Job Title: State Manager โ Florida
Location: Remote (Southern Florida based, with frequent field travel across Florida)
Industry: Premium Wine & Spirits
Employment Type: Full-Time, Direct Hire
Reports To: Regional Sales Manager
Team Management: 3โ4 Market Sales Managers (Brand Ambassadors/Activators)
About the RoleWe are seeking a State Salesย Manager โ Florida to lead growth initiatives across the state for a globally recognized portfolio of premium wine and spirits. This high-impact leadership role will focus on driving sales, managing distributor and wholesaler relationships, and leading a team of Market Sales Managers. The position covers both on-premise and off-premise channels, ensuring executional excellence, visibility, and value across the full brand portfolio.
Key ResponsibilitiesCollaborate with the Regional Sales Manager to define and execute the annual sales strategy.
Manage, support, and mentor a team of 3โ4 Market Sales Managers.
Drive sales performance across distributors, wholesalers, and key accounts.
Oversee execution by SKU, ensuring pricing, promotions, and merchandising are delivered effectively.
Build and strengthen relationships with distributors, wholesalers, and key customers.
Lead high-impact account calls and support sales activations.
Plan and execute POS, displays, consumer activations, and menu placements.
Monitor market trends, competitor activity, and new opportunities for growth.
Participate in sales planning, brand strategy sessions, and wholesaler meetings.
Manage budgets, expenses, and ROI with financial discipline.
Travel extensively throughout Florida (4โ5 days per week) to oversee execution and support the team.
QualificationsEssential:
Minimum 5 yearsโ experience in the alcoholic beverages industry.
Proven experience working with both suppliers and distributors.
Demonstrated success managing a state or regional territory.
Strong leadership with experience managing sales teams (3โ4 direct reports).
Established industry network in Florida with the ability to drive momentum quickly.
Commercial expertise in volume, pricing, distribution, and promotional execution.
Strong leadership, coaching, and communication skills.
Entrepreneurial, self-starter mindset with the ability to operate independently.
Proficiency in Microsoft Office Suite.
Valid driverโs license and willingness to travel extensively across Florida.
Preferred:
Experience activating premium spirits and wine brands across on- and off-premise channels.
Familiarity with field marketing, menu placements, and POS deployment.
Compensation & BenefitsCar Allowance + Business Expenses (travel, accommodation, home office)
Comprehensive benefits package
About the CompanyOur client is a dynamic, family-run wine and spirits company with an eclectic portfolio of premium brands and a strong international footprint. They partner globally to activate and distribute their products across diverse channels, offering an exciting opportunity to represent premium labels in the U.S. market.