SALES DEVELOPMENT REPRESENTATIVE Western Canada | Inside Sales Composite Power Group has operated as an electrical utility sales representative for over 45 years. Our sales team takes the initiative ...
SALES DEVELOPMENT REPRESENTATIVE Western Canada | Inside Sales Composite Power Group has operated as an electrical utility sales representative for over 45 years. Our sales team takes the initiative ...
You will participate in the development and refinement of sales development initiatives at the ... talents represents the richness of our culture. UAP is committed to employment equity and ...
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You will participate in the development and refinement of sales development initiatives at the ... talents represents the richness of our culture. UAP is committed to employment equity and ...
Our passionate sales team is at the heart of our success, dedicated to building strong ... talents represents the richness of our culture. UAP is committed to employment equity and ...
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Our passionate sales team is at the heart of our success, dedicated to building strong ... talents represents the richness of our culture. UAP is committed to employment equity and ...
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Leadership and team development opportunities for top performers We're Looking For * Self-motivated ... Previous customer service or sales experience is an asset but not required This Opportunity May Be ...
Leadership and team development opportunities for top performers We're Looking For * Self-motivated ... Previous customer service or sales experience is an asset but not required This Opportunity May Be ...
Customer development, focusing on productivity and reliability in combination with company values ... Parts & Service Sales Representative position, requisition #R0093344 . While we thank all ...
Customer development, focusing on productivity and reliability in combination with company values ... Parts & Service Sales Representative position, requisition #R0093344 . While we thank all ...
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Sales Development Representative information
See Manitoba salary details
$21K - $26.5K
2% of jobs
$26.5K - $32K
9% of jobs
$32K - $37.5K
13% of jobs
$37.9K is the 25th percentile. Wages below this are outliers.
$37.5K - $43K
20% of jobs
The median wage is $45.1K / yr.
$43K - $48.5K
17% of jobs
$53.8K is the 75th percentile. Wages above this are outliers.
$48.5K - $54K
15% of jobs
$54K - $59.5K
9% of jobs
$59.5K - $65K
7% of jobs
$65K - $70.5K
3% of jobs
$70.5K - $76K
3% of jobs
$76K - $81.5K
2% of jobs
$21K
$49.5K
$81.5K
How much do sales development representative jobs pay per year?
What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?
What does a sales development representative do?
Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.
What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?
Is a sales development representative entry level?
Do sales development representatives make good money?
What is the difference between Sales Development Representative vs Business Development Representative?
| Aspect | Sales Development Representative | Business Development Representative |
|---|---|---|
| Primary Focus | Generating qualified leads and setting appointments | Building strategic partnerships and expanding market opportunities |
| Work Environment | Inside sales, cold calling, email outreach | Networking, strategic meetings, market research |
| Required Credentials | Typically high school diploma or equivalent; sales training | Similar credentials; often with additional business or marketing knowledge |
While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.
What is a sales development representative?
- sales development rep
- sales development specialist
- account development representative
- sales development associate
- customer development representative
- sales development executive
- account development executive
- sales solutions representative
- new business development representative
- market development representative

Sales Development Representative | Composite Power Group (Western Canada)
Winnipeg, MB • On-site
Full-time
Posted 25 days ago
Job description
Composite Power Group has operated as an electrical utility sales representative for over 45 years. Our sales team takes the initiative to connect the suppliers in our portfolio with companies building the grid. We focus on the sale of equipment for high-voltage distribution lines, transmission lines, and substations, and we work with industry-leading suppliers that are committed to innovation and to doing business in Canada.
We are a growing company with a national presence and manage a large sales portfolio. We offer our team independence and autonomy in decision-making to develop long-term, trust-based partnerships with our customers and suppliers.
We are currently looking for a dynamic, well-organized, and highly motivated candidate who will help the company continue its growth by providing outstanding inside sales and customer service support. We are offering this candidate the opportunity to join a dynamic team; to learn new products that are used in substations and on power transmission and distribution lines from 600 V to 765,000V; and to evolve in an environment where we value teamwork, respect, learning/training, trust, accountability, and unparalleled customer service.
Details of the positionType: Full-time, Permanent
Compensation range: 70,000 CAD - 95,000 CAD annually
Compensation comprises a base salary, benefits and participation in the company's profit-sharing program
Location: Western Canada, with preference to Calgary Metropolitan Region, Greater Edmonton Area, Winnipeg Metropolitan Region, or Greater Vancouver Area.
The successful candidate will operate from a home office in one of these areas.
Travel: Must be willing and able to travel throughout Western Canadian provinces, and occasionally into other parts of Canada and the US.
This is not a fully remote position. The successful candidate will be required to attend customer sales calls, site visits, trade shows, and team meetings in Western Canada, and occasionally in other parts of Canada.
Key Responsibilities:
With the support of our manufacturing partners and other members of the Composite Power Group team:
- Manage day-to-day customer inquiries (RFQ, RFP, customer service requests) for assigned accounts.
- Utilize our customer relationship management (CRM) software to prepare quotes or offers to clientele for day-to-day business or large project bids.
- Follow Composite Power Group's sales and customer service business models to cover all bases of successful sales and customer service activity.
- Prepare and submit timely quotations and proposals, ensuring both customer satisfaction and the interests of Composite Power Group.
- Follow up on submitted quotations and proposals, and negotiate pricing as needed.
- Acknowledge and process purchase orders received both directly and indirectly on behalf of our Vendors.
- Build collaborative, long-term, trusting relationships with key clients and industry-leading manufacturing partners.
- Contribute to a winning team environment through personal actions and a commitment to corporate values.
- Strive to meet team and individual sales objectives through client service/relationship excellence.
- Travel occasionally.
- Perform other tasks as needed.
Qualifications:
- A Bachelor's degree or Diploma of College Studies or equivalent experience.
- 5-7 years of direct experience in the electric utility industry or other relevant experience.
- Technically sound, preferably with complementary product experience (substation, transmission, distribution).
- Knowledge of various procurement channels within the high voltage electric utility industry.
- Ability to analyze a single line diagram preferred.
- Knowledge of engineering drawings, bills of materials, specifications and standards is preferred.
- Excellent technology literacy - working knowledge of Windows, Microsoft 365 (particularly Excel), Android and/or IOS, CRM.
- Self-motivated, very well organized, meticulous and able to work autonomously.
- Demonstrated ability to build lasting customer relationships.
- Ability to adapt to changes in business, market, and competitive environments.
- Existing customer or client relationships with electric utilities, engineering firms and /or contractors in Quebec and the Atlantic provinces are considered assets.
- A good understanding of Salesforce.com or equivalent CRM software is considered an asset.
- Ability to travel to the USA: applicant must be able to make travel arrangements quickly and efficiently.
- Ability to visit construction sites: read and understand blueprints, construction safety plans, and quality plans and follow written and verbal instructions from the construction site managers.
If you have the required qualifications and the position interests you, we welcome your application. We thank all applicants for their interest, but only candidates selected for interviews will be contacted.
Composite Power Group is an equal opportunity employer. This job posting complies with the Human Rights Code and AODA.
AI disclosure: We do not use Artificial intelligence in our screening or selection process. Every application is evaluated by dedicated Composite Power Group personnel.
Vacancy disclosure: This role is currently vacant in our Eastern Canada branch.
Application deadline: August 7, 2026
Expected start date: September, 2026
Employment Type: Sales