearch Manager
ResponsibilitiesOversees entire search strategy, manages teams, and aligns search initiatives with business goals.Executes search campaigns, manages day-to-day operations, and reports on performance.
Required CredentialsTypically requires advanced degrees in marketing, advertising, or related fields; experience in digital marketing and leadership.Often requires a bachelor's degree in marketing, communications, or related areas; experience in search marketing.
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settings.Operational, campaign-focused, often in digital marketing teams.

The Search Director focuses on high-level strategy and team leadership, while the Search Manager handles daily campaign execution. Both roles require expertise in search marketing, but the Director's role is more strategic and managerial, whereas the Manager's role is more tactical and operational.

What are the most commonly searched types of Search jobs in Indiana?

The most popular types of Search jobs in Indiana are:

What are popular job titles related to Search Director jobs in Indiana?

For Search Director jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Search Director jobs in Indiana look for?

The top searched job categories for Search Director jobs in Indiana are:

What cities in Indiana are hiring for Search Director jobs?

Cities in Indiana with the most Search Director job openings:

Search Director jobs near you

Performance Marketing & SEO Specialist

Trends International LLC

Indianapolis, IN • On-site

Other

Posted 13 days ago

Job description

AllPosters.com is hiring a Performance Marketing & SEO Specialist to take our brand to the next level! AllPosters.com, owned by Trends International LLC, is your one-stop shop for all pop-culture self expression. Our products go beyond just posters - we offer self expression to our customers through bookmarks, stickers and calendars as well. Whether your thing is Spiderman, NFL, Mickey Mouse, or K-Pop Demon Hunters, we have it all!


The Performance Marketing & SEO Specialist is responsible for driving qualified traffic and revenue for AllPosters.com through paid search, affiliate partnerships, and organic search. This role manages day-to-day execution across Google Ads, Microsoft/Bing Ads, Criteo, and Meta, oversees affiliate relationships on platforms such as Rakuten, and owns the technical and content SEO roadmap. The ideal candidate is analytically rigorous, self-directed, and passionate about connecting the right audience to the right product at every stage of the purchase funnel.


This role reports on-site to our Indianapolis facility Monday-Friday.


General Responsibilities:

Paid Search Management (Google, Microsoft/Bing, Criteo, Meta)

  • Plan, launch, and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), Criteo, and Meta Ads with a focus on ROAS and revenue efficiency
  • Own campaign architecture including campaign and ad group structure, keyword strategy, bid management, and audience targeting
  • Monitor and manage daily, monthly, and annual budgets; flag pacing issues and reallocate spend to maximize return
  • Write and test ad copy, creative briefs, and landing page recommendations to improve click-through and conversion rates
  • Conduct ongoing search term analysis, negative keyword management, and competitive research
  • Produce regular performance reports and translate data into clear recommendations for leadership
  • Stay current on platform updates, beta features, and industry best practices across all paid channels

Affiliate Partner Management 

  • Manage AllPosters’ affiliate program on Rakuten and other relevant networks, including publisher recruitment, activation, and relationship management
  • Negotiate commission structures, promotional placements, and exclusive offers with key affiliate partners
  • Monitor affiliate performance, identify top and underperforming partners, and optimize the program for revenue and margin
  • Ensure affiliate creative assets, product feeds, and tracking links are accurate, current, and compliant 
  • Identify and onboard new affiliate partners that align with brand and audience strategy 
  • Report on affiliate program KPIs including revenue, new customer acquisition, and cost-per-acquisition 

Search Engine Optimization (SEO)

  • Own the SEO strategy for AllPosters.com, covering technical SEO, on-page optimization, and content strategy
  • Conduct ongoing keyword research to identify high-opportunity terms aligned to product categories and customer intent
  • Audit and improve site architecture, internal linking, metadata, page speed, and crawlability in partnership with the web/development team
  • Develop and execute a content SEO plan that drives organic rankings for priority categories and products
  • Monitor organic performance using tools such as Google Search Console, SEMrush, and Botify; report on rankings, traffic, and conversion trends
  • Identify and resolve technical SEO issues including duplicate content, redirect chains, indexation errors, and structured data gaps
  • Stay informed on Google algorithm updates and adapt strategy accordingly

Performance Reporting & Cross-Channel Collaboration

  • Build and maintain dashboards and reports that track paid search, affiliate, and SEO performance against business KPIs
  • Collaborate with the Lifecycle Marketing & Site Merchandising Specialist to ensure channel strategies are aligned
  • Partner with the creative and content teams to brief assets needed for paid and organic initiatives
  • Share insights with leadership on a regular cadence, highlighting wins, risks, and optimization opportunities

Tools, Automation & Process Improvement

  • Maintain data accuracy and feed implementation across platforms & find ways to optimize at scale
  • Develop scalable processes for content creation, deployment, and reporting


Skills and Abilities:

  • Deep hands-on experience with Google Ads and Microsoft Ads campaign management
  • Familiarity with Criteo and Meta Ads; experience with shopping/product feed campaigns
  • Working knowledge of affiliate marketing platforms, particularly Rakuten Advertising
  • Solid SEO foundation spanning technical, on-page, and content disciplines
  • Strong analytical ability; comfortable pulling and interpreting data from GA4, Google Search Console, and ad platforms
  • Detail-oriented with strong organizational and prioritization skills
  • Effective communicator who can translate performance data into a clear business narrative
  • Knowledge of licensed consumer products or high-SKU ecommerce a plus
  • Ability to connect marketing, product, and customer behavior into one narrative
  • Excellent communication skills, simplifying complex insights
  • Strong organizational and prioritization skills in a fast-paced environment
  • Deep awareness of pop culture, trends, and licensed product opportunities


Education/Experience:

  • Bachelor’s degree in Marketing, Business, Communications or related field
  • 3–5+ years of hands-on paid search experience; agency or in-house ecommerce background preferred
  • Experience working with product data feeds and shopping campaigns
  • Proficiency in Paid search platforms (Google Ads, Bing Ads, Meta Ads)
  • Proficiency in Google Analytics 4, Google Search Console, and Botify
  • Google Ads certification a plus
  • Ecommerce merchandising or product strategy
  • Experience in licensed consumer products or high-SKU ecommerce strongly preferred
  • Ability to leverage technology to gain efficiency
  • Comfort using AI-powered tools (e.g., Claude, ChatGPT) to accelerate research, content drafting, campaign ideation, and reporting workflows


Physical Requirements:

  • This role requires communicating effectively in person, by phone, and electronically
  • This role requires navigation of multiple screens for several hours at a time
  • This role requires observing and comprehending various data and communications, many times with colorful hues and contrast


Apply